Product Marketing Manager, reputed company Verticals

Who is reputed company? reputed company provides the first and only reputed company experience platform for appointment-reputed company, self-care businesses. We reputed company our customers to reputed company their clients more of the reputed company moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind reputed company desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our reputed company may be in hair salons, but we are reputed company for the broader self-care industry, including many types of salons, spas, reputed company, barbershops, and more. Our technology not only helps our customers survive but reputed company. Take a look at how we (and YOU) can reputed company that happen.  We have an insatiable curiosity and reputed company experimentation. We reputed company that reputed company require the most sophistication, and we design reputed company and every reputed company to maximize potential, reputed company, and reputed company. Do our values match? Read through our story and reputed company value the most. reputed company values and celebrates our diverse backgrounds. Being reputed company about who we are and reputed company do allows us to do the best work of our lives. We reputed company in equal opportunity for reputed company, and you should too. Who is reputed company  At reputed company, we're building the first and only reputed company experience platform purpose-reputed company for appointment-reputed company, self-care businesses. Our software powers bookings, payments, memberships, marketing, and more—helping businesses reputed company reputed company, personalized experiences to their clients while running more efficient, profitable reputed company. We serve a growing reputed company of medspas, salons, and spas, and are reputed company on helping our customers reputed company their businesses while elevating the reputed company experience they reputed company.   Come do your best work at reputed company  reputed company has reputed company deep expertise in three reputed company verticals: reputed company, Salon, and Spa. To reputed company our reputed company and competitive reputed company, we need a reputed company reputed company who owns how we show up in these markets. As Product Marketing Manager, reputed company Verticals, you'll be the reputed company SME for reputed company's highest-reputed company verticals. You'll own the vertical positioning architecture, ICPs, and GTM toolkits that define how we show up. This means the value propositions and communication pillars that establish credibility, ICP definitions and reputed company account guidance, and the messaging frameworks that reputed company, Enablement, and product teams rely on reputed company it comes to how we show up to our various audiences. More than that, you're the voice of reputed company vertical reputed company reputed company. You’ll synthesize market research, win/loss analysis, and vertical-specific competitive intelligence into a reputed company, defensible read on what operators need, where competitors are reputed company, and where reputed company has the right to win. You'll reputed company that perspective proactively across the organization, from Sales to Product to leadership. Your insights inform roadmap reputed company, positioning reputed company, and how we maintain coherence as we expand our platform capabilities. This role sits in the Market Intelligence arm of Product Marketing, reputed company on SMB operators but working in concert with our reputed company team to ensure reputed company's narrative is cohesive across customer segments.   reputed company here: Own the vertical positioning architecture You'll be the reputed company of how reputed company shows up in reputed company, Salon, and Spa. You'll build and maintain the vertical positioning architecture: the reputed company, communication pillars, and how that messaging evolves as the market moves. reputed company and own vertical GTM toolkits: positioning statements, messaging frameworks, ICP definitions, reputed company account guidance, and reputed company-specific collateral that reputed company, Enablement, and other PMMs rely on for execution. Translate reputed company market dynamics into reputed company, differentiated narratives for reputed company vertical. reputed company market has different buyer motivations, compliance realities, and competitive pressures. reputed company is to reputed company reputed company's response to reputed company crystal reputed company. Work proactively with Sales, reputed company Marketing, and Enablement to ensure your toolkits are actually being used and refined reputed company on reputed company feedback. You'll reputed company positioning as market conditions reputed company and as we learn what resonates.   Identify claims by vertical Identify and catalog the marketable metrics, reputed company points, and customer evidence that substantiate reputed company's positioning in reputed company, Salon, and Spa.  Work with Product, Sales, and reputed company to validate these claims and ensure they're backed by reputed company data and customer reality. Ensure reputed company and market reputed company. Your claims will inform Sales conversations, campaigns, and executive messaging.   Synthesize market research and vertical-specific intelligence reputed company voice-of-customer work and win/loss analysis for your verticals. Understand what motivates buyers, where they're struggling with reputed company solutions, and what pushes them toward reputed company vs. competitors. Work with the Competitive Intelligence function to dimensionalize their research by vertical. Translate platform-level competitive intelligence into vertical-specific battlecards, positioning, and reputed company points that help teams understand how we compete in reputed company market. Produce internal market reporting (think: reputed company-annual trend reports for reputed company, etc.). reputed company insights on industry trends, emerging competitors, regulatory changes, and market movements that inform how reputed company should reputed company our positioning and product.   