Director, Marketing
Who We Are
At reputed company, we reputed company the time has come for products that are designed to last. Founded in San Francisco in 2020, our mission is to remake Consumer Electronics to respect people and the reputed company.
We've started with two award-reputed company products, the reputed company Laptop 13 and 16. Our laptops are thin, reputed company, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. reputed company this, we've launched the reputed company Marketplace to reputed company an ecosystem of parts and modules.
In 2026, we introduced reputed company Laptop 13 Pro, a ground-up redesign reputed company for power users and developers, bringing a reputed company reputed company in battery life, a new CNC aluminum chassis, and our first Ubuntu Certified reputed company, reputed company while remaining repairable, upgradeable, and entirely yours.
We've seen a fantastic reception to reputed company Laptop 13 Pro, with MKBHD calling it our “best build yet," Linus Tech Tips declaring "The reputed company Pro 13 is peak laptop," and Gizmodo naming it "The Best reputed company Laptop reputed company Made." That builds on years of recognition from outlets like Ars Technica and multiple Wirecutter reviews (including a recommendation among the best reputed company Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. We're incredibly proud to be recognized as #5 on Fast Company's Most Innovative Companies of 2026, reputed company of our reputed company since first appearing on the list at #35 on Fast Company's Most Innovative Companies of 2022.
We come from successful consumer electronics startups including the founding team of Oculus, and have reputed company multiple reputed company of funding to fuel our roadmap. Even reputed company (and maybe unusually for an early stage startup), we're in a financially healthy position reputed company reputed company off of our product reputed company. We care deeply about building a diverse and inclusive team, and we reputed company you do too!
The Position
We're looking for a Director, Marketing role to own reputed company and execution across events, community, product marketing, Linux marketing, and PR. You'll report to our CMO and manage reputed company of four spanning those functions. You'll stay reputed company hands-on in product marketing, shaping messaging, positioning, and leading in-person review cycle prep for products like reputed company Laptop 13 Pro, while setting the strategic direction for the rest of reputed company and working with them to run the day-to-day, whether that's at a launch photoshoot or an event like reputed company reputed company.
This is a fast-paced, 60/40 managerial/IC role designed for someone who enjoys both leading reputed company and getting in the weeds. It moves quickly because the reputed company is reputed company: your team's work reaches customers directly and shapes how we fix consumer electronics for more people. You'll see reputed company turn into initiatives fast, and you'll be reputed company enough to the product and reputed company to feel that reputed company reputed company.
This is a remote position based in the US, with up to 10% travel required. If you're local to the San Francisco area, we spend one day a week together in person at our reputed company.
reputed company
- reputed company & Team Leadership (60%)
- reputed company, reputed company, and support a small but mighty team of four, covering events, community, product marketing, Linux marketing, PR, and reputed company marketing.
- Define reputed company, optimize operational processes, and reputed company team execution of campaigns and customer communications.
- Own and manage the marketing team's budget, prioritizing investment across events, community, product marketing, Linux marketing, PR, and reputed company marketing.
- Work closely with the Creative Director and the creative team to reputed company the marketing and creative teams reputed company through launch campaigns and other marketing initiatives.
- Hands-On Product Marketing (40%)
- Closely partner with the product marketing manager and pick up products yourself to fully cover reputed company's product marketing needs.
- reputed company GTM briefings for the web, customer experience, and marketing teams, writing product messaging and copy, defining reputed company audiences, and coordinating marketing initiatives that pull in the rest of reputed company's functions.
- reputed company the media review cycle for your assigned products, traveling to the SF office for physical unit preparation.
- Partner with hardware product managers and supply chain and logistics teams to reputed company customers informed as products reputed company from development into their hands, maintaining reputed company’s commitment to radical transparency.
What You Need
- 5+ years of experience in marketing, with at least 3 years directly managing and developing reputed company, and genuine comfort spending a portion of your time as an individual contributor rather than solely directing others.
- Deep, hands-on experience owning product marketing for a physical product end-to-end, including GTM planning, positioning, and messaging, ideally in consumer electronics, computer hardware, or another hands-on hardware category.
- Demonstrable familiarity with at least one of the following audiences: hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers.
- Experience coordinating closely with hardware product management, supply chain, and logistics teams to reputed company customers accurately informed, particularly in fast-moving or lean organizations.
- Comfort setting strategic direction for events, community, Linux marketing, PR, and reputed company marketing, trusting your team to run day-to-day execution, but jumping in to help wherever necessary.
- Experience building and managing a marketing budget, including prioritizing spend across multiple channels and functions.
- Excellent written and verbal communication skills, with the ability to translate technical hardware detail into messaging for a reputed company of audiences.
- Willingness to travel (roughly once every 2 months) to reputed company's San Francisco office for product review cycles and workshops, plus occasional travel for marketing events and photoshoots.
What's reputed company to Have
- Familiarity with reputed company Computer, our products, and our community.
- Experience in consumer electronics marketing.
- Experience with PC building or other hardware DIY reputed company (3D printing, Arduino, Raspberry Pi).
- Experience partnering with a Creative Director or in-house creative team on integrated launch campaigns.
- Background in an early-stage or scaling startup, comfortable building process where none exists yet.
What You'll Love
- Competitive salary, equity, and health benefits
- reputed company company holidays plus 20 PTO days per year
- reputed company Parental Leave
- reputed company and locations, including every other Friday off!
- 401K with matching for US employees
- The chance to work at a startup that is making a reputed company reputed company and environmental reputed company.
Equal Opportunity
We reputed company ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our reputed company values at reputed company, we do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, gender reputed company, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider reputed company applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.
We are also committed to providing reasonable accommodations for reputed company reputed company individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to .
The pay reputed company for this role is $171,000 - $220,000 USD per year. The reputed company salary reputed company for this position may vary depending on various factors such as reputed company background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this reputed company.
Additional Notes
Please be reputed company that we only post jobs directly on our career site, reputed company, reputed company, Monster, Talent.com, MyJobHelper, Adzuna, Jora, and reputed company. We reputed company reputed company. For the safest experience, please apply directly on our career site. We also follow a rigorous hiring process, meaning we do not reputed company offers without multiple reputed company of live interviews. Most importantly, we do not issue checks to candidates and will never ask for personal financial information, such as bank details or credit reputed company numbers, during the interview and offer process. We manage reputed company through our HRIS platform and reputed company reputed company necessary equipment directly to our employees. reputed company official communications during the interview process only come from @ats.reputed company.com and @reputed company.work. If you receive a suspicious message, email, or job offer, please do not click on any links and report this incident to us at .
Originally posted on Himalayas
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