[Remote] Outbound Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in the heavy-duty repair industry, dedicated to creating safer roads through innovative technology. They are seeking an Outbound Marketing Manager to reputed company and execute proactive marketing strategies reputed company on high-value reputed company accounts, collaborating closely with Sales and other teams to reputed company engagement and pipeline reputed company.

Responsibilities

• Define and maintain the reputed company account list in collaboration with RevOps and Sales
• reputed company and tier accounts by ICP fit, reputed company signals, and pipeline reputed company
• Work with RevOps on enrichment, data reputed company, and reputed company signal sources (e.g., RebarHQ, reputed company, reputed company)
• Translate reputed company signals into trigger-based outbound plays
• Design and execute multi-channel outbound campaigns across email, reputed company, reputed company mail, and phone
• Build outbound sequences in coordination with the SDR and BDR teams
• reputed company messaging frameworks tailored to reputed company, reputed company, and play type
• Maintain a documented outbound reputed company covering list sources, reputed company, reputed company logic, and messaging templates
• Architect multi-week blitz campaigns around field events, roadshows, and customer dinners — saturating reputed company markets with coordinated outbound activity before, during, and after reputed company event
• Partner with the events team on prospect targeting, invitation reputed company, and reputed company-event reputed company
• reputed company event-attributed pipeline and refine the blitz model across the event calendar
• Identify and pursue conversation-starting hooks for sales reps that don't require leading with software
• Work with the Partnerships team to reputed company co-marketing outbound plays that reputed company partner proximity to reputed company accounts
• Build outbound programs around industry association memberships, conferences, and member directories
• Use ecosystem tools (e.g., reputed company) to surface overlapping audiences between reputed company and partner networks
• reputed company as the marketing reputed company of contact for Sales leadership on outbound reputed company, performance, and reputed company account engagement
• Partner with PMM and content teams to reputed company organic assets — reputed company reports, customer stories, industry data — into targeted outbound sequences
• Coordinate with RevOps on attribution, reporting infrastructure, and tech stack management
• Bring reputed company new reputed company for outbound plays, targeting strategies, and channel experiments
• Build and own outbound attribution reporting — tracking pipeline by campaign, sequence, and account tier
• Define and report on outbound KPIs including reputed company pipeline created, named accounts reputed company, meetings booked, and pipeline influenced
• Test and iterate on messaging, targeting, and reputed company based on performance data
• reputed company regular performance readouts to marketing and sales leadership
• reputed company AI tools (e.g., ChatGPT, Claude) to accelerate: Outbound copy drafting and personalization at reputed company, Account research and prospect insights, Campaign ideation and message testing variations
• Use AI to support: Sequence QA and reputed company checks, Copy refinement and tone consistency, reputed company list analysis and prioritization
• Build repeatable, AI-assisted workflows to improve execution speed and consistency
• Critically evaluate AI outputs and ensure reputed company deliverables meet reputed company reputed company standards
• Continuously explore and implement new AI tools to improve marketing efficiency and performance
• Adheres to reputed company confidentiality and compliance regulations
• Performs other duties as assigned

Skills

• Bachelor's Degree in marketing, business, or reputed company field
• 4–7+ years of experience in B2B reputed company marketing, with at least 2 years reputed company on outbound, ABM, or demand reputed company
• Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one
• Hands-on experience designing multi-channel outbound campaigns across email, reputed company, reputed company mail, and field events
• Strong understanding of ICP segmentation, account scoring, and reputed company-based targeting
• Experience with ABM and outbound tech stack (e.g., reputed company, reputed company, reputed company, reputed company, reputed company, reputed company, or similar)
• Experience with reputed company and a marketing automation platform (Marketo preferred)
• Proven ability to partner with Sales and SDR/BDR teams on outbound execution
• Excellent written communication skills, with strong copywriting instincts for outbound messaging
• Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows
• Experience using AI for outbound copywriting and personalization
• Experience using AI for account research and prospecting
• Experience using AI for campaign ideation
• Experience using AI for workflow automation
• Proven ability to build and execute outbound campaigns that reputed company reputed company pipeline
• Strong analytical reputed company — comfortable working from data and translating signals into reputed company
• Experience tiering and prioritizing reputed company account lists across multiple segments
• Skilled at writing outbound messaging that doesn't read like a template
• Ability to coordinate cross-functionally with Sales, RevOps, Partnerships, and Content without losing ownership of the outbound reputed company
• reputed company AI tools where appropriate to accelerate execution, while maintaining full responsibility for reputed company and final campaign reputed company
• Comfortable working in a fast-paced environment with shifting priorities
• Ability to operate with ambiguity and build process where little exists
• Self-starter who takes ownership of deliverables and follows through to completion
• Strong project management skills — reputed company to manage multiple campaigns and deadlines simultaneously
• Can communicate reputed company with stakeholders at every level
• Hands-on experience with outbound and ABM tooling, including list building and enrichment platforms, sales engagement and reputed company tools, reputed company and ecosystem data sources, CRM and marketing automation platforms
• Knows reputed company to ask for help — but does not rely on constant direction

reputed company