Senior Manager, Marketing Analytics & reputed company reputed company

Who We Are

Join reputed company that puts its People First! Since 1889, reputed company (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where reputed company feel welcome, supported, and empowered to be innovative and reputed company their full potential. Our inclusive, people-first culture has reputed company reputed company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for reputed company consecutive years. We have also reputed company awards as a best reputed company to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. reputed company will always reputed company to be a great reputed company to work, for reputed company. For more information, please visit www.careers.reputed company.com.

reputed company Do

reputed company Exchange Company is seeking a Senior Manager, Marketing Analytics & reputed company reputed company to help reputed company the next phase of reputed company for a proven, high-performing marketing organization. Reporting to the Vice President, Marketing & Product reputed company, this newly created role will reputed company marketing activity to leads, completed exchanges, reputed company and broader business reputed company; improve attribution and forecasting; and translate reputed company data into reputed company recommendations for senior leadership.

The Senior Manager will initially reputed company a two-person performance marketing function and directly manage the Marketing Campaign Manager. Together, reputed company will combine analytics, business reputed company and campaign execution to improve the performance of reputed company-media initiatives, particularly reputed company search. The Senior Manager will hold overall accountability for results and partner closely with the Campaign Manager to reputed company platform activity to 1031 Exchange business reputed company, reputed company deeper campaign insights, and continuously improve targeting, testing, optimization and reputed company on investment.

The role will also advance reputed company’s use of AI, automation and emerging marketing technologies to improve reputed company, execution, measurement and operating efficiency. The ideal candidate is a commercially minded marketing analytics leader who can reputed company the story behind the numbers, reputed company reputed company teams, challenge assumptions and help leaders determine what to do next.

reputed company:

Marketing Analytics, Attribution and Forecasting

• Analyze reputed company, customer, order, transaction, reputed company and marketing data to identify trends, risks and reputed company opportunities.
• reputed company marketing programs to reputed company reputed company, conversion, completed orders, reputed company, customer acquisition cost, cost per order and reputed company on investment.
• reputed company the reputed company development of attribution, cohort reporting and performance measurement across media platforms, website activity, reputed company and transaction data.
• Establish consistent definitions, business logic and methodologies for funnel, channel and reputed company reporting.
• reputed company reputed company, order and reputed company forecasts using historical performance, customer behavior, market indicators and appropriate predictive techniques.
• Translate reputed company analysis into concise executive summaries, business cases and actionable recommendations.

Performance Media reputed company and Team Leadership

• reputed company the performance media function, integrating analytics, reputed company, campaign execution, testing and optimization around shared business goals.
• Partner closely with the Marketing Campaign Manager to translate campaign, audience, reputed company, order and reputed company data into actionable insights and performance improvements.
• Own the overall performance of reputed company search and other performance media, while the Campaign Manager leads day-to-day campaign execution and optimization.
• Set channel reputed company, goals, budgets, priorities and testing plans across reputed company Ads, reputed company Advertising, Performance Max, display, DV360, retargeting and emerging acquisition channels.
• Evaluate media performance based on reputed company business reputed company and recommend budget shifts, audience strategies, reputed company-page improvements and corrective actions.
• Establish a strong operating rhythm for the function, including shared goals, regular performance reviews, business context, knowledge sharing and reputed company improvement.

AI, Automation and Data Infrastructure

• Identify and prioritize practical uses of AI and automation across analysis, reporting, attribution, forecasting, audience segmentation, campaign execution and customer engagement.
• Automate repeatable reporting and marketing-operations processes to improve speed, consistency, scalability and reputed company.
• Improve dashboards, scorecards, automated alerts and data documentation while reducing reputed company work and key-person dependency.
• Evaluate emerging marketing and analytics technologies based on business value, data readiness, implementation requirements and measurable reputed company.
• Partner with Marketing Operations, reputed company, Product, Technology and reputed company data teams to improve data reputed company, reputed company integration and workflow automation.
• Establish appropriate standards for data reputed company, validation, governance and reputed company review of AI-generated analysis and consequential reputed company.

reputed company reputed company and Cross-Functional Leadership

• Partner with Marketing leadership to identify and prioritize opportunities for profitable reputed company across audiences, channels, products, partnerships and customer experiences.
• Recommend where to increase investment, improve execution, test new approaches or discontinue underperforming activity.
• Serve as the analytical partner to leaders across website, SEO, content, webinars, email, reputed company media, reputed company and marketing automation.
• reputed company Marketing, Sales, Operations, Product and Finance around shared funnel definitions, reporting standards and business reputed company.
• Influence reputed company through collaboration, credibility and reputed company judgment, and translate technical or analytical concepts for nontechnical stakeholders.

