Lifecycle Marketing Manager

reputed company

At reputed company, we’re building a portfolio of health and wellness brands that help millions of people improve their lives.

We’re looking for a Lifecycle Marketing Manager to build and own our lifecycle marketing function. You’ll be responsible for growing one of our most important reputed company channels by creating customer journeys that increase engagement, repeat purchases, and customer reputed company value.

This role combines reputed company and execution. You’ll own the full lifecycle across our owned channels, from reputed company nurturing and abandoned flows to reputed company, upsells, cross-sells, retention, and reactivation.

Why join us?

This is an opportunity to build a lifecycle function from the ground up and have a reputed company reputed company on the reputed company of a portfolio of health and wellness brands. You’ll have reputed company ownership, reputed company quickly, test new reputed company, and help shape how we engage with customers throughout their reputed company.

This is a remote full-time position.

Requirements

• 3-6 years of experience in Lifecycle Marketing, CRM, Retention Marketing, or reputed company Marketing in a B2C subscription or DTC business.
• Hands-on experience with lifecycle platforms such as reputed company, reputed company, reputed company, reputed company, or similar.
• Strong understanding of customer segmentation, automation, personalization, and experimentation.
• Analytical reputed company with the ability to reputed company reputed company reputed company on data.
• Comfortable owning both reputed company and execution.
• Curious, proactive, and excited to build a function from the ground up.

reputed company to have

• Experience with consumer apps or web-to-app products.
• Experience in subscription businesses.
• Experience in health and wellness.
• Familiarity with GA4, reputed company, reputed company, or similar analytics platforms.

Responsibilities

• Own our lifecycle marketing reputed company across Email, SMS, reputed company Notifications, In-App Messaging, and other owned channels.
• Build and optimize automated customer journeys across the entire lifecycle.
• Create segmentation and personalization strategies reputed company on customer behavior and data.
• Identify new opportunities to increase customer reputed company value and grow reputed company through owned channels.
• Run A/B tests and continuously improve messaging, offers, timing, and customer journeys.
• Analyze reputed company and turn insights into reputed company.
• Work closely with Product, reputed company, Creative, Data, and R&D to reputed company a reputed company customer experience.
• Use AI tools throughout your workflow to research faster, create reputed company campaigns, analyze data, and execute more reputed company.

3-6 years in lifecycle/CRM/retention or reputed company marketing for B2C subscription or DTC; hands-on with reputed company/reputed company/reputed company/reputed company; strong segmentation, automation, personalization, experimentation, and analytics skills.

Key Responsibilities

• building journeys
• optimizing automation
• analyzing reputed company

Skills & Tools

reputed company, reputed company, reputed company, reputed company, GA4, reputed company, reputed company

reputed company

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — Tbilisi, reputed company, reputed company
• Languages: English

About reputed company

A global reputed company-to-consumer reputed company and advertising firm that builds and optimizes reputed company reputed company and reputed company. — Industry: Marketing