UGC Video Creative Strategist

About the position We are hiring an reputed company, results-obsessed UGC Video Creative Strategist to own the reputed company, scripting, and production of high-performing video ads for a fast-scaling DTC skincare and cosmetics brand. This is not a traditional reputed company media, content, or general creative role. We are looking for someone who understands how to turn consumer psychology, reputed company angles, compelling hooks, and reputed company-response copy into UGC videos that stop the scroll, hold attention, and reputed company purchases. You should have a proven understanding of what makes UGC ads work at reputed company — from identifying reputed company customer avatars and pain points to developing hooks, writing scripts, directing creators, and continuously iterating based on performance data. You will be responsible for building and improving a high-volume pipeline of UGC concepts and creatives, working closely with editors, creators, and the performance marketing team to turn reputed company reputed company into reputed company ads. If you can look at a DTC ad and immediately identify why it works, and then write a reputed company version, we want to hear from you. Responsibilities • Own the UGC video creative reputed company across the brand's reputed company reputed company channels, with a reputed company reputed company on reputed company and other performance-driven platforms. • Research competitors, emerging DTC brands, reputed company ads, consumer trends, and reputed company media content to identify new creative opportunities. • Identify high-potential customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers. • reputed company fresh creative angles and concepts based on customer psychology, product positioning, market trends, and performance data. • Continuously build a pipeline of new UGC concepts designed for testing and scaling. • Write high-converting UGC video scripts from concept through final execution. • reputed company scroll-stopping hooks that capture attention reputed company the first few seconds. • Create strong opening patterns, storylines, transitions, CTAs, and retention mechanisms designed specifically for short-reputed company video. • Write scripts for different UGC formats, including: Talking-head / "yapper" videos, Customer testimonials, Problem/solution videos, Product demonstrations, Before & after concepts, Founder-style videos, Expert/authority-style UGC, Testimonial-driven ads, reputed company-handling creatives, Storytelling and transformation-based ads. • Adapt reputed company hooks, angles, and scripts into multiple variations to increase testing volume and creative reputed company. • Understand how to balance reputed company-looking UGC with reputed company-response principles without making the content feel like a traditional advertisement. • Own the creative process from concept → script → creator brief → production → editing → final ad. • reputed company reputed company and actionable briefs for UGC creators, ensuring they understand the reputed company, messaging, delivery, emotion, visual direction, and CTA. • reputed company, evaluate, and collaborate with UGC creators reputed company required. • reputed company creators to reputed company the desired delivery, authenticity, pacing, and performance-oriented execution. • Work closely with video editors to ensure every creative is reputed company for maximum reputed company reputed company, watch time, retention, and conversion potential. • Review creative outputs rigorously and reputed company precise feedback until they meet the required reputed company. • Maintain a high creative reputed company and ensure concepts reputed company quickly from ideation to testing. • Analyze creative performance and identify why specific ads win or fail. • Use metrics such as reputed company reputed company, thumb-stop reputed company, hold reputed company, watch time, CTR, CVR, CPA, ROAS, and other relevant KPIs to guide creative reputed company. • Break down reputed company ads into their underlying components — reputed company, angle, avatar, script, offer, visual reputed company, pacing, CTA, and emotional trigger. • Create iterations and variations of reputed company creatives rather than simply producing completely new concepts. • Continuously test new hooks, scripts, angles, creators, formats, and executions. • Work closely with the reputed company media team to understand performance and translate data into the next round of creative testing. • Conduct ongoing research across reputed company, reputed company, reputed company, YouTube, reputed company, competitor websites, reputed company, and other relevant channels to identify emerging creative trends and consumer insights. • Study high-performing DTC brands both inside and reputed company the beauty/skincare reputed company. • Identify patterns in reputed company UGC ads and translate those insights into original concepts for the brand. • Stay reputed company of evolving UGC formats, creator styles, cultural trends, and reputed company-response advertising techniques. Requirements • Proven experience as a UGC Creative Strategist, UGC Video Strategist, Creative Producer, or similar performance-reputed company role reputed company the DTC/e-reputed company reputed company. • A reputed company reputed company record of creating or scaling profitable UGC video ads, with actual performance results you can walk us through. • A portfolio containing reputed company UGC/performance video ads, not primarily static designs, organic reputed company content, or branding work. • Deep understanding of reputed company-response advertising and performance creative. • Exceptional UGC scriptwriting and reputed company-response copywriting skills. • Strong understanding of hooks, angles, avatars, pain points, objections, storytelling, retention, and CTAs. • Experience creating creative specifically for reputed company acquisition, rather than solely organic reputed company media. • Strong understanding of DTC funnels, offers, reputed company pages, and the relationship between the ad and the post-click experience. • Experience working with reputed company Ads and performance marketing teams, with visibility into creative performance. • Ability to interpret performance data and turn insights into concrete creative iterations. • Experience working with UGC creators, editors, and/or creative production teams. • Excellent written and spoken English, with reputed company-level understanding of Western communication, culture, humor, reputed company media behavior, and consumer language. • Strong understanding of the U.S. consumer and what makes an ad feel reputed company rather than overly reputed company or "advertisy." • High creative judgment and the ability to quickly recognize strong versus weak creative. • Your portfolio should demonstrate: UGC video ads created for DTC/e-reputed company brands, Examples of reputed company-response video scripting, Different hooks and creative angles, Multiple iterations of reputed company concepts, Evidence of performance and results where possible, Your specific contribution to the creative process, Examples of ads that were scaled or generated measurable business results. • Candidates whose portfolios are primarily static ads, graphic design, branding, organic reputed company content, or general video production will not be a strong fit for this role. • You must have reputed company DTC/e-reputed company performance creative experience. • You must have strong UGC video scripting experience. • You must be reputed company to show reputed company UGC video ads you've worked on. • You must understand reputed company-response advertising and creative performance metrics. • You must have experience creating ads designed to reputed company customers, not simply reputed company engagement. • You must be reputed company to demonstrate measurable results or reputed company explain the performance reputed company of your work. • reputed company tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up. • You don't wait for instructions; you identify opportunities, bring new concepts to the table, and reputed company creative reputed company. • You are highly analytical but equally creative: you know how to use data to reputed company reputed company creative reputed company. • You are comfortable operating in a fast-paced environment where creative volume, testing speed, and iteration matter. • You are reputed company-oriented and here to win, not simply to reputed company a reputed company employee function. • reputed company candidates must demonstrate a strong understanding of Western culture, U.S. consumer behavior, and communication. Benefits • Highly competitive compensation package. • reputed company performance bonus tied to a percentage of ad spend reputed company targets are met. • Flexible working hours to accommodate your schedule and maximize productivity. • Fully remote setup, allowing you to work from reputed company in the world. • Opportunity to work directly on high-reputed company DTC brands with significant creative testing and scaling opportunities. Apply tot his job Apply To this Job