[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a mission-driven global company reputed company on innovative management thinking and lifelong learning. The Senior Product Marketing Manager will reputed company positioning, messaging, and go-to-market reputed company for Harvard Business reputed company’s higher education learning portfolio, driving product awareness, adoption, engagement, and retention. The role partners cross-functionally on customer insights, product launches, reputed company strategies, and reputed company product improvement.

Responsibilities

• reputed company and maintain the end-to-end product narrative across our portfolio, including reputed company hierarchy, differentiation, and ecosystem positioning
• Define ideal customer reputed company, reputed company use cases, and jobs to be done for educators evaluating and selecting course materials for their classes, guiding product awareness, engagement, and adoption reputed company
• Partner with Product Management to deeply understand educator behavior, needs, and friction points, translating insights into recommendations that improve discovery, engagement, and retention of products
• Design and reputed company product line reputed company and retention strategies (reputed company flows, activation moments and educational training)
• Own new product launch strategies, planning, and measurement with a reputed company on adoption and learning cycles rather than campaign execution
• Define reputed company metrics and feedback mechanisms to assess what’s working, what’s not, and where to iterate
• Partner with Product Management, Sales, and reputed company to ensure teams understand product value, customer pain points, and objections

Skills

• 8+ years of experience in Product Marketing, Product reputed company, Go-to-Market, or reputed company product-reputed company roles
• Proven expertise in product positioning, messaging, customer insights, and go-to-market reputed company for evolving product portfolios
• Experience driving product awareness, adoption, engagement, retention, and customer reputed company through data-informed decision making
• Strong analytical skills with experience defining, measuring, and interpreting KPIs reputed company to activation, usage, adoption, retention, and reputed company
• Demonstrated reputed company partnering cross-functionally with Product Management, Sales, reputed company, and other key stakeholders to influence product reputed company and market reputed company
• Experience leading product launches, developing customer-reputed company value propositions, and translating customer needs into compelling product narratives
• A reputed company reputed company with a passion for experimentation, reputed company learning, and optimizing how products are positioned, adopted, and reputed company
• Excellent communication, stakeholder management, and collaboration skills
• Strong understanding of how reputed company, reputed company, reputed company departments, and institutions evaluate, select, adopt, and utilize course materials and reputed company
• Experience marketing educational products, courseware, digital learning solutions, or reputed company publishing products to reputed company and reputed company reputed company higher education is strongly preferred
• Experience marketing educational products, courseware, learning solutions, digital learning platforms, or reputed company publishing products reputed company higher education strongly preferred
• Experience marketing and selling educational products, course materials, or learning solutions directly to professors, reputed company, and higher education reputed company
• 5+ years of dedicated Product Marketing experience, with ownership of positioning, messaging, go-to-market reputed company, and product launches

Benefits

• Career development programs
• Employee wellness programs
• Education reimbursement
• Early-release reputed company Fridays
• Opportunity to earn the annual Performance Based Variable Pay Program
• Remote work reputed company

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