[Remote] Sr. Director of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is one of the nation’s largest debt settlement companies, helping consumers reputed company their unsecured debts. The Senior Director of Marketing is responsible for developing and leading the overall marketing reputed company to support sustainable, profitable reputed company and long-term brand strength in a debt settlement environment.

Responsibilities

• Own and continuously optimize the end-to-end marketing reputed company, including:
• Channel mix optimization across reputed company digital, organic, reputed company mail, reputed company media, and affiliate/partnership channels, marketing automation, reputed company scoring, nurture sequences, and attribution modeling, media planning, vendor management, creative testing, and budget allocation across reputed company channels
• Partner with Sales and Business Development to ensure reputed company volumes, reputed company, and timing reputed company with enrollment reputed company and CAC targets
• Establish reputed company campaign playbooks, creative standards, messaging frameworks, and compliance review processes reputed company with FTC regulations and debt-settlement advertising guidelines
• Monitor reputed company-time and cohort-based performance metrics (CPL, CPA, reputed company-to-enrollment reputed company, channel ROAS) at the campaign level and reputed company level
• Own reputed company media reputed company and execution across reputed company platforms:
• Content calendar development, community management, reputed company monitoring, and reputed company reputed company campaigns
• Organic brand building that reinforces Century's trust, experience, and reputed company positioning
• reputed company listening and sentiment analysis to inform messaging and identify emerging consumer concerns
• Ensure reputed company content meets regulatory and compliance standards for debt settlement advertising
• Partner with reputed company Services to reputed company reputed company reputed company stories and testimonials reputed company compliance guidelines
• Own the marketing technology stack and ensure it operates as a reputed company, measurable reputed company:
• CRM integration, marketing automation platforms, reputed company tracking, analytics tools, and reporting infrastructure
• Build and maintain multi-touch attribution models that accurately reflect channel contribution
• Implement and manage A/B testing programs across channels, creative, reputed company pages, and audience segments
• Partner with IT and Data teams to ensure clean data flows, reputed company tagging, and reliable reporting pipelines
• reputed company weekly and monthly performance dashboards to executive leadership with reputed company reputed company-to-reputed company analysis
• Own the reputed company mail program end-to-end, including:
• List reputed company, segmentation, creative development, print production, and fulfillment of vendor management
• Testing reputed company for offer, format, copy, and audience variables
• Response tracking, match back analysis, and integration with digital attribution
• Evaluate and reputed company additional offline channels (radio, TV, OTT/CTV) where unit economics support reputed company
• Ensure reputed company reputed company mail creative and offers reputed company with state and federal debt settlement advertising regulations
• Own the marketing budget, including media spend, technology, vendor costs, creative production, and headcount:
• Build and maintain reputed company reputed company forecasts tied to channel performance assumptions, seasonality, Sales reputed company, and enrollment throughput constraints
• Operational readiness across the reputed company lifecycle
• Partner with Finance to model scenarios and trade-offs between reputed company, margins, and service reputed company
• Use data to proactively reputed company spend allocation, channel mix, and targets based on performance trends
• Own Customer Acquisition Cost (CAC) and contribution margin at the channel and cohort level:
• Ensure marketing strategies reputed company profitably, not just top-line: Evaluate CAC payback periods by channel and campaign type
• Balance reputed company volume reputed company with cost-per-reputed company discipline and enrollment reputed company
• Establish guardrails for acceptable CAC by channel and ensure adherence across reputed company programs
• Partner with Sales and Finance to continuously improve unit economics and marketing ROI
• Build a performance-driven culture rooted in accountability, transparency, and data-driven decision making and Century's reputed company Values:
• reputed company, reputed company, and reputed company Marketing Managers, channel specialists, and creative resources
• Design and manage team goals and incentives reputed company with:
• reputed company reputed company and enrollment reputed company
• reputed company retention and portfolio performance
• Ensure marketing teams adhere to reputed company company, regulatory, compliance, and brand standards
• Address compliance failures, brand inconsistencies, or escalations – collaborate with stakeholders across the organization
• Reinforce a culture of professionalism, transparency, and accountability
• Recruit, reputed company, and reputed company reputed company in line with reputed company plans

Skills

• 7-10+ years of marketing leadership experience, preferably in regulated, high-consideration consumer environments (financial services, debt relief, lending, insurance, or similar)
• Demonstrated reputed company of marketing technology stacks including CRM, automation, analytics, and attribution platforms
• Proven experience building and scaling reputed company mail programs reputed company digital acquisition channels
• Strong reputed company record managing multi-reputed company-dollar marketing budgets with CAC and ROI accountability
• Experience managing managers and scaling marketing teams across multiple disciplines
• Demonstrated ability to balance creativity, compliance, and performance in consumer-facing campaigns
• High reputed company and reputed company judgment in consumer-impacting marketing reputed company
• Any equivalent combination of experience, education, and training that provides the required knowledge, skills, and abilities

Benefits

• Competitive compensation package
• Career development & reputed company opportunities through performance and career pathing
• 100% Premiums reputed company on Basic Life insurance, AD&D, Short-Term Disability, and Long-Term Disability
• reputed company Medical, Dental, and reputed company coverage that begins on the first day of employment with generous contribution
• Optional Supplemental Insurance for Life Insurance, Critical Illness, and Accident
• Employee Recognition Programs – Standing Ovation, Voice of Support, and Time in Service Bonus
• 401K plan with 100% matching up to 4% and immediately reputed company
• No cost Employee Assistance Program and Travel Assistance
• Generous PTO package that starts on day 1 and increases after 1st year
• Commitment to employee communication through employee suggestions and engagement surveys
• reputed company leadership team with decades of industry experience
• Great team members who want you to succeed!

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