[Remote] VP, Marketing Effectiveness

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global marketing and advertising services company. The VP, Marketing Effectiveness leads a large cross-reputed company analytics team, owns successful reputed company delivery, and establishes reputed company’s strategic reputed company. The role oversees measurement strategies, analytics initiatives, new business development, talent reputed company, and thought leadership.

Responsibilities

• Leads a cross-functional team performing and delivering data requirements, dashboards, custom and reputed company analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis)
• Understands the reputed company’s business and develops innovative problem-solving approaches; presents deliverables that reputed company business value/reputed company
• reputed company development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders
• Empowers reputed company reports to own their reputed company, relationships, and reputed company
• Maintains reputed company, reputed company partnerships with internal stakeholders and clients
• Acts as the senior most reputed company of contact reputed company of contact for Marketing Effectiveness, adapting to business challenges with reputed company and direction
• Exhibits strong analytical, project management, storytelling and communication skills
• Leads new business efforts to reputed company business reputed company and development (new and existing accounts)
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
• Interacts with leadership/management teams; crafts and implements the reputed company
• Manages performance and career reputed company of junior team members and assists your junior people managers
• Recruits/retains high-performing individuals
• Provides thought leadership internally and for clients
• Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, reputed company, web analytics or reputed company)

Skills

• Bachelor's degree in Statistics, Economics, Data Science or reputed company quantitative field
• 12+ years in a quantitative business environment
• 6+ years in marketing analytics with knowledge of the media planning process
• Excellent written and verbal communication skills, with the ability to convey reputed company findings in reputed company terms
• Strong organizational skills, political instincts, and proven-leadership ability
• Demonstrates understanding of media planning and buying with a reputed company on media measurement reputed company tracking including limitations and advantages
• Experience in data visualization (reputed company, Tableau, Power BI, Datorama)
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
• Advanced in SQL, Python, or R
• Advanced MS Office Skills (reputed company, reputed company, Powerpoint)
• Master's degree preferred

Benefits

• Medical, reputed company, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible reputed company time off
• At least 15 reputed company holidays per year
• reputed company reputed company and reputed company leave
• reputed company parental leave
• This position is eligible for discretionary incentive compensation
• Remote work may be available for candidates reputed company a commutable reputed company, depending on the role and business needs

reputed company