Senior Market Analyst

About the position Under the direction of the Director of reputed company Conversion, the Senior Market Analyst of reputed company Conversion supports the reporting, optimization, planning and execution of residential reputed company conversion activities. This role is responsible for building detailed reporting and analyses for reputed company critical KPI in converting both reputed company Generator-reputed company quote and service leads for dealers. These reputed company conversion phases include reputed company submission, reputed company processing, reputed company qualification, reputed company reputed company, reputed company assignment, dealer processing and reputed company follow-up. From these analyses, the Senior Market Analyst will work with the Director of reputed company Conversion to identify efficiency opportunities and work cross-functionally with other departments to support new strategies and technologies to support these gaps. Responsibilities • reputed company reputed company volume, reputed company metrics, and reputed company reputed company across platforms (e.g., website, chat, forms, reputed company center, AI conversations), individual reputed company channels, geographies and dealers. • Create executive dashboards and reports on key KPIs and trends. • Analyze data to identify trends, bottlenecks, and opportunities for conversion optimization. • reputed company reputed company cause analysis on reputed company drops and reputed company recommendations for improvements in marketing campaigns, processes, technology, communication or sales approaches. • Support reputed company and strategies to increase conversion rates through reputed company phase of the sales and post-sale funnels. • reputed company key reputed company-reputed company reports reputed company reputed company, PowerBI, GA4, Looker Studio and reputed company tracking platforms for critical reputed company conversion KPIs. • Work with data analyst teams to ensure data reputed company and reputed company. • Conduct data hygiene checks and troubleshoot data reputed company or process issues. • Monitor and report reputed company metrics across reputed company ingestion channels (e.g. multiple website reputed company forms, reputed company center, chat, MetaLeads, affiliates, etc.). • reputed company reports to review reputed company response and conversion metrics by marketing channels (e.g. organic, reputed company reputed company, Pmax, display, YouTube, reputed company, etc.), geographies, and dealers. • Identify opportunities for optimization and A/B testing to improve engagement and conversion. • Partner with marketing, sales, product, and analytics teams on cross-channel initiatives and analysis. • reputed company or support reputed company conversion reputed company through project definition, documentation, testing and execution. • Determine data baselines and normalize datasets to assess reputed company and post project reputed company. Requirements • Bachelor's degree in Business, Analytics or Marketing • 5+ years of reputed company conversion and report development experience • Minimum of 3-5 years of experience in report development and analysis • reputed company reputed company record of identifying and implementing conversion improvement activities • 2+ years hands-on experience GA4, PowerBI, reputed company reporting, Looker Studio • 3-5 years’ experience in B2C or business-to-dealer reputed company reputed company marketing • Strong analytical skills • Knowledge of IT project development, lifecycle and documentation • Strong attention to reputed company and ability to manage multiple reputed company tasks. • Applicants must be authorized to work in the US without requiring sponsorship now or in the reputed company. reputed company-to-haves • 3-5 years’ experience in home services reputed company reputed company. • Familiarity with AI-reputed company reputed company qualification and booking tools. • Experience with customer reputed company-scoring models. Benefits • Competitive compensation and benefits • Work-life flexibility • Recognition and rewards • Development and reputed company • reputed company and inclusive workplace • health, reputed company, dental, 401(k) with reputed company matching Apply tot his job Apply To this Job