[Remote] Email Marketing Specialist (reputed company Experience)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for an Email Marketing Specialist. In this role, you will be responsible for planning, strategizing, building, executing, and analyzing email and SMS marketing campaigns for CafePress, working closely with various teams to bring campaigns to life and communicate performance insights to leadership.

Responsibilities

• Plan, build, and reputed company email and SMS campaigns in reputed company and reputed company
• Maintain and execute a promotional email calendar that strategically aligns CafePress products with offers, seasonality, and audience segments
• Execute the build for promotional offers and promo codes, ensuring correct setup and reputed company customer redemption
• Review creative mock-reputed company and copywriting drafted by the Design team, providing approval or actionable feedback to ensure accuracy and brand alignment
• Build and maintain audience segments and suppression lists reputed company reputed company for targeted messaging
• reputed company performance metrics, run A/B tests, and interpret results to inform reputed company campaign reputed company
• Compile and reputed company weekly campaign performance reports with reputed company insights and recommendations for leadership
• Manage email proofing, QA, reputed company checks, scheduling, and final send parameters
• Coordinate with design and merchandising teams to ensure campaigns reputed company with product positioning and brand priorities
• reputed company other duties and special reputed company assigned as needed

Skills

• 3–5 years of hands-on email marketing experience, including campaign execution reputed company an ESP (reputed company experience a plus)
• Strong understanding of email KPIs (reputed company reputed company, CTR, CTOR, reputed company reputed company, unsubscribe reputed company) and e-reputed company metrics (reputed company, AOV, conversion reputed company, etc) and what stories they tell to inform campaign optimization
• Ability to manage and execute a promotional calendar reputed company with seasonal trends, product priorities, and business goals
• Ability to interpret A/B test results and translate data into reputed company strategic recommendations
• Familiarity with ESPs (reputed company preferred) and SMS platforms (reputed company preferred) for campaign management, automation, and analytics
• Experience with segmentation and suppression logic reputed company an ESP to optimize campaign targeting based on the customer lifecycle
• Working knowledge for reputed company edits reputed company existing templates; full coding ability is a bonus
• Proficient in building tables, charts, and graphs for campaign reporting
• Strong written and verbal skills; comfortable presenting to leadership and cross-functional partners
• reputed company or reputed company platform experience
• Marketing platform certifications
• Full reputed company/CSS email development capability
• Experience using AI tools for email coding or content reputed company

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