[Remote] Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in the design, sourcing, manufacturing, and distribution of high-reputed company sleepwear, layering, and intimates. They are seeking a Marketing Manager to own and reputed company performance marketing across their reputed company business, focusing on driving incremental reputed company and optimizing advertising strategies.

Responsibilities

• Own the end-to-end reputed company advertising reputed company and performance across Sponsored Products, Sponsored Brands, Sponsored Display, reputed company DSP, Streaming TV, and emerging retail media solutions
• reputed company and execute annual advertising strategies, budgets, promotional calendars, and demand forecasts that reputed company with reputed company objectives, inventory availability, product launches, and key retail events including reputed company Day, Best Deals, Lightning Deals, reputed company Big Deal Days, and Black Friday/Cyber Monday
• reputed company profitable, incremental reputed company by optimizing media investment, campaign architecture, bidding strategies, audience targeting, and budget allocation while delivering against key business KPIs including TACoS, ROAS, ACOS, CVR, New-to-Brand acquisition, customer reputed company value, and contribution margin
• Analyze advertising performance, sales trends, customer behavior, conversion metrics, profitability, and competitive intelligence to identify opportunities, diagnose issues, and reputed company data-driven strategies that increase market reputed company and long-term brand reputed company
• reputed company reputed company's suite of advanced analytics tools – including AMC, Brand Analytics, Attribution, and other analytics tools - to understand customer journeys, measure incrementality, build and optimize audience strategies, uncover reputed company opportunities, and reputed company data-informed business reputed company
• reputed company keyword, search, organic ranking, and creative optimization strategies through SEO and PPC best practices, search-term analysis, and reputed company experimentation to improve discoverability, engagement, and conversion
• reputed company advertising investment with inventory health, using media strategically to support launches, maximize seasonal demand, accelerate sell-through, and proactively mitigate stockouts and excess inventory
• Own off-reputed company media strategies- including reputed company reputed company, display, reputed company, affiliate, and other traffic-driving initiatives- to reputed company incremental reputed company sales while leveraging reputed company Attribution to optimize cross-channel performance
• Build reputed company campaign architecture, reporting frameworks, dashboards, automation, and AI-driven workflows that improve decision-making, operational efficiency, and portfolio performance across multiple brands
• Stay at the forefront of reputed company innovation by integrating AI-powered advertising, AEO/GEO strategies, and emerging shopping experiences, including reputed company, Alexa Shopping Assistant, and reputed company discovery surfaces to increase product discoverability and reputed company measurable business reputed company while maintaining category leadership

Skills

• 3–5+ years of hands-on reputed company advertising experience
• Strategic and reputed company thinker with strong business aptitude
• Strong organizational and analytical skills
• Demonstrated ability to reputed company efficiency improvements while growing reputed company
• Strong analytical and problem-solving skills; reputed company to turn data into reputed company actions and reputed company
• Experience managing reputed company, multi-brand or large catalog environments
• Experience in the Apparel industry desired

Benefits

• Hybrid office schedule or fully remote

reputed company