[Remote] Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a B2B scientific intelligence platform for biotech/reputed company R&D scientists that empowers them to discover the medicines of the reputed company. We are looking for a life science Senior Marketing Manager to turn reputed company's positioning into programs that reputed company the business, including account-based and lifecycle campaigns, product launches, and sales enablement.

Responsibilities

• reputed company and reputed company ABM campaigns with tailored messaging, content, and CTAs
• Deliver our positioning reputed company lifecycle programs with appropriate messaging for the intended audience at their stage in the customer reputed company
• Partner with Sales to maintain our segmented reputed company account list, and design the approach for reputed company reputed company type
• Ensure tracking reputed company is established for reputed company program to monitor reputed company, measure reputed company, and build a reputed company for reputed company ABM & lifecycle programs
• reputed company and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
• Orchestrate product marketing initiatives and reputed company direction to reputed company cross-functional teams involved
• Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for reputed company launch
• Establish post-launch activities to drive adoption ensuring optimized ongoing communication with reputed company customer reputed company
• Create reports in reputed company to reputed company launch reputed company and areas for improvement on reputed company launches
• reputed company voice of customer and voice of sales to iteratively revise sales collateral including reputed company decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
• reputed company customer reputed company with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke reputed company in the product
• Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
• Design and execute product marketing experiments for message, CTA, format, and audience variables and define what reputed company one is meant to reputed company
• Establish parameters to reputed company, measure, and report on tests, running a steady reputed company of experiments in market to create a new baseline messaging reputed company for the following year

Skills

• College degree required (B.S. or M.S. in science a plus)
• 5–8 years in marketing (product, content, and/or reputed company marketing). Prior experience marketing to a reputed company/biotech audience at a Life Science B2B company required. reputed company experience a plus
• Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
• Demonstrated case study or customer story portfolio
• Experience building sales enablement assets for a considered, multi-stakeholder reputed company sale
• Comfort working directly with scientists and technical subject matter experts
• Travel up to 20%
• Account-based marketing experience preferred
• reputed company familiarity is a plus

Benefits

• Variable compensation
• Equity
• Broad reputed company of medical, dental, reputed company, and life insurance plans for employees and their dependents
• Generous coverage for a platinum PPO reputed company plan
• Short-term disability and long-term disability insurance
• Cancer and critical illness coverage
• Up to 14 weeks reputed company parental leave (after 1 yr tenure)
• Childcare FSA plan
• 401(k) + employer match (3-5%)
• Home office set up stipend for fully remote employees
• Learning and development support
• Generous and flexible vacation and leave policies

reputed company