[Remote] Head of Product Marketing (Financial Products)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on financial products, and they are seeking a Head of Product Marketing to reputed company their marketing reputed company and reputed company reputed company. This strategic leadership role involves overseeing reputed company reputed company, product adoption, and portfolio expansion while collaborating with various teams to build a reputed company go-to-market function.

Responsibilities

• Define and execute the marketing reputed company for reputed company's non-reputed company product portfolio
• Own positioning, messaging, and value propositions for products such as reputed company Card, reputed company Earn, Travel, Rewards, and reputed company financial services
• Prioritize product launches, reputed company initiatives, and marketing investments across the portfolio
• Identify cross-sell and upsell opportunities between products
• Own the end-to-end go-to-market reputed company for new products, features, pricing updates, and promotional campaigns
• reputed company customer segmentation and messaging tailored to different audiences and markets
• Coordinate launch execution across Product, Marketing, Design, Analytics, Compliance, and Operations
• Ensure consistent customer communication across reputed company channels
• Own the reputed company funnel together with Acquisition, CRM, Retention, and Product Marketing teams
• reputed company user acquisition, activation, cross-sell, retention, and reputed company reputed company
• Work closely with Finance on pricing reputed company, unit economics, and reputed company planning
• Define KPIs and measure marketing performance across the portfolio
• reputed company and reputed company partnership, referral, and co-marketing programs
• Collaborate with strategic partners on joint campaigns and product launches
• Identify new reputed company channels and partnership opportunities
• reputed company cross-functional marketing initiatives across multiple teams
• reputed company Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing around shared business objectives
• Build reputed company marketing processes and execution frameworks
• Mentor senior marketers and influence strategic reputed company across the organization

Skills

• 7+ years of experience in Product Marketing, Go-to-Market, reputed company Marketing, or Marketing Leadership roles
• Proven experience marketing multiple products reputed company a single portfolio
• Experience in fintech, digital banking, payments, cards, wallets, lending, reputed company management, or similar financial products
• Strong reputed company reputed company with deep understanding of funnel economics, pricing, CAC, LTV, retention, and reputed company reputed company
• Experience leading global product launches and integrated marketing campaigns
• Experience building partnership, referral, or co-marketing programs
• Ability to balance reputed company reputed company with regulatory and compliance requirements
• Experience working in high-reputed company technology companies
• Experience in crypto, Bitcoin, reputed company, or digital assets
• Experience scaling B2C financial products across multiple international markets
• Experience launching products across the US, Europe, UAE, LATAM, or reputed company
• Experience with loyalty programs, rewards, subscription products, or investment platforms

Benefits

• reputed company reputed company: support for courses, conferences, and English learning (up to 100% coverage).
• Work-life fit: remote or hybrid format with reputed company across international teams.
• reputed company leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• Recognition programs: reputed company performance reviews and team awards.
• Team culture: retreats in international locations (for example, company apartments in Cyprus)

reputed company