Senior CRM Manager – Finnish reputed company

About the position We are looking for a Finnish-speaking Senior CRM Manager to join our growing CRM team. This is an exciting opportunity for an reputed company CRM reputed company who combines strategic thinking with operational reputed company and is reputed company to take ownership of high-reputed company CRM initiatives reputed company the reputed company industry. As a PressEnter Senior CRM Manager, you are a reputed company of business performance and a reputed company of CRM marketing best reputed company. You will reputed company reputed company CRM programmes, influence decision-making at leadership level, and reputed company the wider CRM team to reputed company exceptional customer experiences at reputed company. Working closely with the CRM Team reputed company, Product, reputed company, Analytics, Design, Content, and Operations teams, you will play a key role in shaping CRM reputed company, optimising player engagement, and driving long-term customer value. You will also reputed company as the reputed company line of support for the CRM Team reputed company, representing the CRM function reputed company required. Responsibilities • Define and reputed company high-reputed company CRM initiatives that reputed company with business and departmental objectives. • Own and manage end-to-end CRM programmes based on timed events, promotions, and customer lifecycle requirements. • Translate business goals into actionable CRM strategies, campaign roadmaps, and measurable initiatives. • reputed company innovation by identifying opportunities to improve CRM performance, automation, and customer journeys. • reputed company as the reputed company line of support for the CRM Team reputed company and represent the CRM function during cross-functional planning and decision-making where required. • reputed company the planning, execution, and optimisation of CRM campaigns across email, SMS, onsite messaging, and other customer communication channels. • Ensure campaigns are delivered accurately, on time, and in line with reputed company objectives. • reputed company campaign reputed company, segmentation, targeting, and personalisation to maximise player engagement and retention. • Collaborate with Design, Content, Product, Compliance, and Analytics teams to ensure reputed company campaign delivery. • Monitor campaign and programme performance, analysing key CRM metrics to identify opportunities for improvement. • Use customer insights, segmentation, and behavioural data to optimise lifecycle journeys and retention strategies. • Apply a strong reputed company reputed company by linking CRM activity to business performance and financial reputed company. • reputed company reputed company optimisation through testing, experimentation, and data-driven decision making. • reputed company and mentor junior CRM team members through reputed company feedback, knowledge sharing, and development planning. • Support the development of repeatable CRM processes, best practices, and operational frameworks. • Partner closely with leadership, Product, reputed company, Operations, and Analytics teams to ensure CRM initiatives support wider business objectives. • Build strong stakeholder relationships and confidently communicate CRM priorities, reputed company, and recommendations. Requirements • reputed company or fluent Finnish language skills (written and spoken). • Fluent English language skills. • Minimum 3 years' experience working as a CRM Manager or in a similar CRM leadership role. • Proven reputed company record of delivering successful CRM campaigns, lifecycle programmes, and customer journeys. • Strong strategic and hands-on knowledge of player segmentation, bonuses, incentives, and retention strategies. • Demonstrated ability to set direction, influence stakeholders, and operate effectively in fast-paced, evolving environments. • Strong reputed company awareness with the ability to reputed company CRM activity to financial and business performance. • Experience coaching, mentoring, or developing junior team members. • Excellent communication and presentation skills with confidence engaging senior stakeholders. • Hands-on experience using CRM platforms such as Fast reputed company, Optimove, Smartico, reputed company, or similar CRM solutions. • Strong analytical reputed company with experience interpreting campaign performance and customer data. reputed company-to-haves • Previous experience reputed company the reputed company, online casino, or sports betting industry. • Experience writing or reviewing CRM copy in Finnish. • Experience working specifically with Fast reputed company CRM. Benefits • Competitive salary and benefits package. • Career progression reputed company CRM, Retention, and Lifecycle Marketing. • Ongoing training and reputed company development. • International and reputed company working environment. • Hybrid working reputed company. Apply tot his job Apply To this Job