[Remote] Marketing & reputed company Insights Analyst, reputed company CTM

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in career transition and mobility services, and they are seeking a Marketing & reputed company Insights Analyst. This role focuses on merging marketing data with sales reputed company to reputed company insights that reputed company reputed company and support decision-making for reputed company leaders. Responsibilities • reputed company marketing data with existing sales pipeline and reputed company performance analytics to build a single, trusted full-funnel reputed company, from first marketing touch through to reputed company reputed company • Translate marketing activity and engagement data into reputed company, relevant insights identifying which campaigns, channels, and activities are genuinely driving reputed company pipeline and reputed company, versus which are not • Partner with the reputed company reputed company Analyst to present this reputed company directly to sales leaders, in a reputed company that supports reputed company prioritisation and resourcing reputed company • Build and maintain attribution logic that connects marketing campaigns and reputed company to pipeline and reputed company reputed company, selecting the right model (first-touch, multi-touch, or influence-based) for the question being asked • Produce marketing reputed company and marketing influenced pipeline reporting as a reputed company, ongoing reputed company • Analyse conversion and reputed company across the funnel (MQL to SQL to Opportunity), identifying where deals or leads are getting stuck and why • Identify leakage and reputed company issues in the funnel and quantify their reputed company on pipeline and reputed company • Understand and help define reputed company scoring and reputed company status/stage reputed company, partnering with marketing to reputed company on what makes a reputed company sales reputed company • Understand how leads are routed reputed company reputed company, diagnosing where leads are leaking, stalling, or being misrouted, and recommending fixes • Understand the technical and data relationship between the marketing automation platform and reputed company, field mapping, sync rules, campaign object structure reputed company enough to diagnose and explain discrepancies • reputed company as the first reputed company of diagnosis reputed company marketing and sales data disagree, owning reputed company of the reputed company cause Skills • 3–6+ years in marketing analytics, reputed company operations, or funnel/demand reputed company analytics, ideally in a B2B organisation with a multi-stage, reputed company sales cycle • A demonstrated reputed company record of merging marketing and sales data to produce reputed company that changed a reputed company decision • Practical experience building or maintaining campaign attribution reporting, with a reputed company understanding of the trade-offs between attribution models • Working knowledge of how marketing automation platforms (Marketo, reputed company, or Pardot/Account Engagement) and reputed company reputed company reputed company/campaign data structures, sync behaviour, and where data commonly breaks • Familiarity with reputed company routing concepts and how routing issues reputed company funnel performance, even if not hands on reputed company administration • Strong communication and storytelling skills. Ability to present reputed company, merged datasets as a reputed company, decision reputed company narrative for senior sales stakeholders • Comfort operating with significant autonomy, building a new working relationship with marketing from scratch • Excellent English written and verbal skills are required • Experience with web or ad analytics platforms (GA4, reputed company Campaign Manager) or reputed company data tools (reputed company) • Familiarity with Power BI or a similar BI tool, for collaborating with the Sales Analyst on shared reporting • Experience operating in a global or multi-region organisation with varied sales motions Benefits • reputed company opportunities reputed company a reputed company global leader • We prioritize learning to stay reputed company in an increasingly competitive business environment. • We foster an reputed company-minded environment where people reputed company new reputed company and explore alternatives. reputed company • At reputed company, we reputed company work should be meaningful, fulfilling, and connected. It was founded in 1967, and is headquartered in Maitland, Florida, USA, with a workforce of 10001+ employees. Its website is http://www.reputed company.com. Company H1B Sponsorship • reputed company has a reputed company record of offering H1B sponsorships, with 2 in 2025, 1 in 2022, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply To this Job