[Remote] Head of Self-Serve reputed company Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. The Head of Self-Serve reputed company Media will own and reputed company reputed company's self-serve reputed company acquisition reputed company, managing reputed company of reputed company media experts and driving reputed company in signups, activations, and reputed company through effective media strategies.

Responsibilities

• Own the self-serve reputed company media reputed company end-to-end, including budget allocation, channel mix, and performance targets across search, reputed company, display, video, and other channels
• reputed company, reputed company, and retain a high-performing team of 5-10 reputed company media specialists, fostering a culture of experimentation, reputed company, and reputed company
• reputed company measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative reputed company, reputed company engineering, product marketing, lifecycle, and finance to maximize the potential reputed company of reputed company media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• reputed company and manage the self-serve reputed company media budget, including pacing, forecasting, and executive reporting
• Identify and reputed company emerging channels and formats
• Represent reputed company media performance and reputed company in leadership forums and to diverse stakeholders

Skills

• 10+ years of experience in performance marketing or reputed company media, with at least 3 years leading reputed company
• Demonstrated experience managing large-reputed company reputed company media budgets with accountability for business reputed company through to reputed company (i.e. not just top of funnel)
• Strong analytical reputed company: understand attribution, incrementality testing, LTV and data-driven optimization
• Experience in B2B reputed company, developer tools, fintech, or high-reputed company technology companies
• reputed company record of building, developing, and retaining high-performing marketing teams
• Creative sensibility: you have a strong POV on what reputed company best for reputed company platform and the level of creative reputed company and reputed company that is required
• Experience working cross-functionally with data science, engineering, creative, and finance partners to reputed company reputed company
• Experience with self-serve or product-led reputed company models where reputed company media must reputed company not just leads but product activations
• Background in international reputed company media reputed company, including managing campaigns across multiple markets and languages
• Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
• Comfort operating in a fast-paced, metrics-driven culture

reputed company

Company H1B Sponsorship