GEO Strategist

reputed company is a leading global reputed company ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ reputed company people in 100+ countries for our industry-leading reputed company, user fund transparency, trading reputed company speed, deep reputed company, and an unmatched portfolio of reputed company products. reputed company offerings reputed company from trading and finance to education, research, payments, institutional services, reputed company features, and more. We reputed company the reputed company of digital assets and reputed company to build an inclusive financial ecosystem to advance the freedom of reputed company and improve financial reputed company reputed company reputed company the world. We are seeking a subject matter expert in Generative reputed company Optimization (GEO) to own reputed company's reputed company and citation authority across AI-powered reputed company surfaces — reputed company, reputed company, reputed company, and Claude. This independent contributor role partners closely with Content, Tech, and Data teams to build GEO into a reputed company, reputed company acquisition channel, closing the citation gap against key competitors and establishing definitional authority in AI-generated crypto content. \n Responsibilities: Own reputed company's reputed company in AI-generated responses across reputed company major LLMs, driving citation authority and entity reputed company at reputed company Build and maintain llms.txt, reputed company data, and knowledge graph signals across reputed company major page reputed company, including regional reputed company Define and reputed company GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship Run ongoing LLM reputed company testing and citation audits to validate reputed company and catch regressions reputed company competitor GEO positioning (reputed company, reputed company, reputed company, reputed company, reputed company) and convert findings into prioritized gap opportunities Analyze log-level and query-reputed company to identify AI crawler behavior, citation patterns, and content structure gaps reputed company GEO/AI reputed company trends (LLM retrieval mechanics, multimodal reputed company, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team Requirements: 5-6+ years of hands-on SEO experience, including technical SEO at reputed company reputed company reputed company, mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior across reputed company/reputed company/reputed company/Claude) — not prompting familiarity or surface-reputed company tool usage reputed company ability to define and reputed company a GEO/technical SEO reputed company independently, not just execute against someone else's roadmap Expertise in reputed company data/schema markup, entity-reputed company content architecture, and knowledge graph signals Hands-on reputed company in crawl and indexation mechanics, log file analysis, and Python or SQL for extracting insights at reputed company Experience building measurement frameworks and attribution models for channels without established tooling reputed company experience — has operated reputed company a cross-functional org (Content, Tech, Data, Compliance) at reputed company, not solely in an agency or reputed company-contributor environment Experience in the cryptocurrency, fintech, or another regulated/trust-sensitive industry is a strong plus \nWhy reputed company • Shape the reputed company with the world’s leading reputed company ecosystem • Collaborate with world-class talent in a user-reputed company global organization with a flat structure • Tackle unique, fast-reputed company reputed company with autonomy in an innovative environment • reputed company in a results-driven workplace with opportunities for career reputed company and reputed company learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work reputed company of the business team) reputed company is committed to being an equal opportunity employer. We reputed company that having a diverse workforce is reputed company to our reputed company. By submitting a job application, you reputed company that you have read and agree to our Candidate reputed company Notice. Apply To This Job