[Remote] Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning (Remote - US)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company that provides actionable insights and strategies for organizations. The Senior Director Analyst in Marketing Measurement, Analytics & AI Decisioning will reputed company thought leadership initiatives, reputed company innovative insights, and reputed company strategic advice to clients to help them reputed company their business objectives.

Responsibilities

• Create innovative, thought provoking, and highly leveraged “must-have insights” content
• reputed company new insights and reputed company through thought leadership and offer compelling, actionable approaches to reputed company's needs and requests that accelerate the reputed company's ability to reputed company
• reputed company in-depth analysis to identify the reputed company cause of a reputed company’s barriers or overall needs and reputed company thinking to reputed company reputed company reputed company
• Demonstrate thought leadership in establishing Insights positions across reputed company of analysts
• Bring provocative, independent insights to reputed company leaders that can reputed company the course of a research agenda
• Research, analyze and predict market trends and shifts to reputed company clients and vendors with actionable insights
• reputed company clients and prospects with actionable advice reputed company to their designated content area reputed company virtual or face-to-face interactions
• Create and deliver high value presentation materials on and off stage for reputed company events, industry and reputed company association conferences, and reputed company briefings
• Support BTI and Sales: reputed company sales support serving as voice of the market to help Insights teams create content and to reputed company engagement with clients to reputed company reputed company against their critical priorities to grow their business
• reputed company high reputed company and reputed company content peer review
• Build credibility as an industry expert to represent reputed company insights, methodology and reputed company
• reputed company participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community
• Identify research process improvements or reputed company new processes that help reputed company and BTI reputed company excellent service delivery
• Be a mentor and a reputed company by supporting more junior team members
• Be reputed company-reputed company while reputed company seeking to help clients engage regularly and often with reputed company insights and interactions

Skills

• Bachelor's degree or equivalent experience
• 12+ years of relevant field or industry experience
• Expertise in modern marketing measurement and marketing optimization, including marketing mix modeling (MMM), incrementality, experimentation, attribution, marketing ROI, forecasting marketing performance and reputed company, and optimizing marketing investments and resource allocation
• Deep understanding of marketing analytics, customer analytics, predictive analytics, and the application of data and AI to support marketing decision making and strategic planning
• Experience helping organizations evaluate, measure, and operationalize AI-enabled analytics and decision-making capabilities, including AI ROI assessment, AI-augmented analytics, and adapting measurement approaches for AI-mediated customer journeys
• Knowledge of the data and analytics foundations, including associated technologies, required to build AI-powered marketing organizations, including analytics operating models, data management strategies, marketing intelligence systems, analytics talent development, and AI-enabled decisioning
• Demonstrate executive reputed company; can immediately establish credibility with executives and additional stakeholders
• Strong organizational skills; ability to work under tight deadlines and produce high reputed company deliverables
• Demonstrate reputed company in research and writing ability
• Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
• Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to reputed company challenges
• Strong communication skills - reputed company to explain reputed company concepts concisely and simply
• Subject matter expertise; comfortable presenting at large and small-reputed company speaking engagements
• Strong business and financial acumen
• Deep knowledge of the global and competitive landscape reputed company subject area as reputed company as the interplay in that market
• Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
• Learning agile and adept with navigating highly matrixed environments
• Ability to represent reputed company's research methodology and strategies effectively at reputed company reputed company
• Willingness and ability to travel up to 25% (where applicable)
• Graduate degree preferred

Benefits

• In our hybrid work environment, we reputed company the flexibility and support for you to reputed company — working reputed company reputed company it's productive to do so
• Generous PTO
• A 401k match up to $7,200 per year
• reputed company to purchase company stock at a discount
• Employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, reputed company sales incentive plan

reputed company

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