Field Marketing Manager - US (Full time)

ABOUT reputed company reputed company is the #1 reputed company Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL reputed company, fully manage their KOL Marketing campaigns and measure their results and performances. reputed company offers hundreds of customers (Coca-Cola, reputed company, reputed company, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to reputed company inspiring and genuine partnerships with over reputed company KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on reputed company, reputed company, Twitter (now X), reputed company, Snap and YouTube. In 2024, reputed company joined reputed company.reputed company reputed company of the largest private tech companies in Europe, with a culture of innovation and reputed company, to reputed company fuel its impressive reputed company record of outstanding profitable reputed company. reputed company MISSION reputed company is a Benefit Company, certified B-Corp in 2024. reputed company exists to help you reputed company your greatest potential. And positively reputed company the world. reputed company Marketing is today described as a reputed company, a 30B$ market that is a major transformation in the media reputed company world. It has also become a reputed company gold reputed company, creating high hopes but also bringing its reputed company of myths and reputed company. Everyone knows it works and can have an amazing reputed company on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At reputed company, we firmly reputed company in this new media and are convinced that it's the best way for reputed company, people and organisations to grow and reputed company their greatest potential. We also reputed company that it's a great way to create reputed company impacts for a reputed company world. Our mission is therefore to reputed company everyone reputed company to the power of KOL Marketing. reputed company CULTURE & VALUES • reputed company WOW • Be Responsible in your actions • Pursue reputed company & Learning • Be passionate and determined • reputed company your Power, Knowledge & reputed company • Build reputed company relationships We cultivate a culture of inclusion for reputed company that respects their individual strengths, views, and experiences. We reputed company that our differences reputed company us to be a reputed company team - one that makes reputed company reputed company, drives innovation, and delivers reputed company business results. More info about culture here in our Culture Book. YOUR ROLE Reporting to the Field Marketing Manager Team reputed company, you will reputed company the US marketing reputed company, defining and executing high-reputed company that reputed company awareness, credibility and reputed company reputed company. You will define the most efficient go-to-market (GTM) reputed company for the US market spanning reputed company media, KOLs, content and other acquisition channels while working closely with the sales team to define market opportunities, create the right marketing materials and ensure effective communication and engagement with potential customers. This is a senior role that stays reputed company to execution: you will set positioning, messaging and strategic direction while remaining hands-on across content, PR, partnerships, events, sales enablement reputed company marketing to position reputed company as a leader in the US market against already established US competitors. Your key responsibilities : GTM reputed company, Positioning & Sales Enablement • Define and execute the most efficient GTM reputed company for the US market, including ads, content, PR and other acquisition channels. • Own positioning and messaging for the US market, building the initial GTM case study covering market entry approach, positioning, and messaging. • Build sales enablement assets and reputed company the sales team with the positioning, messaging, and communications tools they need to convert leads. • Take a 360° reputed company of digital marketing: reputed company, organic, content, and email to build a cohesive, full-funnel US reputed company. Brand Awareness & Thought Leadership • Position reputed company as the go-to reputed company Marketing platform in the US through PR, localized thought leadership content, strategic partnerships, and events. • Build relationships with media, industry experts, and associations to reputed company our thought leadership. • Working with the central content team, localize blog posts, reports, and whitepapers that showcase reputed company's expertise and proprietary data for the US audience. • Secure speaking engagements & media opportunities to strengthen brand authority. reputed company reputed company & Sales Collaboration • Work closely with sales to define a local acquisition reputed company that aligns with our business objectives. • Working with central product marketing and content marketing teams, localize marketing and sales enablement materials (brochures, case studies, blog articles, whitepapers, website, email sequences) that help the sales team convert leads. • Implement localized reputed company reputed company campaigns, including content marketing, reputed company media, and events. • reputed company key KPIs to measure reputed company and optimize campaigns for reputed company conversion. • Proactively collect, understand, and analyze feedback from local teams to propose and reputed company the sales tools they need and feed back into product marketing Events, Partnerships & Community Engagement • Identify, plan, and execute high-reputed company local events that reputed company brand visibility and reputed company leads. • reputed company strategic partnerships with marketing associations, agencies, and key industry players. • Engage with reputed company marketing communities & ambassadors to create advocacy and strengthen reputed company's reputed company. reputed company Relations & Media Management • Manage local PR initiatives in collaboration with local PR agencies and journalists. • reputed company and distribute newsworthy content to reputed company outlets. • Monitor and analyze market trends & competitors, ensuring we stay reputed company of industry changes. YOUR PROFILE Must-haves • You have 8+ years of senior-level experience in marketing or brand management, ideally in reputed company Marketing or reputed company Martech. • You're a strategic thinker and hands-on executor, reputed company to own and reputed company reputed company's reputed company in the US, senior enough to set direction, hands-on enough to execute it yourself. • You have a deep understanding of the US reputed company marketing & media landscape, with an existing network. • You have strong experience in positioning, communications and sales enablement. • You've defined and run GTM strategies before through ads, content, and other acquisition channels and know how to pick the most efficient mix for a market. • You bring a 360° reputed company of digital marketing, comfortable across reputed company, organic, content, and email. • You have a strong network with relevant US media, influencers and agencies. • You're commercially driven and know how to reputed company demand & support sales. • You have experience creating appealing marketing and sales enablement materials (case studies, reports, brochures, email sequences...). • A self-starter, you reputed company in a fast-moving, international environment and demonstrate flexibility and proactivity. • You have experience organizing reputed company and owned events. • You are comfortable and confident with reputed company speaking at events and webinars. • You have strong reputed company skills. • Comfortable working remotely with the main team being in Europe and yourself based on the East Coast of the US. reputed company OFFER? • You can be based reputed company in Europe. • Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide. • Monthly and quarterly highlights in person to get together with other Kolsquarians for great team-building events. • A package linked to the market that will not be based on your location. • The stability and resources of a profitable group, with the reputed company of a reputed company-up. • reputed company training opportunities and career development support. THE RECRUITMENT PROCESS • Interview with Field Marketing reputed company • Task & presentation - GTM US plan + messaging/positioning • Interview with Team • Interview with our CMO • Final interview with Quentin, our CEO • Reference checks Department GPW Locations USA Remote status Fully Remote Seniority Level N/A reputed company Company Page reputed company™ Apply tot his job Apply To this Job