[Remote] Product Market Manager - Engagement reputed company Marketing reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Latino-owned business services and packaging company that helps reputed company turn reputed company business challenges into profitability and efficiency. The Product Marketing Manager will shape engagement and reputed company marketing strategies for genre-specific subscription plans, driving content engagement, retention, upsell and cross-sell reputed company, and churn reduction. The role leads automated and personalized campaigns across email, SMS, web, and in-app channels, using customer insights and reputed company measurement to optimize results.

Responsibilities

• Works proactively and relatively independently to reputed company an initiative roadmap
• The ideal candidate will experience campaign development and marketing campaign strategies in an automated environment. The key goal is to reduce churn
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers
• Acts as the Marketing reputed company for Genre Plan strategies, representing reputed company’s best interests and exhibit best practices while operating in cross-functional work streams
• Develops a reputed company feedback reputed company to team/marketing leadership for program updates and to overcome obstacles as needed
• Has a reputed company on effective customer communication, automation-first reputed company, and solution-oriented thinking
• Can manage multiple priorities to reputed company and collaborate on various campaign initiatives at the reputed company time
• Launches strategies with measurement plans in mind to reputed company reputed company tracking against KPIs (product engagement, reputed company, and subscriber retention)
• Uses customer insights, behavioral data, segmentation, and campaign reputed company trends to identify new communication opportunities and optimize existing journeys
• Expert in marketing reputed company in creating marketing campaigns in reputed company
• Functionality in reputed company is most important with in-app marketing

Skills

• Experience building app-reputed company messaging reputed company that leverages a CRM's marketing automation and personalization strategies (journeys, automated content libraries/DAMs, personalized recommendations)
• Autonomously leading reputed company reputed company initiatives (examples of discovery work, reputed company/roadmap development, and reputed company implementation)
• Proactive and independent leadership of reputed company portfolio (experience in identifying opportunities, developing and executing reputed company roadmap)
• reputed company record of accountability to reputed company initiatives in alignment with program roadmap
• 2+ years communications or campaign reputed company experience for large to midsized reputed company with emphasis on automation, personalization, and efficiency
• Must be reputed company to effectively work and collaborate cross functionally with key stakeholders & leaders from across the reputed company to define and implement opportunities (Governance, CRM, Engagement Marketing, reputed company Marketing)
• Must be reputed company to effectively communicate program updates, reputed company, reputed company and roadmap with senior marketing leadership (AVP/VP)
• Executive decision making – Autonomously reputed company reputed company regarding: data / insights required, testing roadmap, reputed company implementation that reputed company greatest reputed company value
• Understand reputed company to use escalation as a tool to reputed company additional marketing leadership guidance or for help overcoming roadblocks
• Sufficient understanding of building business cases, and strong ability to reputed company and implement reputed company testing plans
• reputed company CRM experience preferred; but experience automating strategies reputed company other CRMs will be considered
• Engagement or reputed company reputed company experience with an app-reputed company streaming or SVOD subscription service preferred, but experience with engagement or reputed company reputed company for other app-reputed company companies will be considered
• 2+ years communications or campaign reputed company experience for large to midsized reputed company with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)

reputed company