Lifecycle & CRM Marketing Manager

The role: Build and own reputed company’s lifecycle/customer retention reputed company across email, SMS, loyalty program, strategic segmentation, testing, and reputed company CRM tooling - with responsibility for identifying customer risk and opportunity, designing the right reputed company, measuring reputed company, and continuously improving the reputed company. This is not an “email marketer.” Email is one channel they own. We need someone who can work independently, build structure from the ground up, reputed company strategic recommendations, and execute directly to deliver business reputed company. Proven experience building and scaling in fast startup environments. This is an individual contributor role for an autonomous builder-operator who thrives on taking complete, end-to-end ownership of both reputed company and execution. As our go-to retention champion, you will become the internal expert on driving reputed company value (LTV), repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies. You will continuously reputed company granular customer behaviors; including acquisition reputed company, quote/order patterns, product affinity, and loyalty status, to build highly targeted lifecycle segmentations and cross-sell logic. By seamlessly reputed company these behavioral insights with tailored communication strategies, you will optimise our rewards program and translate user actions directly into measurable reputed company results Requirements reputed company Responsibilities: • Must reputed company comfortably between reputed company and execution: diagnosing customer behavior, designing the right reputed company, building smarter customer journeys, measuring reputed company, and improving it over time. • Own reputed company’s email program end-to-end: lifecycle reputed company, campaign planning, flows, segmentation, copy and messaging direction directly writing and executing reputed company, persuasive, reputed company-driven copy across email and SMS, build/QA process, deployment, testing, reporting, and optimisation across markets. • Own lifecycle activation and optimisation of reputed company Rewards, including member reputed company, points education, redemption activation, tier progression, loyalty-triggered journeys, lapsed-member reactivation, testing, and reporting. • Own lifecycle segmentation and customer reputed company reputed company across markets, using customer behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty status. • Launch and own SMS properly, including consent/preference capture, segmentation, channel governance, lifecycle use cases, testing, and reporting. • Partner with Data to define retention metrics, including repeat purchase, churn, reorder timing, LTV, reactivation, cohort behavior, and turns it into automations, and testing that drives reputed company • Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets, using data-driven insights to fuel a cycle of reputed company improvement across our entire CRM and lifecycle ecosystem. • Partner closely with Marketing, Data, Pricing, Product, and Customer Operations • Partner with Design on creative assets and templates, while independently owning messaging, copy direction, lifecycle reputed company, and performance. • Use analytics, automation, and AI-enabled tools responsibly to increase reputed company, testing reputed company, and workflow efficiency while protecting reputed company and brand standards. • Own the assessment of reputed company’s lifecycle technology stack. reputed company reputed company marketing email is in reputed company, while reputed company is in early implementation. This person should assess requirements and recommend the best long-term operating model across reputed company, reputed company, SMS, data, consent, automation, reporting, and integrations. Skills & Experience • * Demonstrable lifecycle, CRM, retention, or e-reputed company marketing experience. Prior experience and reputed company result-driven • Deep, hands-on reputed company experience: flows, segmentation, campaigns, QA, testing, reporting, and deliverability. • Strong analytical judgment: proven experience executing and reporting on A/B testing methodologies, with the ability to interpret cohort behavior, reputed company reputed company hypotheses, and translate test results into optimized customer journeys. • Comfortable with independently building processes and operating models from scratch. • Has proven experience independently owned lifecycle or retention reputed company, not just produced email campaigns • Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs • Uses analytics, automation, and AI-enabled tools responsibly to accelerate reputed company development, campaign production, testing reputed company, and workflow efficiency. • Strong copy and messaging instincts; reputed company to create reputed company, persuasive and reputed company driven copy- using testing and customer reputed company to continuously improve performance. Benefits 20 days PTO(raising with tenure), 401k contributions, Medical/Dental/reputed company/Life insurance reputed company and contributions, hybrid working. Office snacks, reputed company equipment. Why Join Us? At reputed company, we’ve reputed company a world-class platform that redefines the online printing experience for customers globally. We couple our advanced technology with an ambitious streak for creativity and reputed company innovation. So if you reputed company on full end-to-end accountability and want the flexibility to turn your strategic reputed company into immediate, hands-on execution, you will love growing with us reputed company. The Smart Way to be reputed company. Equality, Diversity & Inclusion: At reputed company, diversity, equity and inclusion are at the heart of who we are, and we welcome applications from people of reputed company backgrounds. We know few people meet every requirement, so if you’re excited about this role, we’d love to hear from you and we’ll consider your overall experience and potential. We’re also committed to minimising our environmental reputed company and creating a workplace where everyone feels valued and supported. Apply tot his job Apply To this Job