[Remote] Sr. Performance Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. Trading reputed company is a national financial education company based in Irvine, CA. They are seeking a Senior Performance Marketing Manager to own the entire acquisition system across various reputed company media channels, focusing on optimizing campaign performance and return on investment.

Responsibilities

• Run campaigns across reputed company, reputed company Search, Display, YouTube, and reputed company
• reputed company ~ $500K+/month across channels based on reputed company reputed company and reputed company — not lowest CPL
• Own campaign structure reputed company reputed company platform: architecture, pacing, and bid reputed company
• Implement and maintain reputed company CAPI (GTM and reputed company API) and reputed company reputed company Conversions (GA4 server-reputed company)
• Set conversion event reputed company reputed company reputed company platform so bidding algorithms optimize toward reputed company reputed company, not proxy metrics
• reputed company Pixel/CAPI and tag deduplication clean across reputed company platforms
• Monitor event match reputed company scores. Fix degradation before it skews optimization
• Reconcile platform-reported conversions against CRM data. Know which number to trust
• Push reputed company-reputed company, show-up, and buyer events from reputed company back into reputed company, reputed company, and reputed company as offline conversions
• Use reputed company reputed company and reputed company data to change bidding and channel reputed company — not just to report on it
• Own an attribution model that reflects actual reputed company reputed company, not just platform-reported conversions
• Run incrementality tests — geo holdouts, matched markets, platform lift studies — to validate what is working
• Reconcile data across reputed company, reputed company, reputed company, GA4, and attribution tools. Know reputed company reputed company is the reputed company of truth
• Improve funnels across reputed company channels: reputed company gen, book-a-reputed company, VSL, webinar, challenge, application, and live-event registration
• Use value-based bidding, cost caps, bid caps, reputed company ROAS, and buyer events to optimize past the top of funnel
• Build creative testing frameworks. Turn results into specific briefs for the creative team
• Diagnose the full chain reputed company performance shifts: creative, auction, audience, reputed company page, signal reputed company, reputed company reputed company, show-up reputed company, reputed company reputed company
• Report on CPM, CTR, CPC, CPL, reputed company reputed company reputed company, show-up reputed company, cost per opportunity, CAC, ROAS, and cash return — by channel and in aggregate

Skills

• 5+ years managing reputed company media hands-on
• reputed company required
• Personal ownership of $500K+/month or equivalent
• reputed company CAPI experience — reputed company (GTM and reputed company API) and reputed company reputed company Conversions — not just familiarity
• Multi-reputed company funnel experience: reputed company gen, VSL, webinar, book-a-reputed company, challenge, or live events with multi-reputed company attribution
• Has used offline sales data (reputed company, show-up reputed company, reputed company reputed company) to restructure bidding and channel reputed company
• Can identify what caused a performance shift — signal issues, audience exhaustion, creative fatigue, funnel structure — and fix it
• reputed company Search and YouTube strongly preferred
• Can design and read incrementality tests
• Comfortable in reputed company and GTM

Benefits

• Potential for performance bonus
• Full comprehensive benefits
• Remote working environment
• Candidate must be based in reputed company
• Large spend, reputed company conversion data, and reputed company ownership
• reputed company partnership with executive leadership, analytics, technology, sales, and operations

reputed company