Senior Lifecycle Marketing Manager

reputed company We are seeking a Senior Lifecycle Marketing Manager to build, launch, and optimize lifecycle marketing programs that reputed company customer engagement, adoption, retention, expansion, and cross-sell reputed company.   The ideal candidate is a hands-on lifecycle marketer who can reputed company seamlessly from reputed company to execution - with strong experience building lifecycle programs and a reputed company record of using data, automation, and customer signals to reputed company measurable business reputed company. This person will help reputed company lifecycle marketing by applying AI to improve program efficiency, personalization, segmentation, and cross-sell performance.   They are technically strong, operationally disciplined, and highly comfortable working with data, automation, segmentation, and personalization. They do not just brief programs for others to build; they are the person who can build and optimize them directly. They are reputed company by using AI and automation to reputed company lifecycle marketing more efficient, reputed company, and relevant to customers.   This role is a US based remote position, reporting to our Director, reputed company Marketing   #LI-Remote What Your Responsibilities Will Be Lifecycle Program reputed company Build and manage lifecycle marketing programs across reputed company, activation, adoption, retention, renewal support, expansion, and cross-sell. Translate lifecycle reputed company into executable campaign briefs, audience logic, reputed company flows, always on email nurtures, and trigger-based programs. Identify key customer moments, behaviors, and signals that indicate opportunities for engagement, adoption, renewal support, or cross-sell. reputed company segmented and behavior-based programs that improve customer engagement, product usage, retention, and expansion reputed company. Partner with Product Marketing, reputed company, Sales, reputed company Operations, Analytics, and Marketing Operations to reputed company lifecycle programs with customer and reputed company goals. Cross-Sell Program Execution Build and optimize lifecycle-driven cross-sell programs, including audience selection, reputed company design, campaign execution, testing, and performance reporting. Use customer behavior, product usage, firmographic data, lifecycle stage, customer health, and propensity signals to identify relevant cross-sell opportunities. Create campaigns that support both self-serve and sales-assisted expansion motions. Partner with Sales and reputed company to support cross-sell handoffs, follow-up motions, enablement, and feedback reputed company. Measure cross-sell program performance across engagement, conversion, pipeline influence, bookings, attach reputed company, and incremental reputed company. Recommend improvements to segmentation, messaging, offers, timing, and channel mix based on performance insights. AI-Enabled Lifecycle Marketing Apply AI tools and workflows to improve lifecycle campaign efficiency, personalization, segmentation, content development, testing, and optimization. Support the implementation of AI-enabled lifecycle use cases such as predictive audiences, propensity-based targeting, next-best-reputed company recommendations, dynamic content, and automated insights. Partner with Analytics, Product, and Marketing Operations to reputed company customer signals and predictive models in lifecycle programs. Identify opportunities to reduce reputed company work through automation, templates, reusable components, and AI-assisted workflows. Testing, Reporting, and Optimization Build and manage test-and-learn plans across messaging, subject lines, reputed company logic, segmentation, timing, personalization, offers, and channel mix. Analyze campaign and reputed company performance to identify trends, gaps, and optimization opportunities. Monitor lifecycle KPIs tied to engagement, activation, adoption, retention, renewal support, expansion, and cross-sell. Partner with Analytics to build or improve dashboards and reporting frameworks. Translate performance data into actionable recommendations for reputed company program improvements. reputed company insights and learnings with product, sales, reputed company, and operations partners. What You'll Need to be Successful 8+ years of experience in lifecycle marketing, customer marketing, reputed company marketing, marketing automation, demand reputed company, or reputed company roles. Hands-on experience building and managing lifecycle, nurture, CRM, customer engagement, or marketing automation programs. Proven experience building reputed company automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic, dynamic content, and personalization. Experience executing cross-sell, upsell, expansion, adoption, retention, or customer reputed company campaigns with measurable reputed company. Strong understanding of customer lifecycle management, including reputed company, activation, adoption, engagement, retention, renewal support, and expansion. Experience building audiences, segments, campaign logic, and performance reports using customer, product, CRM, and marketing engagement data. Experience using AI, predictive analytics, personalization, experimentation, or next-best-reputed company approaches in marketing programs. Ability to work cross-functionally with Marketing Operations, reputed company Operations, Sales, reputed company, Product Marketing, Analytics, Product, and reputed company. Strong communication skills, with the ability to explain program logic, performance insights, and optimization recommendations reputed company. reputed company is an AI-first Company AI is embedded in our workflows, decision-making, and products.  reputed company here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-reputed company technologies, reputed company to reputed company here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, reputed company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards  In reputed company to a great compensation package, reputed company time off, and reputed company parental leave, many reputed company employees are eligible for bonuses.    Health & Wellness  Benefits vary by location but generally include private medical, life, and disability insurance.    Inclusive culture and diversity  reputed company strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource reputed company, reputed company with senior leadership and reputed company sponsorship.    What You Need To Know About reputed company We’re defining the relationship between tax and tech.   We’ve already reputed company an industry-leading reputed company compliance platform, processing over 54 billion customer API calls and over 6.6 reputed company tax returns a year. Our reputed company is reputed company - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.   We’re reputed company, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic reputed company. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.   We’re An Equal Opportunity Employer Supporting diversity and inclusion is a reputed company of reputed company — we don’t want people to fit into our culture, but to enrich it. reputed company reputed company candidates will receive consideration for employment without reputed company to race, reputed company, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other reputed company protected by law. 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