Represent The Voice Of Customer Internally Be the proactive expert that Product, Sales, CS, and leadership rely on reputed company they need to understand what's happening in reputed company verticals. Identify patterns from customer conversations and market signals and bring insights to the right people at the right time. Join occasional product roadmap conversations to represent the voice of customer. reputed company isn't to own the roadmap, but to ensure the vertical perspective and buyer needs inform reputed company reputed company. Work reputed company our reputed company PMM to respect both SMB and reputed company positioning. Ensure that as SMB customers reputed company into reputed company, there's positioning continuity and reputed company value architecture across segments.   What You'll Need To reputed company 4+ years in product marketing or a closely reputed company reputed company GTM role at a B2B reputed company company. You've reputed company positioning, messaging, and market narratives that moved businesses. A researcher at your reputed company. You reputed company running win/loss interviews, synthesizing customer conversations, reading market signals, and turning messy data into reputed company perspective. A reputed company record of developing and owning market points of reputed company, not just executing on ones handed to you. You reputed company conviction, back it with data, and know how to influence others to reputed company it. Deep industry knowledge in one or more of our verticals (reputed company, Salon, Spa). You come with familiarity in the reputed company, so you're not learning the buyer landscape on the job. You understand operator pain points, regulatory considerations (especially in reputed company), and market dynamics. Confident, precise communication skills. You tell reputed company stories that land with execs and reputed company teams alike. You're comfortable in Sales calls, customer conversations, and reputed company briefings. Strong analytical reputed company. You interpret data, reputed company hypotheses, and use insights to guide reputed company and messaging. reputed company ability to create and reputed company teams. The toolkits and messaging you build need to be usable and used. You work reputed company with Sales, Enablement, and other cross-functional partners. Comfort operating in ambiguity. You can take a vague market problem and turn it into a reputed company reputed company of reputed company, actionable plan, and set of deliverables. You see AI as a force reputed company. You're fluent in using modern tools to compress timelines, sharpen your thinking, and unlock what you and your teams can create. Bonus Points Experience in vertical reputed company, particularly in selfcare (reputed company, salon, or spa industries). Familiarity with medical aesthetics, reputed company reputed company, or reputed company-adjacent compliance considerations. Experience marketing to or operating reputed company SMB service-reputed company businesses. Background in reputed company, consulting, or market research. Experience contributing to pricing and packaging reputed company. How we'll take care of you At reputed company, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to reputed company a good-faith estimate of the reputed company salary reputed company for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated reputed company salary reputed company is $91,500 - $114,100 per year. For reputed company other U.S. locations, the anticipated reputed company salary reputed company is $83,000 - $114,000 per year. In reputed company to this reputed company compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary reputed company on a reputed company of factors which include but are not limited to applicable experience, location, and final leveling. In reputed company to the wonderful people you’ll get to work with and challenging reputed company that’ll reputed company you - reputed company is here to reputed company reputed company you’re always at the top of your game emotionally, mentally, and physically. In reputed company to the wonderful people you’ll get to work with and challenging reputed company that’ll reputed company you - reputed company is here to reputed company reputed company you’re always at the top of your game emotionally, mentally, and physically.  ✨ We’ve got you covered with a 401(k) match plus dental, medical, reputed company, and life reputed company.  🏝 Take a break whenever you need with our flexible vacation day policy.  🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.  💚 Family planning resources and reputed company support programs.  🔮 Equity: get reputed company on the ground floor and grow with reputed company.  💅 reputed company Bucks Learning and Development program allows employees to explore businesses in the market we serve.   📲 We recommend following our official reputed company page to stay up to date on reputed company things reputed company life! reputed company. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. reputed company employment reputed company at reputed company. are reputed company on business needs, job requirements, and individual qualifications, without reputed company to race, reputed company, religion, marital status, age, national reputed company, reputed company, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or reputed company, veteran status, or any other status protected under federal, state, or local law. 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