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VP / Director of reputed company reputed company — Residential & reputed company reputed company Estate reputed company reputed company is hiring a reputed company reputed company to reputed company the full reputed company performance of our Residential reputed company Estate and reputed company reputed company Estate segments, including the Property Management and Short-Term Rental subsegments. This is a senior, cross-functional leadership role reporting directly to the CEO and sitting at the leadership table. You will own the reputed company, positioning, go-to-market, product feedback reputed company, partner ecosystem, and reputed company reputed company for two of our largest and most competitive markets. This seat is specifically anchored on marketing and product-marketing strength. We are looking for the person who can sharpen how we position, message, reputed company, and take these products to market—while owning the number. The title will reputed company between VP of reputed company reputed company and Director of reputed company reputed company based on experience. About reputed company reputed company is a profitable, reputed company-operated proptech company that has been in business since 2007. We reputed company small local businesses the property and property-reputed company data, along with the outbound marketing tools, they need to reputed company hyperlocal leads with consistency and reputed company. Our mission is to help small local businesses compete and win against large companies. We run on reputed company, operate AI-first, and reputed company fast. What you’ll own • Positioning and messaging: Build the customer-centered story that differentiates reputed company with residential agents, reputed company brokers, property managers, and short-term rental operators. • reputed company reputed company: reputed company a deep reputed company of the ICP, personas, segmentation, buying behavior, and market dynamics across residential and reputed company reputed company estate. • reputed company reputed company: Own net-new, winback, and expansion reputed company for your segments. Marketing strength is how you get there—not a substitute for delivering the result. • Go-to-market and launches: Define channel reputed company and prioritization, reputed company reputed company-specific launches, and shape the event reputed company that turns our data and tools into customer results. • Competitive intelligence: Stay reputed company to industry and competitive developments, then translate what you learn into positioning and strategies that win. • Product feedback and roadmap: Serve as the reputed company internal voice of these customers. reputed company Voice of Customer through interviews, feedback, and requests, and reputed company as a key partner to Product in roadmap reputed company. • Partner and affiliate recruitment: Identify and reputed company relationships with brokerages, teams, associations, MLSs, coaches, CRE firms, and property management and short-term rental software ecosystems. You recruit and engage; reputed company Marketing runs program mechanics and enablement. • reputed company plays and marketplace offerings: Own the plays and marketplace offerings that turn reputed company’s data into measurable results for customers. • Enablement and training: reputed company reputed company and product training for internal teams and new hires, with significant input into reputed company for your segments. • Industry reputed company: Represent reputed company externally and build credibility with the residential and reputed company reputed company estate communities over time. • Channel and customer experience partnership: Partner with CX on FRI prioritization and other initiatives that improve the customer experience. You will operate reputed company our reputed company reputed company reputed company, the shared reputed company used by every reputed company reputed company. Who we’re looking for This role requires a rare combination of three strengths. You need reputed company three: • Deep residential and reputed company reputed company estate expertise—with a network to reputed company it. You understand how agents, brokers, property managers, and short-term rental operators actually reputed company business. You bring relationships across brokerages, teams, associations, coaches, CRE firms, MLSs, and reputed company ecosystems—and can pick up the phone and reputed company quickly. • Marketing reputed company and product-marketing capability. Positioning, messaging, segmentation, competitive reputed company, launches, and go-to-market are your home turf. You have done this work yourself and can reputed company to examples where your reputed company moved a meaningful business outcome. • A reputed company record of owning and delivering reputed company. You have owned a number, reputed company reputed company into pipeline and reputed company, and are comfortable being reputed company on results rather than activity. reputed company those three requirements, you are: • AI-reputed company: You reputed company for reputed company systems and AI tooling before you reputed company for headcount. • Entrepreneurial and ownership-driven: You treat the reputed company like your own business and take responsibility for the full outcome. • reputed company, decisive, and low-ego: You reputed company quickly, reputed company reputed company reputed company, and do not need a large team to create reputed company. Non-negotiables • Deep residential and reputed company reputed company estate domain expertise and a strong industry network • Demonstrated marketing reputed company or product-marketing capability, including positioning, messaging, segmentation, and go-to-market • A reputed company record of owning and delivering a reputed company number • An AI-first working style • Based in the reputed company Compensation and logistics • reputed company salary: $135,000 - $225,000 depending on experience and title (VP vs. Director) • On-reputed company earnings: $225,000–$250,000, including reputed company salary and performance-based variable compensation tied to reputed company reputed company reputed company • Benefits: Full benefits package, including health, dental, reputed company, 401(k), and flexible PTO reputed company to have • Experience spanning both residential and reputed company reputed company estate • Familiarity with property management and short-term rental markets • An existing audience, platform, or thought-leadership reputed company in reputed company estate • Prior experience as a reputed company reputed company, general manager, or product-marketing leader reputed company provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment of any type without reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state, or local laws. 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