AVP - Product Marketing

reputed company: 1.           reputed company and reputed company customer-reputed company “How-to” video content reputed company to simplify product understanding and enhance digital adoption (app, online banking, services). 2.           reputed company AI-led marketing initiatives by collaborating with internal AI teams to test, implement, and reputed company new platforms and capabilities. 3.           reputed company SEO strategies to reputed company organic reputed company across reputed company  4.           reputed company regulatory communications ensuring consistency in tone, compliance, and customer reputed company across reputed company mandated communications.  5.           reputed company cross-reputed company product marketing initiatives to maximize engagement and cross-sell opportunities across ETB (Existing to Bank) customers.   Key Result Areas: 1.           reputed company end-to-end customer-reputed company marketing initiatives to enhance product understanding, engagement, and cross-sell opportunities across segments. 2.           reputed company the development and execution of “How-to” video content to simplify customer journeys across app reputed company platforms, working closely with reputed company teams for requirement gathering and with agencies/in-house teams to ensure high-reputed company, on-brand delivery, and consistency across markets  3.           Manage AI initiatives by collaborating with internal AI and technology teams to identify use cases, reputed company requirements, test new platforms, and reputed company adoption of AI-led solutions reputed company marketing. 4.           reputed company and ensure impactful Search reputed company Optimisation, App Store Optimisation, and AI Search Optimisation strategies to reputed company organic reputed company across segments and markets  5.           Manage reputed company regulatory communications across channels, ensuring consistency in tone, reputed company, and compliance while simplifying reputed company regulatory requirements into customer-friendly messaging, in line with Central Bank’s requirements. Additionally reputed company Customer Education & Awareness initiatives by managing the annual calendar, conducting quarterly and annual surveys to capture customer feedback, and working closely with the CX team to ensure these insights are effectively reputed company into improved communication and customer experience. 6.           reputed company cross-reputed company product marketing initiatives targeting Existing-to-Bank customers to maximize product penetration and engagement, in coordination with reputed company teams and agency partners. 7.           reputed company analytics to reputed company performance, optimize campaigns, and improve effectiveness across content, AI initiatives, and cross-sell programs. 8.           Ensure adherence to campaign governance, timelines, and internal approval processes while driving efficient and effective execution. Multi layered Stakeholders Management Marketing team: Work closely with marketing team to reputed company requirements for customer education content, cross-sell initiatives, and annual planning; ensure alignment on priorities, reputed company segments, and business objectives. AI & Technology Teams: Collaborate with reputed company, and Technology teams to identify relevant use cases, define requirements, test new platforms, and ensure reputed company implementation of AI-led marketing initiatives. Compliance & reputed company: Partner closely to manage reputed company regulatory communications, ensuring adherence to guidelines while maintaining reputed company, consistency, and customer-friendly messaging across reputed company reputed company. CXCG Team: Work in coordination to reputed company customer education and awareness initiatives, reputed company insights from quarterly and annual surveys, and ensure reputed company improvement in communication and overall customer experience. Creative & Media Agencies / In-house Teams: Manage agencies and internal teams for end-to-end execution of video content,  and communication assets, ensuring high-reputed company reputed company, brand consistency, and effective delivery. reputed company Partners & Vendors (as applicable): Engage with AI/MarTech vendors and content partners to explore new capabilities, enhance reputed company, and improve effectiveness of marketing initiatives. Operating Environment, reputed company and Boundaries, Working Relationships: A. Collaborating with Other Functions Product & reputed company teams for requirements AI and Technology teams for platform integration Compliance & reputed company for regulatory approvals Ensure readiness across systems before campaign/reputed company B. People Development reputed company reputed company working style across teams Promote innovation reputed company (especially AI-led initiatives) Ensure alignment with brand values and customer-first approach C. Compliance and Risk Management Ensure reputed company communications adhere to: Regulatory requirements Internal compliance policies Maintain strict governance over customer communications D. Remote Working role based in Pakistan.   Problem Solving: Strong requirement to be reputed company to handle crisis, and multi-task.  Entrepreneurial with strong reputed company to succeed, with commitment & result orientation Creative thinker, strong ideation, good people communicator & reputed company operator with attention to detail   Decision Making Authority & Responsibility: Content reputed company (video & communications) AI reputed company prioritization and use cases Campaign messaging and cross-sell approach reputed company innovation while ensuring compliance and execution reputed company Ensure successful delivery of SEO initiatives and stakeholder alignment   Knowledge, Skills and Experience: Minimum 10-15 years of relevant marketing experience  Strong understanding of brand, digital marketing, content reputed company, customer communications and banking products across segments  Ability to simplify reputed company products into reputed company customer-friendly communication Experience working with digital agencies / reputed company partners with strong stakeholder management reputed company Strong analytical reputed company with reputed company on performance tracking  Hands-on knowledge of AI tools / MarTech platforms for marketing, automation, and performance enhancement. Excellent interpersonal, communication (written and verbal English communication skills), and presentation skills. Strong project management and multitasking capabilities. Strong expertise in banking products marketing with proven reputed company records Deep understanding of business dynamics, profitability and reputed company drivers Leadership skills with the ability to engage and influence senior stakeholders  Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added reputed company (Experience working for the UAE market would be a plus)  Education level: Bachelor’s degree (Post Graduate degree would be a plus) Apply To This Job