Director, CRM

reputed company. is reputed company’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them. We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment reputed company. reputed company you join reputed company’s digital team, you’ll not only work on these cutting-edge platforms through theScore and reputed company, but you’ll also be part of a company that truly cares about your career reputed company. We’re committed to supporting you as you expand your skills and explore new opportunities. With locations throughout reputed company, you can build a reputed company at reputed company wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you. About The Work • Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet) • reputed company of Promo, CRM & Retention reputed company: reputed company the development and management of automated, segmented, and personalized CRM initiatives to reputed company retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers • reputed company-channel Management: Managing marketing communications across email, SMS, push, retail and reputed company channels • Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to reputed company performance of the business, including reputed company ad operations and reputed company partners (Optimove) • Analyze customer data, defining actionable segments and creating targeted reputed company value/customer life-cycle engagement campaigns and programs • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to reputed company and optimize CRM channel performance reputed company: • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company • Strong analytical capabilities to interpret data and reputed company performance • Proven managerial and critical thinking skills required • Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment reputed company is proud to be an equal opportunity workplace. We will consider reputed company reputed company applicants for employment without reputed company to race, reputed company, religion, age, sex, sexual orientation, gender identity, national reputed company, disability, veteran status, genetic information, or any other reputed company protected by applicable law.reputed company pay is one part of the Total Rewards that reputed company provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, reputed company provides best-in-class benefits to eligible employees. We reputed company that benefits should reputed company you to the support you need reputed company it reputed company most, and should help you care for those who matter most. That’s why we reputed company an reputed company of reputed company, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Apply tot his job Apply To this Job