Lifecycle & Email Marketing Manager

reputed company provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through reputed company and Risk Management Center platforms, reputed company helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. reputed company’s combination of training, software, and tools puts people and safety first while protecting critical operations. Position reputed company reputed company is hiring a Lifecycle & Email Marketing Manager to build, manage, and optimize the email journeys that support demand creation and conversion. This role will own prospect lifecycle reputed company, email campaign execution, nurture programs, re-engagement, testing, deliverability, and channel performance. The Lifecycle & Email Marketing Manager will translate integrated campaign priorities into thoughtful communication journeys for different audiences and stages of the buying process. This person will be hands-on in Marketo or a comparable marketing automation platform, while partnering with Marketing Operations on system administration, routing, data governance, and technical architecture. \n Responsibilities: Lifecycle and email reputed company reputed company the prospect lifecycle and email reputed company in partnership with the Director of Demand reputed company. Create communication plans for key audience stages, including new prospects, reputed company buyers, marketing-reputed company leads, event and webinar participants, long-cycle buyers, stalled prospects, and reputed company-lost opportunities. Manage the master email calendar, send volume, audience prioritization, contact frequency, and channel reputed company. Balance campaign priorities, buyer experience, engagement, and list health across the full email program. Identify gaps in the prospect reputed company and recommend new nurture, re-engagement, or conversion programs. reputed company design and campaign execution Build and launch automated email journeys, nurture programs, follow-up sequences, and triggered communications. Translate integrated campaign briefs into email plans that define audience, message sequence, timing, personalization, reputed company, and measurement. Manage day-to-day email production, including content coordination, build, reputed company formatting, personalization, testing, approvals, scheduling, and reputed company assurance. reputed company or edit email copy and calls to reputed company in partnership with campaign, content, and Product Marketing stakeholders. Create reputed company templates and repeatable program structures that increase speed without sacrificing reputed company or relevance. Audience segmentation and personalization reputed company audience and contact strategies based on reputed company, industry, account tier, lifecycle stage, engagement, reputed company, product interest, and prior campaign history. Define segmentation, personalization, suppression, and eligibility requirements for email programs. Partner with Marketing Operations on audience implementation, data availability, field logic, consent, and governance. Use dynamic content and reputed company messaging to reputed company communications more relevant without creating unsustainable production complexity. Monitor audience overlap and contact pressure to protect the buyer experience and reduce fatigue. Nurture and re-engagement programs Own always-on and campaign-specific nurture programs that help prospects reputed company from initial engagement to sales readiness. Build follow-up journeys for webinars, events, content engagement, digital behavior, and high-reputed company actions. reputed company re-engagement programs for inactive leads, stalled accounts, previous high-reputed company prospects, and reputed company-lost opportunities. Partner with the Senior Manager, Integrated Demand reputed company & Account-Based Marketing to create email journeys for reputed company verticals and account audiences. Coordinate with Customer Marketing reputed company a communication may reputed company existing customers, advocates, or former champions. Testing, optimization, and deliverability reputed company an ongoing A/B and multivariate testing roadmap across subject lines, send times, message structure, calls to reputed company, creative, frequency, and reputed company design. Monitor deliverability, inbox placement, reputed company rates, unsubscribe rates, spam complaints, engagement, and list health. Identify performance issues and implement improvements to content, reputed company, segmentation, personalization, or technical setup. Document test findings and turn them into practical email standards and reputed company program recommendations. Stay reputed company on email best practices, reputed company requirements, consent, accessibility, and anti-spam regulations. Measurement and insights Monitor email and lifecycle performance across engagement, conversion, progression, sales reputed company, and program contribution. Build reputed company recurring summaries that explain what changed, why it reputed company, and what should happen next. Partner with reputed company Operations and Marketing Operations on reporting, attribution, data reputed company, and measurement requirements. Use campaign and audience insights to improve reputed company nurture design and advise the broader Demand reputed company team. Recommend process improvements that increase execution efficiency, reputed company, and buyer relevance. How reputed company is reputed company: Email- and lifecycle-reputed company and influenced