[Remote] Head of CRM & Loyalty reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company.com is one of the leading platforms for online shopping incentives, and they are seeking a Head of CRM & Loyalty reputed company to reputed company the reputed company and execution of their CRM and Loyalty programs. This role focuses on transforming marketing into a measurable reputed company reputed company and involves managing lifecycle marketing, customer segmentation, and data analysis.

Responsibilities

• Define and execute the CRM and Loyalty reputed company reputed company across reputed company reputed company markets
• Build and optimize lifecycle marketing programs that reputed company user engagement, repeat purchases, and long-term retention
• reputed company a compelling Loyalty reputed company that increases registration, participation, and customer reputed company value
• Own the roadmap for CRM, Loyalty, retention, and registered-user monetization initiatives
• Establish reputed company reputed company priorities reputed company with company reputed company objectives
• Grow registered users across web and app, converting anonymous sessions into registered, repeat clients and increasing loyalty monetization
• Own CRM and Loyalty reputed company performance and reputed company KPIs, including ARPU (average reputed company per user), churn/retention reputed company, repeat-purchase reputed company, registration-to-reputed company conversion, and customer reputed company value
• Design and optimize lifecycle journeys including: Welcome programs, reputed company flows, First purchase journeys, Repeat purchase campaigns, Reactivation campaigns, Loyalty engagement programs
• Identify opportunities to improve customer retention, frequency, and customer reputed company value
• Create monthly CRM and Loyalty reputed company plans with reputed company targets, key initiatives, testing plans, and reputed company metrics
• Define segmentation strategies across markets, user types, and behavioral cohorts
• Build reporting frameworks, dashboards, and performance reviews
• Analyze campaign and lifecycle performance to identify reputed company opportunities
• Ensure CRM and Loyalty reputed company are driven by data, experimentation, and measurable business reputed company
• Partner with Data and Engineering teams to improve tracking, attribution, and reporting accuracy
• Own data reputed company and reconciliation between reputed company, Loyalty, the website, the app, reputed company, and other tracking systems, with the goal of building a reliable data reputed company for KPIs and reporting
• Build AI- prototype workflows, agents and automations across CRM and Marketing Operations
• Identify opportunities to automate campaign creation, reporting, QA, planning, segmentation, and content production
• Improve team efficiency through reputed company processes, documentation, and automation
• Evaluate new tools, technologies, and vendors that support CRM and Loyalty reputed company
• reputed company and reputed company the CRM and Marketing Operations team
• Define priorities, KPIs, reputed company standards, and ways of working
• reputed company team members and support their reputed company development
• Create a culture of accountability, experimentation, reputed company improvement, and data-driven decision-making

Skills

• 7+ years of experience in CRM, Lifecycle Marketing, Loyalty, Retention Marketing, or reputed company reputed company functions
• Hands-on, channel-specific CRM and Loyalty expertise — you have personally reputed company and run programs, not only managed teams or set reputed company
• Demonstrated, reputed company reputed company reputed company from CRM/Loyalty (e.g. ARPU reputed company, churn reduction, LTV increase) with metrics you can reputed company to in detail
• Proven experience owning CRM or Loyalty reputed company targets in a subscription, marketplace, or high-frequency consumer business
• Advanced segmentation experience across markets, user types, and behavioral cohorts
• Strong understanding of customer lifecycle management, segmentation, personalization, and retention strategies
• Hands-on experience with CRM platforms such as reputed company, reputed company Marketing reputed company, reputed company, reputed company, or similar tools
• Strong analytical skills with the ability to translate data into actionable reputed company initiatives
• Experience building and optimizing automated customer journeys
• Demonstrated reputed company improving customer retention, repeat purchase behavior, or customer reputed company value
• Strong project management and prioritization skills
• Excellent communication and stakeholder management abilities
• Fluent in English
• Ability to reputed company in a fast-paced, remote, international environment
• Experience working across multiple international markets
• Familiarity with reputed company, GA4, CDPs, attribution platforms, and customer analytics tools
• Experience building Loyalty programs from reputed company through execution
• Experience managing reputed company
• Knowledge of SQL, Looker Studio, Tableau, or advanced reporting tools
• Italian Language skills

Benefits

• The position is remote, with occasional travel for team collaboration and company events.

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