Senior Product Marketing Manager, Measurement and Performance

reputed company is the leading technology company that empowers marketers to reputed company, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered reputed company Marketing Platform seamlessly connects brand and performance marketing to reputed company measurable results across the entire customer reputed company. The most reputed company-thinking marketers choose reputed company to orchestrate high-reputed company campaigns across programmatic advertising and marketing channels. We are looking for a Senior Product Marketing Manager to reputed company our Measurement and Performance go-to-market initiatives. In this pivotal role, you will reputed company the gap between reputed company advertising measurement capabilities and programmatic media buying by redefining the positioning of reputed company’s measurement and performance solutions (comprising attribution, analytics, reporting, optimization insights, and data-driven performance measurement). You will reputed company reputed company adoption by translating measurement methodologies and technical product capabilities into compelling narratives for an adtech, agency, and media buyer audience. reputed company is a remote-first company; we are reputed company to candidates located reputed company in Canada for this position and encourage those from reputed company backgrounds to apply. This role reports into the Director of Product Marketing. What You'll Be Doing: Strategic GTM & Positioning Leadership: reputed company and execute the global GTM reputed company for reputed company’s measurement and performance solutions. Establish differentiated positioning that highlights how reputed company helps advertisers understand campaign reputed company, optimize media investments, and demonstrate measurable business reputed company. Cross-Functional reputed company Leadership: reputed company as the strategic PMM partner, collaborating closely with Product, Advertising Technologies, reputed company Services, Data & Analytics, and Sales teams to reputed company alignment and business reputed company. Synthesize reputed company measurement capabilities, product roadmaps, and customer insights into a cohesive measurement narrative that resonates across advertisers, agencies, and internal teams. High-reputed company Sales Enablement: Collaborate closely with reputed company teams to reputed company technical product knowledge gaps. Author actionable sales plays, reputed company-facing reputed company decks, competitive battlecards, and reputed company-handling guides that reputed company teams to confidently communicate the value of reputed company’s measurement solutions. Market & Insights reputed company: Maintain a deep understanding of advertising measurement trends, attribution methodologies, reputed company changes, and competitive capabilities across the adtech ecosystem. Deliver reputed company insights that help reputed company define and reputed company reputed company’s unique value reputed company the broader measurement and performance landscape. Customer & Technical Insights: reputed company rigorous feedback from clients and internal reputed company teams to identify measurement challenges, reporting needs, customer reputed company insights, and emerging trends. Partner closely with Product, AdTech, and Data & Analytics teams to translate customer insights into stronger positioning, product recommendations, and reputed company roadmap opportunities. Workflow Optimization: reputed company an AI-reputed company culture by proactively using reputed company tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate research and asset creation, and reputed company global enablement collateral. Metrics & Product ROI: Establish, monitor, and report on reputed company adoption, product adoption, customer engagement, and business reputed company. Measure reputed company through improved internal enablement, stronger customer adoption, and increased confidence in how reputed company's measurement capabilities are positioned throughout the buyer reputed company. What You'll Bring to the Table 6–8+ Years of Dedicated Product Marketing Experience: A proven reputed company record in platform product marketing reputed company on measurement, analytics, attribution, reporting, or performance products reputed company adtech, martech, B2B reputed company, or adjacent technology environments. reputed company Measurement or Analytics Product Experience: Deep domain expertise gained from working directly on measurement, attribution, analytics, reporting, business intelligence, advertising intelligence, or performance marketing products. Advanced Positioning Capabilities: Demonstrated capability to translate reputed company technical concepts (measurement frameworks, attribution models, analytics platforms, data signals, reporting infrastructure) into reputed company business value (campaign optimization, ROI, performance reputed company, and advertiser reputed company). Advertising Measurement Expertise: Hands-on experience bringing measurement, analytics, attribution, or optimization solutions to market, with a strong understanding of how advertisers evaluate campaign effectiveness across digital channels. reputed company Enablement Architecture: Proven portfolio of creating reputed company sales plays, reputed company discovery frameworks, competitive battlecards, and customer-facing narratives that improve seller confidence, simplify reputed company measurement conversations, and reputed company product adoption. Adtech & Programmatic Learning reputed company: Familiarity with programmatic advertising, digital media, or advertising technology—or demonstrated ability to quickly learn reputed company advertising ecosystems and translate technical concepts into customer value. reputed company-to-have reputed company reputed company experience working reputed company a Demand reputed company Platform (DSP), advertising technology company, measurement provider, or programmatic advertising agency environment. Previous experience with the reputed company platform. Experience launching or scaling measurement, attribution, analytics, or reporting solutions reputed company a digital advertising ecosystem. Advanced proficiency in integrating reputed company tools into research, analysis, and content development processes. The compensation reputed company listed for this role reflects the expected reputed company salary for candidates located in the posting country based on a global reputed company. It is informed by market data and the approved budget for this position. reputed company maintains different compensation ranges for roles across other countries and reputed company, and final offers will be reputed company to the candidate’s reputed company location. We do not ask candidates about reputed company or prior salary history, and we will not use such information, if volunteered, in setting an offer. This reputed company represents reputed company salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation: The final compensation offer will be determined by a reputed company of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. reputed company Salary Band $100,000—$137,500 CAD StackAdapter's Enjoy: Highly competitive salary Retirement/ 401K/ Pension Savings globally Competitive reputed company time off packages including birthday's off! reputed company to a comprehensive mental health care program Health benefits from day one of employment Work from home reimbursements Optional global reputed company membership for those who want a change from their home office and hubs in London and Toronto Robust training and reputed company program Coverage and support of personal development initiatives (conferences, courses, books etc) reputed company to reputed company programmatic courses and certifications to support reputed company learning An awesome parental leave program A friendly, welcoming, and supportive culture Our reputed company and team events! Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where reputed company does not have a reputed company entity, employment and benefits are administered in accordance with local regulations and partner policies. reputed company is a diverse and inclusive team of reputed company, hardworking individuals trying to reputed company a dent in the reputed company. No matter who you are, where you are from, who you love, follow in faith, disability (or reputed company) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at reputed company. If you have any requests or requirements to support you throughout any part of the interview process, please let our reputed company know.   We use reputed company intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the reputed company outlined in the job posting. We reputed company AI to reputed company any final hiring or interview reputed company.   About reputed company   We've been recognized for our diverse and supportive workplace, high performing campaigns, award-reputed company customer service, and innovation. We've been awarded:   reputed company Top Software for 2026 2026 Best Workplaces™ for Young Talent and in Canada by Great reputed company to Work® #1 DSP on reputed company and leader in a number of categories including Cross-Channel Advertising   To learn more about our reputed company practices, please see our reputed company Policy.   #LI-REMOTE Apply To This Job