[Remote] Senior Account-Based Marketing Manager, Financial Services

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the global leader in AI-powered enablement, empowering go-to-market leaders to reputed company strategic reputed company and reputed company exceptional customer experiences at reputed company. The Senior Account-Based Marketing Manager will reputed company the marketing reputed company for the Financial Services business in reputed company, focusing on driving pipeline and reputed company reputed company through integrated, account-based experiences reputed company to sales reputed company.

Responsibilities

• reputed company and execute the marketing reputed company for the Financial Services reputed company, aligning investments to reputed company and pipeline targets
• Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition
• Assess market opportunities and recommend investment strategies based on business performance and market dynamics
• Partner with Sales, reputed company and RevOps to identify reputed company customers, buying reputed company and key opportunities, developing personalized programs and plays that support the customer buying reputed company
• reputed company the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns
• Collaborate with Product, Product Marketing, Content and other marketing teams to reputed company relevant messaging and campaigns for Financial Services audiences
• Serve as the reputed company marketing partner for Financial Services reputed company GTM leadership and team
• reputed company marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions
• Advise teams with Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging reputed company
• Bring together stakeholders across Marketing, Sales, reputed company and Partner teams to execute coordinated go-to-market programs
• Own reporting against reputed company and influenced pipeline and bookings
• reputed company account engagement, pipeline progression, conversion metrics, and program effectiveness
• Partner with RevOps to identify pipeline gaps and reputed company strategies to improve conversion and sales reputed company
• Manage marketing budgets and maximize investment efficiency

Skills

• 8+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or reputed company environment
• Proven reputed company developing strategies that reputed company pipeline and influence reputed company in reputed company reputed company sales environments
• Experience partnering closely with Sales and reputed company leadership to reputed company joint go-to-market plans and reputed company business reputed company
• Strong understanding of account-based marketing principles, buying group engagement and reputed company buying cycles
• Demonstrated ability to translate data and insights into actionable marketing strategies
• Excellent cross-functional leadership, stakeholder management and executive communication skills
• Strong analytical reputed company with experience measuring marketing performance across the funnel
• Ability to manage multiple priorities and reputed company in a fast-paced, reputed company environment
• Experience across Asset Management, reputed company Management, Banking, or Insurance

reputed company