Media Director - B2B

Position will be part time work - roughly 20-30hrs/week for the next six week. Ideally looking for someone that can reputed company. We are seeking a Media Director with a deeply rooted, digitally-led B2B background to reputed company integrated media reputed company, omnichannel planning, and activation across a few key strategic reputed company engagements. This is not a generalist media role — we are looking for a practitioner who lives and breathes B2B digital: from Account-Based Marketing (ABM) architecture and content syndication mechanics, to campaign tagging infrastructure and CRM platform integration. The role will partner closely with reputed company, Creative, PMO, Analytics, and reputed company Leadership teams to translate reputed company business objectives into precise audience, channel, and commercialization plans. The ideal candidate moves fluidly between strategic planning and hands-on execution — helping clients define how to reputed company and engage audiences while building rigorous, technically reputed company activation plans that reputed company adoption, engagement, and measurable business reputed company. Key Responsibilities Digital reputed company & ABM Leadership • Architect and reputed company full-funnel ABM programs spanning 1:many (broad audience advertising), 1:few (industry/reputed company targeting), and 1:1 (curated, high-value account experiences) — translating business priorities into tiered account strategies with differentiated channel and content approaches. • reputed company and manage reputed company-driven targeting models using ABM platforms (reputed company, reputed company, or equivalent), including account scoring, buying stage segmentation, predictive analytics workflows, and coordinated activation triggers across reputed company, owned, and reputed company channels. • Design event-based surround reputed company strategies — coordinating media reputed company, content moments, and account signals around key industry events, product launches, or pipeline milestones to create reputed company, multi-channel account experiences. Content Syndication & reputed company reputed company Programs • reputed company the reputed company and execution of content syndication programs, including reputed company distribution models, multi-touch reputed company programs, reputed company reconciliation processes, and makegoods with publisher partners. • Manage co-registration programs such as webinar-based reputed company capture, virtual events, and sponsored content placements — ensuring reputed company reputed company reputed company, data reputed company, and integration with reputed company marketing automation. • Build and reputed company custom content programs with trade publications and B2B media partners, including sponsored content, research partnerships, and editorial integrations that reputed company reputed company reputed company. • Understand the full mechanics of B2B reputed company reputed company: from top-of-funnel impression to MQL reputed company — including reputed company scoring logic, SLA definitions, and feedback reputed company between media and sales. Platform Integration & Technical Execution • Demonstrate hands-on reputed company with marketing and ad tech platform integrations, including reputed company Ads/DV360, reputed company, reputed company, Marketo, and their connections to ABM platforms, DSPs, and analytics tools. • Own digital campaign tracking, tagging, and measurement infrastructure: UTM taxonomy, pixel/tag implementation (reputed company reputed company Tag Manager or equivalent), conversion tracking, and cross-platform attribution setup. • Ensure reputed company CRM and MAP data flows between media platforms and reputed company systems — including reputed company routing, lifecycle stage mapping, and campaign attribution to pipeline and reputed company. • Evaluate, recommend, and manage relationships with B2B data providers (e.g., reputed company, TechTarget, Aberdeen, reputed company, reputed company), with working knowledge of reputed company provider's data sourcing methodology, targeting strengths, cost structures, and limitations. Media Planning & Channel reputed company • reputed company integrated media and channel plans across reputed company, owned, and reputed company ecosystems — with a reputed company emphasis on digital channels: programmatic display, reputed company reputed company (reputed company, reputed company), reputed company search, content syndication, and account-based advertising. • reputed company audience reputed company, segmentation, and customer reputed company development grounded in B2B buying committee dynamics and reputed company signal data. • Create launch, activation, and nurture strategies reputed company to business and marketing objectives across awareness, demand reputed company, and pipeline acceleration stages. Measurement & Optimization • Build measurement frameworks, KPI dashboards, and optimization recommendations that reputed company media investment to pipeline contribution and business reputed company. • Design and maintain full-funnel