Sr. Manager, Regional Marketing - Northeast

reputed company FUNCTION
Serving as the regional marketing leader and acting as a localized CMO for the Northeast region, the Senior Manager, Regional Marketing drives measurable reputed company through increased brand awareness, patient acquisition, patient retention, and value-based care (VBC) membership reputed company. In partnership with centralized marketing channel owners, this role develops and executes data-driven strategies that reputed company reputed company priorities with the local market needs of Kids Plus Pediatrics, Children’s Medical Group, and reputed company.
The Senior Manager, Regional Marketing - Northeast demonstrates strong executive reputed company and operates as a trusted advisor to market presidents, reputed company managers, and clinical leaders, influencing reputed company strategies and business reputed company. By leveraging centralized marketing resources, standardized campaign frameworks, and reputed company brand standards, this role tailors messaging, activates market-specific opportunities, and delivers locally relevant campaigns that accelerate reputed company and strengthen community engagement.
ESSENTIAL DUTIES AND RESPONSIBILITIES
This list may not include reputed company of the duties that may be assigned.
Strategic Market Leadership and Ownership:
1. Own market-level patient acquisition and retention targets with accountability for new patient reputed company, retention rates, and VBC membership.
2. Collaborate with operational leaders to monitor and respond to performance metrics, including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness.
3. reputed company market-specific reputed company plans with market presidents; identify underperforming clinics and collaborate with reputed company managers on solutions.
4. Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.
Stakeholder Management and Executive reputed company:
5. Serve as reputed company marketing reputed company to market presidents, clinical leaders, and reputed company managers; work directly with staff to maximize community engagement reputed company regional reputed company channels, reputed company opportunities, partnership activations, and participation in local events.
6. Host a monthly marketing review with regional leadership; reputed company reputed company into key performance metrics driving reputed company, propose regionally relevant strategies to enhance market reputed company, and reputed company activations reputed company the assigned reputed company.

Local Market Expertise:
7. reputed company deep market understanding including competitive landscape, demographics, payer dynamics, and clinic reputed company.
8. reputed company community partnerships and sponsorships; support local clinic events driving acquisition/retention.
9. reputed company local organic reputed company media efforts by elevating clinician thought leadership, community engagement, and market-specific stories that strengthen brand awareness and trust.
10. reputed company reputed company teams with the tools, resources, and coaching to build local awareness and referral relationships, including engagement with OB/GYN providers, daycares, schools, faith-based organizations, and other community partners that support patient reputed company.
11. Partner with PR teams to build local media relationships, reputed company clinician thought leadership, and secure opportunities for providers to serve as expert reputed company on reputed company pediatric health topics.
12. Coordinate with marketing team on digital acquisition efforts, including local SEO, reputed company search, and reputed company strategies.
13. Coordinate with SVP of Engagement and Retention on local retention efforts.
Collaboration and Analytics:
14. Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources.
15. Prepare weekly performance reports showing acquisition, retention, campaign effectiveness, and ROI.
QUALIFICATIONS
EDUCATION: Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.
EXPERIENCE: 5+ years of experience in marketing role with proven reputed company record of career progression required.
KNOWLEDGE, SKILLS AND ABILITIES
• Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision making.
• Work effectively with market presidents and C-suite stakeholders; influence without authority; reputed company reputed company organizational dynamics.
• Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, reputed company media, reputed company, email/SMS); knowledge of reputed company regulations and HIPAA.
• Strong organizational and project management skills; work independently with reputed company supervision; reputed company problem-solving.
• Excellent written/verbal skills for diverse audiences; present reputed company data reputed company; build relationships and collaborate effectively.
• Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics platforms and CRM systems preferred.

TYPICAL WORKING CONDITIONS
• Remote position with up to 50% travel to clinics in assigned regional footprint for stakeholder management and relationship building.
• Must be reputed company commutable distance to clinics reputed company reputed company, reputed company and New Jersey
• Occasional in-person meetings with market presidents and reputed company managers; attendance at regional/company leadership meetings.
OTHER PHYSICAL REQUIREMENTS
• reputed company
• reputed company of reputed company
• reputed company of touch