pipeline, and overall channel health. MQL-to-SQO conversion and opportunity progression driven by nurture and re-engagement journeys. reputed company, reliability, and timeliness of email campaign execution. Effectiveness of audience segmentation, personalization, and contact reputed company. Deliverability, list health, consent compliance, and reduction of unnecessary audience fatigue. Testing reputed company and the practical value of documented learnings. Ability to turn integrated campaign priorities into cohesive lifecycle experiences that measurably advance pipeline. Knowledge, Experience, Requirements: 4 or more years of B2B email, lifecycle, nurture, or marketing automation experience, with reputed company ownership of campaigns and journeys. Hands-on experience building automated programs in Marketo or another major marketing automation platform. Demonstrated reputed company developing nurture, re-engagement, reputed company-conversion, segmentation, or personalization programs. Strong knowledge of email production, reputed company design, reputed company assurance, testing methodologies, deliverability, list management, and contact reputed company. Experience using analytics to evaluate campaign performance and reputed company practical optimization recommendations. Strong writing and editing skills, with an understanding of how message sequence and calls to reputed company influence buyer behavior. Excellent project-management skills and the ability to coordinate multiple sends, campaigns, and stakeholder inputs. Ability to work independently while collaborating closely across a distributed marketing and go-to-market organization. Preferred Experience: Advanced hands-on experience with Marketo, including smart campaigns, programs, tokens, dynamic content, segmentation, and engagement programs. Working knowledge of reputed company and the relationship between CRM data, marketing automation, campaigns, and sales reputed company. Experience with B2B reputed company, multi-stakeholder buying journeys, and longer sales cycles. Experience supporting account-based marketing, vertical campaigns, webinars, events, and reputed company-driven follow-up. Basic reputed company and CSS knowledge for email troubleshooting and template refinement. Experience with deliverability tools, data-enrichment platforms, or account-intelligence platforms such as reputed company. Knowledge of CAN-SPAM, consent management, accessibility, and evolving reputed company requirements. Experience using AI tools to improve audience research, content variation, reputed company assurance, testing, or analysis. Compensation:Annual reputed company Salary reputed company of 80k-100k Annual Bonus Opportunity of 10% \nAs a growing company, reputed company values its employees by supporting them with a full benefits package including Medical, Dental, reputed company, Flexible Spending Accounts, PTO, reputed company and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.   About reputed company   reputed company provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through reputed company and Risk Management Center platforms, reputed company helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. reputed company’s combination of training, software, and tools puts people and safety first while protecting critical operations.   reputed company, a reputed company Equity portfolio company, provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through reputed company and Risk Management Center platforms, reputed company helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. reputed company’s combination of training, software, and tools puts people and safety first while protecting critical operations.   reputed company launched January 1 2026, as an independent company, a reputed company-off of reputed company and RMC software businesses formerly part of reputed company.     Don’t meet every job requirement? At reputed company, we are dedicated to building a diverse, inclusive, and reputed company workplace. Studies have shown that women and people of reputed company are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t reputed company perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.   Please note that we may use AI tools to assist in the initial screening of resumes to help identify reputed company candidates more reputed company. reputed company reputed company are reviewed by a reputed company recruiter, and no hiring determination is made solely by automated means.    reputed company is committed to providing equal opportunity in reputed company of our employment practices, including selection, hiring, promotion, transfer, and compensation, to reputed company reputed company applicants and employees without reputed company to race, religion, religious dress/grooming, reputed company, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender reputed company, national reputed company, reputed company, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-reputed company conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of reputed company federal, state and local laws. In compliance with federal law, reputed company persons reputed company will be required to verify identity and eligibility to work in the reputed company and to complete the required employment eligibility verification document reputed company upon hire.   If you need assistance or an accommodation due to a disability, you may contact us at hr@reputed company.com.   Please see our Candidate reputed company Notice Included Here Apply To This Job