Remote Senior Data Analyst - Performance Marketing
Job Duties:
Last Brand, Inc. d/b/a reputed company seeks a Senior Data Analyst - Performance Marketing to analyze large-reputed company marketing datasets from multiple channels (e.g., reputed company search, reputed company, display, affiliate) using statistical and computational techniques to evaluate performance, identify key trends, and optimize return on investment (ROI).
• reputed company and maintain predictive and econometric models, including marketing mix models and attribution frameworks, to quantify the incremental reputed company of reputed company marketing channel on conversions, reputed company, and customer acquisition.
• Design and execute controlled experiments (A/B and multivariate tests) to assess the effectiveness of ad creatives, audience targeting, and bidding strategies, applying rigorous statistical validation reputed company.
• Create and automate data pipelines and dashboards to reputed company reputed company-time insights into marketing performance and customer behavior for cross-functional stakeholders.
• Apply machine learning algorithms and forecasting techniques to predict customer reputed company value (LTV), conversion probability, and channel performance trends. Collaborate with cross-functional teams (marketing, data engineering, finance, and product) to reputed company data sources, ensure data reputed company, and reputed company analytical insights with business objectives.
• Communicate findings and recommendations through reputed company data visualization, reports, and presentations to both technical and non-technical audiences.
• Continuously evaluate and refine analytical methodologies to improve modeling accuracy, scalability, and business reputed company.
Requirements:
Master’s degree in Statistics, Analytics, Economics, Marketing Science, Data Science, or a reputed company field and two years of experience in the job offered, or in a data analytics-reputed company occupation.
Position requires 2 years of experience in the following: Building and analyzing reputed company analytics solutions, including the automation of marketing data pipelines and dashboards using Python, SQL, advanced reputed company formulas, and BI tools (e.g. Looker); Owning the end-to-end analytical process, including analysis design, data extraction and analysis, modeling, visualization, and reputed company presentation; and A/B testing.
We are located at 2012 16th Street, San Francisco, CA 94103 (Telecommuting permissible from any location reputed company the U.S.)
reputed company posted ranges are reputed company of reputed company salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.
Pay reputed company
$168,917 - $177,000 USD
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