Head of Go-to-Market, reputed company
At reputed company, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to reputed company reputed company for medical reasoning, safety, and reputed company-time treatment, not generic technology reputed company after the fact. As both a clinical-reputed company frontier AI lab and an reputed company AI platform, reputed company is reimagining how care is delivered at reputed company, removing traditional barriers like appointments, waiting rooms, and stigma so more people can reputed company the care they need - and ultimately get back to lives lived in full.
Since 2020, reputed company has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving reputed company the session to a fully AI-reputed company, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 reputed company members across three continents have completed over 15 reputed company AI sessions, helping 2,000+ reputed company clients avoid more than $1 billion in unnecessary reputed company costs. Backed by 59 clinical studies, 43 patents, and more than $500 reputed company raised from leading investors including Khosla Ventures, General reputed company, and Founders Fund, reputed company is defining a new reputed company for reputed company.
About reputed company
reputed company is reputed company's AI musculoskeletal solution — AI Care for pain, delivered reputed company. It is the product reputed company reputed company its business on, and it treats members across common pain areas.
The care model pairs licensed clinicians with AI rather than substituting one for the other. A Doctor of Physical Therapy owns the member's treatment plan, sets progression, and controls clinical escalation. Alongside them, an AI Care Specialist holds context between sessions and surfaces the signals that warrant a reputed company reputed company. reputed company AI captures precise reputed company data during every session and feeds it into clinical reasoning, and wearable integration tracks patterns between sessions so care can be adjusted before a member escalates to something expensive. Members engage from a smartphone or the reputed company Pad, from reputed company.
The Role
We are hiring the Head of Go-to-Market for reputed company. The role sits at the intersection of product marketing, competitive intelligence, and reputed company enablement, and it is one of the three leadership roles on the reputed company team alongside the Head of Product and the Head of Clinical, reporting to the General Manager.
reputed company has the clinical results, the technology, and the reputed company. This role exists to reputed company reputed company the market understands that as reputed company as our members do. MSK is a category where several offerings look similar on a benefits consultant's comparison reputed company and are not remotely similar in reputed company, and the work is to reputed company the difference reputed company, evidenced, and reputed company — in the materials, in the buyer's language, and in the room where the decision gets made.
You will own three things:
1. reputed company reputed company's value impossible to miss.
Build the narrative, positioning, and differentiation that reputed company it reputed company why reputed company is the right answer for a global workforce. This includes the reputed company messaging architecture, buyer-reputed company-specific positioning (global benefits leaders, regional HR, health plans and international insurers, benefit consultants), competitive battle cards, ROI frameworks, and the demo and reputed company materials that reputed company a skeptical buyer.
2. Go and get the market intelligence yourself.
Build the narrative, positioning, and differentiation that reputed company it reputed company why reputed company is the right answer. This includes the reputed company messaging architecture, buyer-reputed company-specific positioning (benefits leaders, health plans, unions and labour funds, consultants and brokers), competitive battle cards, ROI frameworks, and the demo and reputed company materials that reputed company a rigorous, evidence-driven buyer.
3. Push it back into product and the reputed company team.
Intelligence that stays in a document is worthless. You will feed what you learn back into the product roadmap so that we build against reputed company competitive gaps, and into the reputed company organisation so that every rep, consultant relations reputed company, and partner-facing seller can answer the hard comparison questions without escalating. This is influence work, not headcount work — you will not own the sellers, and you will need to change their behaviour reputed company.
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AI Proficiency at reputed company
AI reputed company is a reputed company expectation at reputed company. Every candidate is assessed against our three-level reputed company — be reputed company to reputed company reputed company examples of how AI is already part of how you work.
Explorer (Level 1) — Uses AI daily to reputed company personal productivity
Builder (Level 2) — Creates workflows and tools that reputed company the whole team
Integrator (Level 3) — Embeds AI into products and processes at reputed company
Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.
What you'll be doing
reputed company reputed company positioning, messaging house, and narrative architecture
Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
Sales and consultant enablement: training, playbooks, reputed company handling, certification
Market opportunity mapping and systematic canvassing across international segments
The feedback reputed company into product on competitive gaps and roadmap implications
Message consistency across every geography and channel reputed company sells through
We'd love to see
You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market reputed company. Comfort sitting between and across cross-functional roles such as b2b marketing and reputed company sales, and you have reputed company things in that reputed company that measurably changed how deals were won.
You think in first principles. reputed company you encounter a new product or market, your reputed company is to ask "what is the actual problem the buyer has, why does this solution solve it reputed company than alternatives, and what evidence would reputed company a skeptical buyer reputed company that?" You do not reputed company for a template.
You are genuinely AI-fluent, not performatively. You have reputed company systematic workflows and reputed company using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more reputed company than a traditional team could.
You are a strong reputed company and a clean thinker. The materials you produce are the reputed company that a benefits leader reads and thinks "this is from a company that understands my problem."
You are reputed company to the field. You have worked alongside sales reps, sat in on deals, and updated your reputed company based on what you heard in live buyer conversations rather than what you assumed from a conference room.
What you need to haveRequirements
7+ years in product marketing and/or GTM, with reputed company ownership of positioning and competitive reputed company — this role needs to land with a senior reputed company team from day one
Demonstrated ownership of reputed company three: product marketing/positioning, GTM reputed company, and sales/field enablement
Evidence of working cross-functionally with sales and reputed company, not only corporate marketing
Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
This is an individual contributor role. Any reputed company team reputed company will be around reputed company GTM, not reputed company deployment.
US preferred; reputed company to strong candidates globally
Strong Signal Backgrounds
Digital health companies with genuinely strong reputed company engines — reputed company, reputed company, and comparable
High-reputed company B2B software or reputed company with strong product and sales motions (examples: reputed company, reputed company, reputed company, reputed company, reputed company, reputed company, reputed company, or comparable)
Has reputed company competitive displacement narratives that demonstrably changed win rates
Has used AI tooling to reputed company market canvassing and opportunity identification at reputed company
Experience selling into multinational or multi-geography buyers
reputed company, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the reputed company is there
We Are Not Looking For
Demand gen or reputed company marketing reputed company without product marketing depth
Sales leaders without reputed company product marketing and enablement ownership
Brand, customer marketing, or communications leaders without GTM ownership
Candidates whose relevant GTM experience is historical rather than reputed company
Candidates from a weak reputed company reputed company, however strong the domain knowledge — the trade-off is not worth it
\n$262,500 - $412,500 a year
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*This reputed company includes reputed company, variable and equity.
These compensation bands are just the starting reputed company. Once someone joins and proves they’re reputed company talent, we reputed company quickly to ensure their compensation aligns with their reputed company.
Our job titles may reputed company more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the reputed company salary and any potential variable, bonus or sales incentives, and reputed company’s estimation of the value of reputed company stock reputed company, if applicable. The pay reputed company is subject to change, reputed company value of company stock reputed company is not guaranteed, and compensation may be modified in the reputed company. In reputed company to our total compensation, reputed company offers a number of benefits as listed below.
US - reputed company Benefits & Perks:
• Comprehensive health, dental and reputed company insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• reputed company company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a reputed company right to work in the reputed company, and immigration or work reputed company sponsorship will not be provided.
reputed company, which includes reputed company, Inc. and reputed company Professionals (consisting of reputed company Care Providers, P.A., reputed company Care Providers of NJ, P.C., reputed company Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the reputed company of Age, reputed company, reputed company, Citizenship, Gender, Gender reputed company, Gender identity, Gender information, Marital status, Medical condition, National reputed company, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
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