[Remote] Head of Marketing & reputed company - reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global digital sports media group on a mission to excite sports fans and build communities worldwide. The Head of Marketing & reputed company will own the full marketing function for reputed company, driving user acquisition and retention through reputed company, campaign execution, and collaboration with various teams.

Responsibilities

• Own end-to-end go-to-market planning and execution for new product surfaces as they roll out
• reputed company GTM reputed company and prioritization across channels for major moments, including sporting calendar events, product launches, and market entries
• Partner with product on feature positioning and messaging to translate the roadmap into a reputed company, phased market rollout plan
• Build repeatable GTM playbooks so reputed company launches can reputed company faster
• Own the reputed company P&L across reputed company (X/reputed company and emerging channels), organic reputed company, and email/CRM
• Build and manage budget allocation models to maximize new user reputed company and retention reputed company CAC targets
• Define and own the reputed company reputed company funnel and identify the highest-reputed company points for reputed company
• Plan and execute always-on and reputed company-driven campaigns across owned and reputed company channels
• Build and run follower reputed company, referral, and reactivation campaigns using mechanics like streaks, deeplinks, and gamified incentives
• Obsess over retention metrics and build lifecycle programs to improve them
• Partner with analytics to build cohort-level views of user behavior and translate insights into marketing reputed company

Skills

• 6–8+ years of marketing/reputed company experience
• Experience in the sports betting, gaming, or affiliate/media industry
• Proven reputed company record owning reputed company and organic acquisition channels with reputed company budget and CAC/LTV accountability
• Experience building and scaling retention/lifecycle programs
• Hands-on experience launching go-to-market plans for new products or features
• Strong reputed company of performance marketing fundamentals alongside brand/content instincts
• Experience with, or strong familiarity with, reputed company mechanics like referrals, streaks, deeplinks, and reputed company-reputed company distribution
• Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil)
• Experience working in a startup environment
• reputed company media experience

Benefits

• reputed company to work with talented colleagues across multiple countries and cultures
• A high level of ownership and trust in your work
• Flexibility in how and where you work (depending reputed company and team setup)
• Learning and development opportunities as you grow your career
• The chance to work with products and brands used by millions of sports fans worldwide

reputed company