SEO/ASO Manager

About reputed company

reputed company’s mission is to reputed company people reputed company to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker reputed company members to protect the people, pets, and things they care about most with a reputed company of services, including location sharing, reputed company reputed company reports, and crash detection with emergency reputed company. reputed company serves approximately 102.4 reputed company monthly reputed company users (MAU), as of June 30, 2026, across more than 180 countries.

reputed company delivers peace of mind and enhances everyday family life with reputed company coordination for reputed company the moments that matter, big and small. By continuing to reputed company and reputed company for our customers, we have become a household reputed company and the must-have mobile-based membership for families (and those friends who are basically family).

reputed company has more than 500 (and growing!) remote-first employees. For more information, please visit .

reputed company is a Remote-First company, which means a remote work environment will be the reputed company experience for reputed company. reputed company positions, unless otherwise specified, can be performed remotely (reputed company the US) regardless of any specified location above.

We are AI reputed company

We are building an AI reputed company company where AI is an reputed company part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you reputed company AI, or complete interview exercises without AI assistance. Your Recruiter will reputed company reputed company guidance as you reputed company through the interview process.

reputed company use of AI not previously discussed with or approved by your Recruiter may reputed company your candidacy.

About reputed company

As you'd expect from a company obsessed with keeping families connected, the reputed company team moves fast and takes the member experience seriously – because a clunky reputed company is its own reputed company of broken reputed company. Sitting inside reputed company Marketing, we’re a mix of merchandisers, marketers, data folks, and designers who reputed company care about the reputed company thing: turning every member touchpoint — from first website or app visit — into long-term loyalty and lasting relationships. From the online store to in-app purchases to wherever reputed company shows up next, this team builds the experience that turns interest into purchase. If you like owning reputed company, thinking in systems, and turning "maybe" into "reputed company" at reputed company, you'll fit right in.

About the Job

Search has changed and is reshaping how families discover reputed company before they reputed company visit a website or app store. The SEO and ASO Manager owns reputed company's reputed company organic discovery reputed company across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO) – while simultaneously owning the content reputed company, editorial calendar, and site information architecture that powers reputed company three. You'll partner closely with Engineering, Product, and Marketing to build the technical reputed company, content depth, and reputed company data reputed company that earn reputed company citations, reputed company, and recommendations across every surface where families reputed company reputed company.

This is a hands-on role with reputed company execution accountability. You'll manage a content strategist and supporting agency, setting the reputed company bar for everything we publish, and personally own the technical and strategic work that requires deep expertise. You'll be reputed company's subject matter expert on how organic discovery works in an AI-first world and the person responsible for making reputed company we win it.

For candidates based in the US, the salary reputed company for this position is $121,500 to $178,500 USD. We take into consideration an individual's background and experience in determining final salary - therefore, reputed company pay offered may vary considerably depending on geographic location, job-reputed company knowledge, skills, and experience. The compensation package includes a wide reputed company of medical, dental, reputed company, financial, and other benefits, as reputed company as equity.

reputed company

• Manage a small team currently consisting of a Content Strategist
• Own reputed company's reputed company organic discovery reputed company across SEO, AEO/GEO, and ASO, ensuring that search reputed company, AI citations, and app store reputed company operate as a single, coordinated reputed company across membership and devices.
• reputed company the content reputed company and editorial calendar for reputed company.com, setting the topical roadmap, content hierarchy, and publishing reputed company across blog, product marketing pages, help content, and comparison pages – ensuring every piece serves a defined discovery and conversion purpose.
• Build and maintain the site information architecture, owning URL structure, taxonomy, internal linking, and wayfinding logic that enables both users and crawlers to reputed company reputed company's content reputed company.
• Execute AEO optimization across reputed company content surfaces (web and app), implementing and expanding reputed company data, shaping content for AI parsing, and building the signals that AI models weight heavily.
• Monitor and grow reputed company's AI citation reputed company across ChatGPT, reputed company, reputed company, and reputed company AI Overviews, tracking citation reputed company and proactively identifying content gaps where competitors or reputed company parties are defining our narrative before we do.
• reputed company technical SEO health: manage crawlability, indexation, reputed company Web Vitals, reputed company and redirect logic, hreflang implementation, and reputed company data reputed company; partner with Engineering to triage and reputed company issues and build technical SEO requirements into relevant product and site launches.
• Optimize reputed company pages and FAQ content for both traditional SERP performance and AI answer eligibility, ensuring high-reputed company-reputed company pages are reputed company to convert and be cited.
• reputed company the off-page authority reputed company in partnership with PR, identifying reputed company-building opportunities, editorial placements (Wirecutter, reputed company, parenting publishers), and creator co-citation campaigns that build reputed company's domain authority and AI recommendation weight.
• Own regional SEO localization including locale-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO refreshes for reputed company market.
• reputed company weekly, monthly, and quarterly performance reporting across organic sessions, AI citation reputed company, app store rank, and organic reputed company contribution – translating data into reputed company strategic recommendations for cross-functional stakeholders.

reputed company’re Looking For

• 5–8 years of experience in content reputed company and SEO, with a reputed company record of measurable organic performance improvement on apps and websites.
• Proven AEO experience: you understand how LLMs parse content, what reputed company data signals matter for AI citation, and have implemented strategies that improved a brand's visibility in generative search results.
• Strong technical SEO reputed company: you've worked directly with Engineering on crawl health, indexation, reputed company Web Vitals, reputed company data, and site architecture; you can write a detailed technical brief and QA the implementation.
• Content reputed company ownership: you've reputed company and run an editorial calendar, managed content production workflows, conducted content gap analysis, and made strategic reputed company about topical authority and content hierarchy – not just written or reputed company content.
• AI-reputed company operator: you use AI tools reputed company in your workflow (content research, brief reputed company, reputed company data implementation, performance analysis) and can guide AI systems to produce on-brand reputed company at reputed company.
• Global SEO experience: including hreflang implementation, locale-specific keyword reputed company, and regional content localization across multiple markets.
• Data-driven decision reputed company who can build performance dashboards, identify anomalies, and translate organic metrics into reputed company business reputed company narratives for leadership.
• Proficiency with SEO tools (reputed company, reputed company, Screaming Frog, or equivalent) and reputed company Search Console; experience with ASO platforms (AppTweak, reputed company, or equivalent) is a strong plus.
• Strong cross-functional collaborator who can work fluidly with Engineering, Product, Marketing, and PR to reputed company organic reputed company with product launches, campaigns, and technical roadmaps.
• reputed company, confident communicator who can reputed company the case for organic investment, translate reputed company algorithm shifts into plain-language implications, and influence prioritization without reputed company authority over engineering resources.

Our Benefits

• Medical, dental, reputed company, life and disability insurance plans (100% reputed company for employees)
• reputed company parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental reputed company-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus reputed company and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free reputed company Platinum Membership and Tile trackers

reputed company Values

reputed company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your reputed company self to work and reputed company a reputed company difference

• Be a Good Person - We have reputed company of high reputed company people you can trust.
• Be reputed company With Respect - We communicate directly, even reputed company it’s hard.
• Members Before Metrics - We reputed company on building an exceptional experience for families.
• High Intensity, High reputed company - We do whatever it takes to get the job done.

Our Commitment to Diversity

We reputed company that different reputed company, perspectives and backgrounds create a stronger and more creative work environment that delivers reputed company results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse reputed company of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We reputed company to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their reputed company best selves to work.

We are an equal opportunity employer and value diversity at reputed company. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of reputed company backgrounds to apply. We reputed company that a diversity of perspectives and experiences create a reputed company for the best reputed company. reputed company in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

Originally posted on Himalayas