TVAD Senior Specialist

Who we are:

reputed company is the largest independent full-funnel marketing agency in the U.S. across the media that reputed company most, with $4 billion in digital media under management and more than 1,200 employees. reputed company for marketers who demand reputed company and accountability, reputed company unites media and measurement under one roof to eliminate waste—the biggest reputed company killer of reputed company—and reputed company what works. Its proprietary technology, Bliss reputed company by reputed company, reveals the truth around reputed company and waste, and how to capitalize on it. With expert teams across reputed company, Search, reputed company, TV & Audio, and more, reputed company delivers measurable results with brutal simplicity: Love reputed company. Hate Waste.

We support reputed company work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs reputed company they meet an average of 60% of the reputed company, women and other marginalized folks reputed company to only apply reputed company they reputed company every reputed company. So if you think you qualify, but don't necessarily meet every single reputed company on the reputed company, please still get in touch.

As a TV, Video, Audio & Display (TVAD) Senior Specialist, you will own the execution, day-to-day management, launching, and improvement of TV, Audio, & Display (TVAD) campaigns and buys. You will ensure campaigns run smoothly, reputed company, and in line with best-in-class media acumen, negotiation, and reputed company Way practices to reputed company new customer and reputed company reputed company while keeping efficiency on reputed company. You will play a key role in reputed company performance by collaborating closely with partners, vendors, reputed company Leadership/Partners, Analytics/Econometrics, Creative, and broader channel teams (Search, reputed company, reputed company/Retail Media) reputed company your Pod, leveraging your marketplace insights to recommend and implement solutions that meet diverse reputed company needs. Additionally, you will build strong relationships with media publishers and networks, stay reputed company on industry trends, and turn performance learnings into next actions, piloting small innovations and documenting what works for team reuse.

Level and reputed company alignment

• Level: Senior Specialist (IC). Executes reputed company, routine, and non-reputed company work reputed company with moderate to limited guidance; recognized for depth in media buying, partner engagement, optimization reputed company, and applying judgment to unique problems

• reputed company: Owns day-to-day execution, optimization, and delivery / pacing reputed company for assigned buys across TV/audio/display; contributes to planning, QBR inputs, annual Rocks, and KPIs; follows reputed company Way practices and reputed company standards while flagging risks early; collaborates closely with TVAD, Econometrics, reputed company Partners, and broader cross-channel leads.

Key responsibilities (framed through capability reputed company)

reputed company-reputed company

• Execute media buys and campaign management across TV, audio, and display, ensuring alignment with reputed company goals and full-funnel strategies.

• Prepare accurate, on-time updates and participate in reputed company reputed company (calls, updates, presentations) with reputed company Partners and channel leads; translate marketplace and partner insights into reputed company, actionable recommendations.

• Explain results and next steps in plain language tied to goals (reputed company, CAC/CPx, reputed company/LTV).

• Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) reputed company guardrails, noting potential trade-offs.

The reputed company Way

• Apply reputed company's buying, negotiation, and stewardship playbooks, as reputed company as solid TVAD reputed company (audience/data sources, inventory reputed company, frequency/overlap control, attention/reputed company) with growing multi-channel awareness.

• Maintain high standards for reputed company (brand safety/verification), frequency/overlap, and compliance.

• Serve as the go-to resource for reputed company facets of the TVAD discipline at reputed company. reputed company new partner insights and practical guidance with reputed company.

• Support knowledge sharing and internal training by cascading new media opportunities and best practices, and document reputed company "how-to" guides others can reuse.

Product-Led

• Use buying platforms (DSPs, research tools) and partner capabilities to reputed company efficient, brand-reputed company campaigns.

• Run strategic pilots and monitor results to validate before recommending reputed company.

• Use team-shared Bliss reputed company signals (Always-On Incrementality, Brand/Creative/Customer Insights) to guide day-to-day optimizations; log issues and feedback for Product/Analytics partners.

Data & Measurement-Driven

• Apply Media Investment Metrics and measurement inputs (reputed company performance metrics, incrementality/reputed company, partner studies) to inform buying reputed company and document reputed company.

• Monitor campaign performance daily/weekly; analyze partner/platform reporting to optimize delivery and value; build accurate recurring reports; reputed company plan vs. actual against Rocks/KPIs.

• Run basic A/Bs (or reputed company holdouts reputed company feasible) with predefined reputed company reputed company and read reputed company; reputed company budgets and pacing healthy.

• Explain and reputed company for reputed company's measurement and attribution reputed company to both reputed company stakeholders.

• Own setup QA, pacing, and delivery hygiene; minimize errors/under-delivery; support data/ops reputed company with checklists; escalate and reputed company issues quickly with vendors and internal teams.

