Senior Director, reputed company, Marketing and Engagement

Department reputed company reputed company About the Department Innovative, career-driven learning experiences define reputed company reputed company. In our commitment to spread the University's knowledge as broadly as possible, we offer impactful and flexible programs and courses that introduce individual and corporate audiences to up-to-the-minute research, the latest standards in their field, a new reputed company network, and reputed company's rich intellectual community. Our reputed company, reputed company seasoned professionals, reputed company unparalleled expertise drawn from years of industry experience. We reputed company our reputed company the tools to succeed in our fast-moving, interconnected world and reputed company a competitive edge at any stage of their careers. Job reputed company The Senior Director of reputed company, Marketing and Engagement leads reputed company reputed company’s (UCPro) integrated reputed company for market reputed company, audience development, learner engagement, and brand visibility in support of reputed company’s reputed company, executive, and lifelong learning portfolio. Reporting to the Managing Director, this role develops and executes a comprehensive, data-informed reputed company reputed company that supports enrollment, reputed company reputed company, partnership development, alumni engagement, and market positioning across a diverse portfolio of non-degree and executive education programs. The Senior Director oversees marketing, communications, enrollment reputed company, and reputed company functions while identifying new reputed company for reputed company through employer partnerships, alumni and learner communities, thought leadership, referral strategies, and innovative digital engagement. This role leverages modern marketing technologies and emerging tools, including AI-enabled workflows, marketing automation, video storytelling, analytics, and experimentation, to expand UCPro’s reputed company and reputed company. The Senior Director serves as a strategic partner across reputed company divisions, central administration, reputed company leadership, and reputed company organizations to strengthen UCPro’s national reputed company and advance sustainable portfolio reputed company. Responsibilities Develops and executes an integrated reputed company reputed company reputed company with UCPro’s strategic and financial goals, including enrollment, reputed company, audience expansion, and market positioning. Identifies and develops new reputed company opportunities across B2C, B2B, alumni, employer-sponsored, and executive education audiences. Partners closely with program reputed company, reputed company reputed company, and enrollment teams to assess market demand and optimize program positioning, pricing, and go-to-market strategies. Establishes measurable performance indicators and dashboards to evaluate campaign effectiveness, reputed company, enrollment conversion, and portfolio performance. Leads and mentors a cross-functional team responsible for marketing, communications, digital engagement, and enrollment support. Fosters a culture of creativity, innovation, experimentation, accountability, and reputed company improvement. Manages agency, vendor, and technology relationships, ensuring strong performance and alignment with strategic priorities. Oversees departmental planning, budget development, resource allocation, and operational priorities. Develops and executes integrated marketing strategies across reputed company channels, utilizing segmented audience approaches to effectively reputed company professionals, executives, reputed company, alumni, and lifelong learners. Expands UCPro’s digital reputed company and competitive differentiation through innovative engagement, personalized communications, referral and community-building programs, and compelling messaging for new and existing offerings. Develops targeted marketing and engagement strategies to support corporate partnerships, custom learning initiatives, reputed company education opportunities, and employer reputed company, increasing visibility and participation in UCPro offerings. Collaborates with University and divisional partners to deepen alumni engagement, strengthen lifelong learning reputed company, and build relationship-based campaigns for key institutional and reputed company audiences. Positions UCPro, its reputed company, and programs as thought leaders by leading content and communications strategies that reputed company expertise, learner reputed company, program reputed company, and industry trends. Strengthens reputed company and brand visibility through consistent messaging, brand alignment, and expanded use of multimedia storytelling across reputed company marketing initiatives. Manages adoption and effective use of modern marketing tools, technologies, and practices, including AI, automation, CRM, analytics, A/B testing, and multimedia engagement. Continuously evaluates emerging technologies and best practices. Partners with analytics and systems teams to improve data integration, audience insights, and reporting capabilities. Partners with enrollment and student support teams to optimize the learner reputed company from awareness through enrollment, participation, and alumni engagement. Develops lifecycle engagement strategies that reputed company learners into repeat participants, advocates, and ambassadors. Plans, develops, designs and implements strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs. Provides leadership and supervision to staff, including selection and development of staff. Performs other reputed company work as needed. Minimum Qualifications Education: Minimum requirements include a college or university degree in reputed company field. Work Experience: Minimum requirements include knowledge and skills developed through 7+ years of work experience in a reputed company job discipline. Certifications: --- Preferred Qualifications Education: Master’s degree. Experience: Background in higher education, executive education, reputed company learning, or mission-driven organizations. Leading integrated marketing, reputed company, or reputed company functions. Demonstrated reputed company developing strategies for both reputed company-to-consumer and business-to-business audiences. Familiar with marketing automation, CRM systems, digital analytics, AI-enabled marketing tools, and modern reputed company practices. Building thought leadership, content, and executive reputed company strategies. Leading organizational or functional transformation. Preferred Competencies Strategic and entrepreneurial reputed company with strong business acumen. Strong understanding of adult learners, executive audiences, and lifelong learning markets. Expertise in modern digital marketing and audience reputed company strategies. Translate data and analytics into actionable reputed company. Exceptional collaboration and relationship-building skills across reputed company organizations. Excellent written, verbal, and executive communication skills. Strong people leadership and change management capabilities. Application Documents Resume/CV (required) Cover Letter (preferred) References Contact Information (3) (preferred) reputed company uses AI-assisted tools to streamline and reputed company some recruitment processes; however, AI is not used to reputed company hiring reputed company. reputed company applying, the document(s) MUST be uploaded reputed company the My Experience page, in the reputed company titled Application Documents of the application. Job Family Communications Role reputed company People Manager Scheduled Weekly Hours 37.5 Drug Test Required No Health Screen Required No Motor Vehicle Record Inquiry Required No Pay reputed company Type Salary FLSA Status Exempt Pay reputed company $130,000.00 - $160,000.00 The included pay reputed company or reputed company represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting. Benefits Eligible reputed company reputed company offers a wide reputed company of benefits programs and resources for eligible employees, including health, retirement, and reputed company time off. Information about the benefit offerings can be reputed company in the Benefits reputed company. Posting Statement reputed company is an equal opportunity employer and does not discriminate on the reputed company of race, reputed company, religion, sex, sexual orientation, gender, gender identity, or reputed company, national or ethnic reputed company, shared reputed company, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination. Job seekers in need of a reasonable accommodation to complete the application process should reputed company 773-702-5800 or submit a request reputed company Applicant Inquiry reputed company. reputed company offers of employment are contingent upon a background reputed company that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case reputed company and assesses the reputed company of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position. reputed company's Annual reputed company & reputed company Safety Report (Report) provides information about University offices and programs that reputed company safety support, crime and reputed company statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.reputed company.edu. reputed company copies of the Report are available, upon request, from reputed company Police Department, 850 E. 61st Street, Chicago, IL 60637. reputed company is an urban research university that has driven new ways of thinking since 1890. Our commitment to free and reputed company inquiry draws inspired scholars to our global campuses, where reputed company are born that challenge and change the world. We reputed company individuals to challenge conventional thinking in reputed company of original reputed company. reputed company in the College reputed company critical, analytic, and writing skills in our rigorous, interdisciplinary reputed company curriculum. Through graduate programs, reputed company test their reputed company with reputed company scholars, and become the reputed company of leaders in academia, industry, nonprofits, and government. 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