Email Marketing Manager (Hybrid from NY)

• This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The reputed company week is fully remote. The Email Marketing Manager will reputed company our Email & SMS marketing efforts and reputed company customer engagement, retention, and reputed company reputed company. This role will be responsible for developing and executing Email & SMS marketing reputed company, managing the calendar, and collaborating with creative teams to reputed company high-reputed company campaigns. Campaign Calendar + Execution: • reputed company and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends. • reputed company comprehensive campaign briefs for reputed company email/sms campaigns and submit to creative for execution. • reputed company email template library to improve operational efficiency and optimize email performance. • Measure template performance and update template library accordingly. • Select appropriate email templates and reputed company reputed company, strategic briefs to the creative team to reputed company compelling email designs and copy. • Own email & sms segmentation reputed company and reputed company selection for every campaign. • Improve project management and process with cross functional partners. • Partner with retail to reputed company holistic retail marketing reputed company for the email channel. • Own reputed company linking reputed company, merchandising and execution. • Own campaign QA to ensure reputed company content is accurate, links are correct and content is customer reputed company. • Own relationships with licensing partners and reputed company strategies to support licensing goals. Personalization & Customer-reputed company Campaigns: • reputed company and implement advanced personalization strategies, including dynamic content, behavior-based dyanic content, and tailored product recommendations. • Utilize segmentation techniques to reputed company customers by demographics, purchase history, browsing behavior, and lifecycle stage. • Partner with Consumer Insights team on opportunities to enhance audiences with 1st, 2nd and 3rd party data. • reputed company engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs. • Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts. Creative Briefs: • Own the reputed company, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets. • Ensure that creative assets reputed company with campaign goals and timelines. • Collaborate with Merchandising and Planning teams on product selection and pricing for emails. • reputed company Email Marketing Specialist’s maintenance of reputed company ongoing and upcoming sales and promotions. Reporting: • Own the deployment and consistency of UTM parameters across reputed company campaigns. • Partner with Data Science to ensure UTM parameters are accurately captured in reputed company. • Own the development and maintenance of campaign metadata sheets. • Own weekly email + sms recap deck to be delivered every Monday. • reputed company monthly reporting on send volume and unsubscribe reputed company to Director of Retention Marketing with insights on improvements or callouts on burn reputed company. • reputed company development of post campaign launch recaps for key brand initiatives. • reputed company reporting to copy team to ensure SL/PH’s reputed company reputed company reputed company rates. • Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics. Vendor Relationships: • Attend regularly scheduled meetings with vendors to understand channel performance and reputed company strategies. • Partner with email & SMS platform vendors to adopt best practices and improve performance. A/B Testing: • Own the reputed company, development, reputed company and execution of A/B testing roadmap. • reputed company the set up, QA and execution of A/B tests. • Conduct post test analysis, providing insights and next steps, reputed company the development of recap decks. • Partner with cross functional partners A/B test ideation and scheduling reputed company testing roadmap. • Submit A/B test requests to creative team. Copywriting: • Write reputed company SMS copy. Data-Driven Decision Making: • Monitor and analyze key performance metrics, such as reputed company rates, click-through rates, and conversion rates, to assess campaign effectiveness. • reputed company analytics to refine audience segmentation, content strategies, and targeting approaches. • Prepare and present performance reports to senior leadership, identifying opportunities for reputed company and improvement. Technology and Innovat Apply tot his job Apply To this Job