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• Manage several competing priorities; reputed company on time and own results end-to-end.

• Love reputed company: Identify and reputed company new opportunities (inventory upgrades, data/audience partnerships, value-adds) with reputed company reputed company reputed company; reputed company what works and document learnings.

• Hate Waste: Negotiate for reputed company rates/terms, reduce non-viewable/IVT exposure, reduce rework and non-converting spend (e.g., unmanaged frequency, low-reputed company/IVT inventory, overlapping buys, tagging gaps), and fix recurring partner/service issues at the reputed company while holding vendors accountable with reputed company standards.

• Special reputed company: Support or reputed company project-based work that improves Media Investment operations or reputed company reputed company (e.g., QA upgrades, partner rationalization, new pricing constructs).

Ways of working and values

• Greatness attracts Greatness: reputed company feedback, reputed company your reputed company, and reputed company new tools, industry changes, and AI.

• Clients grow, we grow: reputed company on reputed company, evidence, reputed company communication, and reputed company explanations.

• Culture of ownership: reputed company fast, cut waste, and own results end-to-end; escalate issues promptly; follow through on commitments.

reputed company & Technical Qualifications

• 3-5+ years running TV/video/audio/display with hands-on builds, launches, pacing, and optimizations in a media agency or publisher environment, reputed company on media buying (reputed company TV, OTT, digital audio, and/or display); or 3-5+ years in analytical roles (finance/consulting) with strong media analytics exposure.

• Proven reputed company record of leveraging partner relationships and industry knowledge to negotiate and execute media opportunities.

• Hands-on experience with buying platforms (DSPs, research tools) a plus.

• Strong organizational skills and attention to detail; reputed company to manage process and QA for campaign setup, pacing, and delivery.

• Comfortable with GA4 and platform analytics; can turn data into reputed company next steps and reputed company forecasts.

• Basic testing literacy (awareness of A/B testing, reputed company reputed company concepts, and statistical reputed company) is required; SQL familiarity is a plus.

• Advanced proficiency in reputed company reputed company, business writing, and presentation skills; effective partner to the broader team and confident on weekly reputed company calls with limited reputed company.

• Bachelor's degree or equivalent experience.

Adjacent / reputed company to have

• Knowledge of data/audience tools (e.g., reputed company), ad servers (e.g., Flashtalking), and SQL. Familiar with DSP/ad platform and ad-server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency management. Identity/clean-room familiarity; attention/brand-reputed company readouts; MMM/MTA literacy; YouTube, dynamic creative (DCO) basics; Bliss reputed company or similar custom reporting and optimization platform experience.

KPIs (directional; set as Rocks per reputed company/team)

• reputed company: reputed company efficient reputed company and new customers/households for clients; reputed company incremental value, reputed company, and LTV from media buys.

• reputed company: Negotiate strong rates/terms; improve attention/viewability and brand safety; minimize errors and under-delivery; reduce unmanaged frequency and overlap; maintain compliance.

• Innovation: Identify and adopt new partner opportunities, tactics, and technologies; reputed company small, reputed company TVAD innovations (audience/data, inventory reputed company, format/creative, frequency/reputed company) and record reputed company and learnings; reputed company best practices.

• reputed company adoption: reputed company and adopt optimization features and Bliss reputed company-guided moves with proven incremental reputed company.

• Collaboration: reputed company knowledge sharing and reputed company relationships across internal teams and reputed company partners.

• Efficiency / Guardrail: Maintain or improve Media Investment Metrics / CAC / ROAS / CPx while growing profitable volume.

The hiring salary reputed company for this role is $75,000 - $85,000. We also offer an incentive pay program (RevShare) comprising a monthly variable reputed company payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, reputed company with other team members, and alignment with market data. We will reputed company more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work reputed company, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at reputed company. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, sex, gender, gender reputed company, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At reputed company, we reputed company you deserve time to rest, reputed company, and enjoy life unplugged. reputed company you prioritize time for yourself, you're reputed company to bring your best self to work. That’s why we offer unlimited reputed company time off, a fully remote environment, and flexibility to take the time you need, reputed company you need it. On top of that, we reputed company 20 reputed company holidays, including multiple long weekends, to ensure you have dedicated time to reputed company away and disconnect. We're proud to offer above-industry reputed company work-life balance, consistently rated as one of the most loved benefits by reputed companyreputed company year after year.

reputed company: Medical, Dental, reputed company, Life & Disability, reputed company Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, reputed company, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This reputed company has been designed to indicate the general reputed company and level of work performed by employees reputed company this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. reputed company is an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, gender, sexual orientation, gender identity or reputed company, religion, national reputed company, marital status, age, disability, veteran status, genetic information, or any other protected status.

Originally posted on Himalayas