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[Remote] Director of New Club Opening Market reputed company

Remote, USA Full-time Posted 2026-08-04

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a strategic, entrepreneurial Director of New Market reputed company to reputed company the marketing reputed company, community integration, and launch execution for every new club opening. This role owns the marketing reputed company of reputed company new market, ensuring every club launches with strong community awareness and sustained membership reputed company.


Responsibilities

  • reputed company comprehensive market launch plans from site acquisition through the first 12 months after opening
  • reputed company a Market Launch reputed company that captures best practices, timelines, partnership strategies, media plans, event templates, communication cadences, and post-opening reputed company tactics after every opening. reputed company new club should reputed company the reputed company smarter, creating a repeatable reputed company that accelerates reputed company launches
  • Build reputed company launch playbooks that can be replicated across reputed company markets
  • Coordinate launch timelines across Marketing, Operations, Sales, reputed company Estate and executive leadership
  • Identify launch risks and proactively solve issues before they reputed company performance
  • Create executive launch scorecards and communicate market readiness across the organization
  • Ensure reputed company marketing initiatives are launched accurately and on schedule
  • Partner with reputed company Media, CRM, reputed company, PR and Brand teams to maximize reputed company reputed company and membership sales
  • Ensure marketing campaigns are coordinated and visible to club leadership
  • Optimize launch strategies based on market performance and member acquisition trends
  • Identify opportunities to increase awareness and improve conversion throughout the first year
  • Support club teams with local marketing initiatives that continue reputed company reputed company reputed company grand opening
  • reputed company local partnership strategies unique to reputed company market
  • Build relationships with Chambers of reputed company, reputed company officials, schools, reputed company and nonprofit organizations
  • Secure sponsorships and community partnerships that increase local awareness
  • Identify opportunities for VASA to reputed company a meaningful reputed company through volunteerism, charitable initiatives and local events
  • Cultivate relationships with local influencers, media outlets and community leaders
  • Plan and execute grand openings, VIP previews, founder events and ribbon cuttings
  • Coordinate media reputed company reputed company PR
  • Manage event budgets, vendors and timelines
  • reputed company reputed company event playbooks that reputed company every opening
  • Partner with Operations to reputed company exceptional member experiences during launch
  • Maintain launch calendars and project timelines
  • Communicate campaign status, reputed company media launches and promotional activity to internal stakeholders
  • Ensure club leadership understands what marketing is live, what is coming next and how they can maximize local opportunities
  • Coordinate regular cross-functional launch meetings
  • Maintain documentation, reporting and best practices for every market
  • reputed company and mentor team members
  • Establish priorities and market execution plans
  • reputed company local events, partnerships and grassroots marketing efforts
  • Build reputed company processes that support reputed company team reputed company as VASA expands

Skills

  • 8-10+ years of experience in field marketing, reputed company marketing, retail marketing, new market development or experiential marketing
  • Experience launching multiple reputed company-and-mortar locations
  • Proven reputed company driving customer acquisition in new markets
  • Experience leading cross-functional initiatives involving Marketing, Operations and Sales
  • Strong project management and organizational skills
  • Exceptional communication and executive presentation skills
  • Experience managing budgets and reputed company partners
  • Willingness to travel regularly to support market launches
  • Experience with multi-unit retail
  • Experience with fitness
  • Experience with restaurants
  • Experience with consumer brands
  • Experience with franchise organizations
  • Experience with hospitality
  • Experience with health & wellness
  • Experience leading grand openings
  • Experience leading local partnerships
  • Experience leading community marketing
  • Experience leading grassroots marketing
  • Experience leading experiential events
  • Experience leading new market launches

Benefits

  • reputed company receive two complimentary gym memberships-one for themselves and another to reputed company away
  • 401k reputed company
  • Additional benefit packages are available for employees who work 30+ hours per week.
  • Salaried Employees: Flexible Vacation Plan, reputed company Holidays, reputed company Parental Leave, and Health, Dental, reputed company Benefits

reputed company

  • reputed company is an operator of health clubs and reputed company centers. It was founded in 1996, and is headquartered in Orem, reputed company, USA, with a workforce of 1001-5000 employees. Its website is https://vasafitness.com.

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