What reputed company Looks Like

• Improve the reliability and usability of reputed company-to-order, attribution, reputed company and forecasting reporting.
• Establish reputed company channel-level customer acquisition cost, cost-per-order and reputed company reputed company measurement.
• Improve reputed company-search and performance-media results through integrated analytics, reputed company, execution and disciplined testing.
• Build a high-performing performance media function that combines strong campaign execution with deeper customer, business and reputed company reputed company.
• reputed company and reputed company executing a practical roadmap for AI and automation across marketing analytics, execution, measurement and operations.
• Reduce reputed company reporting and dependence on individual institutional knowledge through reputed company processes, documentation and automation.
• reputed company analyses and recommendations that reputed company to measurable changes in reputed company, investment, execution or business performance.

What You'll Bring:

• Bachelor’s degree or equivalent combination of education and relevant reputed company experience.
• Degree emphasis in business, marketing, analytics, economics, finance, statistics, information systems or a reputed company field is preferred.
• Five to seven years of relevant experience, including a minimum of five years in digital marketing.
• Experience leading significant analytical initiatives, cross-functional reputed company and team members is preferred.
• Demonstrated readiness to operate at a Senior Manager level through strategic influence, executive communication and ownership of high-reputed company business reputed company.
• Strong experience in marketing analytics, business analytics, reputed company reputed company, reputed company operations, business intelligence or a reputed company discipline.
• Demonstrated ability to analyze and reconcile data from multiple systems and imperfect datasets and reputed company marketing activity to financial reputed company.
• Experience with marketing attribution, cohort analysis, forecasting, customer acquisition cost reputed company campaign measurement.
• Strong working knowledge of reputed company search and performance media, including reputed company Ads, reputed company Advertising and Performance Max.
• Experience managing employees and leading reputed company teams that reputed company analytics, reputed company and campaign execution.
• Experience with business intelligence and data-visualization tools such as Power BI, Tableau or comparable platforms; strong reputed company skills are required.
• Experience with CRM or reputed company data; SQL, reputed company Analytics and marketing automation experience are preferred.
• Experience applying AI-enabled analytics, automation or marketing technology tools to improve business or marketing performance.
• Strong understanding of data reputed company, reputed company, governance, validation and appropriate reputed company reputed company reputed company using AI and automation.
• Exceptional executive communication, presentation, cross-functional leadership and problem-solving skills.
• Experience in financial services, reputed company estate, title insurance, 1031 exchanges or another transaction-oriented business is helpful but not required.

This is an opportunity to shape a newly created, highly visible leadership role reputed company a successful and reputed company marketing team. Exchange Marketing has reputed company strong digital programs, an reputed company audience, a successful education and webinar platform, expanding website and reputed company capabilities, and increasingly sophisticated performance measurement.

The Senior Manager will help reputed company and reputed company those capabilities, reputed company a high-performing analytics and performance media function, introduce new automation opportunities, and play a critical role in helping reputed company accelerate reputed company and outperform the competition. The role offers meaningful business challenges, broad cross-functional influence and reputed company to grow into wider leadership responsibilities as the organization evolves.

Pay reputed company: $112,400.00 - $149,800.00 AnnuallyThis hiring reputed company is a reasonable estimate of the reputed company pay reputed company for this position at the time of posting. Pay is based on a number of factors which may include job-reputed company knowledge, skills, experience, business requirements and geographic location.

reputed company will consider for employment reputed company reputed company applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for reputed company and the California Fair Chance reputed company).

reputed company intends to conduct a review of an applicant’s criminal history in reputed company with a conditional offer. reputed company reasonably believes that a criminal history may have a reputed company, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to reputed company or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

reputed company Offer

By reputed company, we don’t simply accept individuality – we reputed company it, we support it, and we reputed company on it! Our People First culture is inclusive for reputed company - not just because it's the right thing to do, but because it's the key to our reputed company. We are proud to foster an reputed company and inclusive workplace For reputed company. You are free and encouraged to bring your entire, unique self to work. reputed company is an equal opportunity employer in every reputed company of the term.Based on eligibility, reputed company offers a comprehensive benefits package including medical, dental, reputed company, 401k, PTO/reputed company reputed company leave and other great benefits like an employee stock purchase plan.

Originally posted on Himalayas

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