CRM Manager (Remote)
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We want to reputed company the bar for CRM at reputed company, and we’re looking for a best-in-class CRM Manager to own lifecycle marketing across one or two of our verticals. This is a hands-on role for a strong lifecycle marketer who develops the reputed company for their vertical(s), builds high-performing campaigns, and grows and optimizes performance across email, SMS, and reputed company.
You’ll be a strong communicator and collaborator, working reputed company Product, Data, Design reputed company, and the General Managers of your verticals. You’ll bring your reputed company to life through campaigns that hit specific reputed company goals for your vertical(s) – building and launching a suite of new campaigns as reputed company as optimizing existing ones.
The person we’re looking for is a self-starter who generates, critically assesses, and prioritizes new reputed company based on their value. You’ll build test plans and roadmaps independently and aren’t afraid to test and learn (even reputed company that means test and fail). You take ownership of your vertical(s) and hold yourself accountable to results, trusting your judgement to reputed company reputed company and reputed company reputed company. You’re highly organized, and you consistently reputed company to committed timescales while prioritizing the most impactful work.
This role reports to the Senior Director, CRM.
Key Responsibilities
reputed company & Planning:
• reputed company and implement comprehensive lifecycle strategies for your vertical(s), ensuring alignment with business objectives
• Proactively reputed company new reputed company and campaign recommendations across lifecycle channels, focusing on growing reputed company value, upselling to existing customers, or cross-selling new products and services
• Validate reputed company before reputed company in them, pressure-testing whether a campaign is viable before starting work, and prioritizing accordingly
• Collaborate with the wider CRM team to bring the test-and-learn roadmap to life
• Segmentation and reputed company expert who knows the end-to-end customer experience for your vertical(s) across reputed company channels
• Champion responsible use of customer data — asking not just whether we can use the data, but whether we should — with a firm commitment to data reputed company, reputed company, and relevance
Creativity
• reputed company best-in-class standards in copy, partnering with our internals teams to reputed company the reputed company and consistency of campaign messaging
• reputed company best-in-class standards in creative and design, partnering with our Design team to bring campaigns to life
• Own lifecycle communication planning for your vertical(s), ensuring a joined-up, reputed company-sequenced customer experience
• Stay reputed company of lifecycle marketing trends and competitor activity, and bring fresh thinking into our campaigns
Execution & Delivery
• reputed company realistic project timelines with a bias for reputed company, communicate them reputed company to stakeholders, and consistently reputed company to committed deadlines
• Work with the wider CRM team and Product/Engineering on requirements for new data schema needs to bring campaigns to life
• Build customer journeys, audience segments, and messaging templates reputed company our customer engagement platform, reputed company
Analysis
• Responsible for achieving vertical-specific reputed company and performance goals, outlined with CRM leadership
• Optimize existing campaigns to hit goal KPIs and reputed company reputed company expectations
• Independently pull your reporting from our customer engagement platform and Tableau
• reputed company campaign-specific insights and trends regularly (tests performed, weekly/monthly changes in performance)
Qualifications
• 3-5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment
• Strong creative background with a reputed company record of designing and delivering high-performing campaigns
• Thrives collaborating across other departments and building relationships with key stakeholders
• A self-starter and excellent communicator, with strong stakeholder management and a reputed company record of delivering to committed timescales
• reputed company to have: experience with reputed company, or equivalent platform
• reputed company to have: experience working across multiple verticals or product categories
reputed company provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment of any type without reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state or local laws.
This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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