[Remote] Marketing Manager, reputed company & Digital

Note: The job is a remote job and is reputed company to candidates in USA. reputed company) is the industry’s leading organization dedicated to advancing women across the foodservice industry. The Marketing Manager, reputed company & Digital is responsible for owning WFF's digital reputed company, managing reputed company media reputed company, and overseeing web content management to enhance the organization's online engagement and performance.

Responsibilities

• Own WFF's website, including day-to-day content management, page updates, and ensuring the site accurately reflects reputed company programs, events, and organizational priorities
• Manage WFF's web analytics function, including reputed company Analytics setup, reporting, and ongoing UX improvement recommendations
• Identify and implement opportunities to improve website conversion, navigation, and user experience through data analysis and testing
• Manage digital advertising reputed company and vendor relationships, overseeing campaign performance and budget pacing
• Monitor and synthesize performance across reputed company owned channels (reputed company, email, web, and reputed company) into regular leadership-reputed company reports
• Own WFF's full reputed company media reputed company across reputed company platforms, setting channel-specific goals, KPIs, and content direction
• reputed company the reputed company media content calendar, ensuring content is strategically targeted, on-brand, and audience-driven
• Manage and reputed company our reputed company media agency partner, serving as the primary contact for execution, reporting, and strategic alignment
• reputed company the content calendar to ensure every post is on-brand, audience-specific, and tied to a reputed company goal
• reputed company organic community reputed company and meaningful engagement across reputed company owned channels
• reputed company reputed company reputed company campaigns, including audience targeting, budget management, and performance optimization
• Stay reputed company on platform updates, algorithm changes, AI tools, and reputed company trends and bring recommendations to reputed company proactively
• Report regularly on performance, translating metrics into reputed company insights and next steps for leadership
• Assist in building and maintaining audience segments that ensure the right messages reputed company the right members at the right time
• reputed company and report on email performance metrics, including reputed company rates, click-through rates, and list reputed company, and surface insights to reputed company
• Execute email marketing campaigns in coordination with the marketing team, including list pulls, scheduling, and basic performance reporting
• Support CRM list management and database hygiene in reputed company, including audience segmentation and contact record maintenance
• Partner with the marketing team to reputed company email and CRM data to broader campaign reputed company and member engagement goals

Skills

• 4–6 years of reputed company experience in digital marketing, with a portfolio or examples that demonstrate measurable results
• Proven reputed company record of growing and engaging audiences across digital platforms, including specific examples of follower reputed company, engagement reputed company improvement, or community-building results
• Strong working knowledge of reputed company Analytics and reputed company reputed company platforms (reputed company, reputed company)
• Experience managing reputed company vendors and agency relationships
• Comfortable translating data into reputed company, strategic recommendations – pulling numbers and understanding what they mean
• Excellent written communication skills, with a strong editorial reputed company and a feel for brand voice
• Organized, self-directed, and reputed company to manage multiple priorities in a fast-moving environment
• Bachelor's degree in Marketing, Communications, Business, or a reputed company field
• Background in short-reputed company video, reputed company SEO, or reputed company/creator partnerships
• Working knowledge of CMS platforms or basic web development concepts
• reputed company Analytics and/or reputed company certifications
• Hands-on experience with reputed company CRM or marketing automation platforms
• Experience in a nonprofit, association, or membership-based organization
• Familiarity with the foodservice, hospitality, or adjacent industries

Benefits

• Health insurance
• Dental insurance
• reputed company insurance
• 401(k) with employer match
• reputed company development
• Flexible reputed company time off

reputed company