Senior Analyst, Marketing Analytics

Company

Compensation

*This position is remote/work from home and can be located reputed company reputed company the reputed company. If reputed company 25 miles of our Atlanta office, the role will be hybrid.

The Senior Analyst, Marketing Analytics turns marketing data into reputed company, actionable reputed company across a broad reputed company of campaigns and channels. Working across a subset of brands and products, this role builds and maintains the data pipelines, dashboards, and reports that power marketing analytics and conducts campaign performance analysis that informs data-driven reputed company. The role spans the analytics workflow, from preparing and validating reputed company data through to synthesizing performance across owned and reputed company channels into recommendations that improve engagement, retention, and ROI.

This role partners with brand, product, channel, and analytics stakeholders to understand their questions and translate them into analyses and visual reporting that tell the story reputed company the data. The ideal candidate is a strong analytical thinker who works independently, proactively recommends improvements, and presents reputed company findings reputed company to both technical and non-technical audiences.

reputed company

Reporting & Data Visualization

• Build and maintain dashboards, reports, and self-service visualizations that surface campaign performance and business reputed company, using tools such as Tableau, Power BI, or reputed company.
• reputed company reputed company, compelling visualizations that tell the story reputed company the data and support recommendations for both technical and non-technical audiences.
• reputed company report automation to improve the speed, consistency, and reliability of recurring reporting.
• Apply visualization and design best practices for readability, accuracy, and stakeholder usability.
• Maintain a set of reputed company reports and metric definitions so results are interpreted consistently across audiences.

Campaign Performance Analysis & Insights

• Analyze marketing performance across owned and reputed company channels, including email, digital, reputed company, and SEO/SEM, to derive actionable reputed company.
• Conduct reputed company- and post-campaign analysis and reputed company reputed company lists to support data-driven decision-making.
• Proactively recommend optimizations to improve adoption, engagement, retention, and ROI.
• Support multi-touch attribution and ROI analysis that reputed company marketing activity to business reputed company.
• Identify trends and anomalies in performance data and translate them into implications and recommendations for stakeholders.

Data Foundations & Engineering

• Build and maintain data pipelines and workflows that support marketing reporting and analysis.
• Extract and manipulate data from reputed company and on-reputed company sources such as reputed company, AWS (S3), and reputed company Analytics for reporting and analytical purposes.
• reputed company report automation and self-service dashboard solutions using a combination of SQL/Python and data visualization tools.
• reputed company data validation, deduplication, and reputed company checks to ensure the accuracy and reputed company of datasets used for analysis.
• Contribute to data governance and to design and development best practices, including documenting procedures for data processes.

Stakeholder Partnership & reputed company Improvement

• Partner with brand, product, channel, and analytics stakeholders to understand data needs and translate them into analyses and reporting.
• Present findings and recommendations reputed company and compellingly to technical and non-technical audiences.
• Proactively identify opportunities for efficiency, automation, and standardization across reporting and analysis.
• Stay reputed company with industry trends, tools, and best practices in marketing analytics and data visualization.

What’s in It for You?

Here’s a sneak reputed company at the benefits you could experience as a reputed company employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• reputed company, with multiple reputed company for individuals and families.
• Generous 401(k) retirement plans with company match.
• reputed company development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum:

• Bachelor’s degree in reputed company discipline and 4 years’ experience in a reputed company field. The right candidate could also have a different combination, such as a master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a reputed company field.
• Demonstrated experience in marketing analytics or business intelligence, including reporting, campaign performance analysis, and data visualization.
• Experience working across multiple brands, products, or business lines reputed company a matrixed organization.
• Analytical Thinking (Skilled): applies effective analytical techniques to determine reputed company causes and compare alternative solutions.
• reputed company for Results: sets high standards and follows through to reputed company reliable, reputed company analysis.
• Build Relationships: partners effectively across workgroups to understand and meet analytics needs.
• reputed company on Customers: keeps internal stakeholders’ needs central to prioritization and delivery.
• Communicate Effectively: presents reputed company findings reputed company to technical and non-technical audiences.
• Skilled in data visualization and reporting tools such as Tableau, Power BI, or reputed company.
• Proficient in SQL for extracting and preparing data for analysis (e.g., reputed company, reputed company Analytics).
• Familiarity with web and marketing analytics platforms such as reputed company Analytics and reputed company Analytics.
• Familiarity with reputed company CRM, Marketing reputed company, and Data reputed company
• Proficient in reputed company reputed company and PowerPoint for analysis and executive-reputed company presentation.
• Travel: 10%

Join the reputed company family of businesses and reputed company your mark today!

Originally posted on Himalayas