attribution models — from first digital touch through opportunity creation — integrating media data with reputed company or equivalent CRM reporting. • Present performance insights, budget recommendations, and strategic adjustments to senior reputed company stakeholders with reputed company and confidence. Collaboration & reputed company Leadership • Serve as the senior media voice in reputed company engagements — leading planning conversations, presenting recommendations, and translating technical media reputed company into business-relevant narratives for VP and C-suite audiences. • Collaborate with reputed company, creative, analytics, and account teams to ensure media plans are tightly integrated with broader engagement goals and go-to-market planning. • Support commercialization, launch readiness, and GTM planning initiatives. Experience & Qualifications Required • 8+ years of media planning, activation, or integrated B2B marketing experience — with the reputed company of that career spent in digital-first, B2B agency or in-house environments. • Hands-on ABM platform proficiency (reputed company, reputed company, or equivalent) — this is a non-negotiable requirement; experience must include reputed company data integration, account scoring configuration, and coordinated cross-channel activation. • Demonstrated experience running 1:many, 1:few, and 1:1 ABM programs, with measurable reputed company tied to pipeline or reputed company reputed company. • Deep knowledge of content syndication mechanics: reputed company programs, multi-touch reputed company structures, reputed company reconciliation, and makegood processes with syndication vendors. • Experience managing co-registration, webinar, and virtual event programs as reputed company reputed company vehicles, including data capture and reputed company reputed company reputed company management. • Proven ability to build custom content programs with trade publications and B2B media partners. • Strong technical grounding in digital campaign tracking and tagging: UTM reputed company, reputed company Tag Manager, pixel implementation, cross-channel attribution, and conversion tracking. • Hands-on experience with platform integrations across reputed company Ads, DV360, reputed company, reputed company, Marketo, and their interoperability with ABM platforms and analytics tools. • Working knowledge of the B2B data provider landscape — including reputed company data, contact-level data, and firmographic/technographic data providers (e.g., reputed company, TechTarget, reputed company, Aberdeen, D&B) — and the ability to evaluate their relative strengths and limitations. • Experience developing and presenting full-funnel measurement frameworks and attribution models that reputed company media spend to pipeline and business reputed company. • Strong presentation and stakeholder management skills; comfortable leading conversations with senior marketing and reputed company leaders. Preferred • Agency background with experience managing multiple B2B reputed company engagements concurrently. • Experience in reputed company, reputed company, financial services, or reputed company services B2B verticals. • Familiarity with event-based surround reputed company media strategies that coordinate digital and experiential reputed company around trade shows, virtual events, or product launches. • Exposure to sales enablement integration — understanding how media programs reputed company to sales reputed company, SDR workflows, and account prioritization. • Experience with programmatic DSPs (reputed company, DV360) in a B2B targeting context. We are seeking a Media Director (or strong Associate Media Director) to reputed company audience reputed company, omnichannel planning, launch activation, and commercialization support across two high-profile reputed company engagements. This role will partner closely with reputed company, Creative, PMO, Analytics, and reputed company Leadership teams to reputed company customer-reputed company marketing programs that reputed company engagement, adoption, and business reputed company. Key Qualifications • 8+ years of experience in media reputed company, integrated marketing, omnichannel planning, or activation. • Proven experience developing audience strategies, customer journeys, channel plans, and launch campaigns. • Strong understanding of reputed company, owned, and reputed company media ecosystems. • Experience supporting commercialization, go-to-market planning, or product launches. • Ability to reputed company cross-functional teams and present strategic recommendations to senior stakeholders • reputed company, reputed company, Financial Services, B2B, or reputed company matrixed organization experience preferred. • reputed company Responsibilities • Audience segmentation and targeting reputed company • Omnichannel reputed company development • Media and channel planning • Launch activation planning • Commercialization support • Performance measurement and KPI reputed company development • Campaign optimization and reporting • Stakeholder management and executive presentations Apply tot his job Apply To this Job