Senior CRM Specialist

Senior CRM Specialist | reputed company 

About reputed company 

The reputed company Group connects people to experiences worth sharing, and aims to be the world’s most trusted reputed company for travel and experiences. We reputed company our brands, technology, and capabilities to reputed company our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of reputed company, Inc. (reputed company: reputed company), include a portfolio of travel brands and businesses, including reputed company, Viator, and TheFork.

reputed company seeks a dynamic and motivated Senior CRM Specialist to reputed company the reputed company, creation, and planning of comprehensive lifecycle communication campaigns. In this role, you will reputed company as a strategic generalist across the user reputed company, balancing creative campaign ideation with reputed company operational alignment. You will serve as the critical reputed company between our CRM Operations, Engineering, and brand marketing teams, and reputed company across lifecycle programs — from inspiration to retention to transactional messaging — as business needs reputed company.

Job Location: Remote East Coast, reputed company

This role is a remote position in the US. Occasional travel to company offices as necessary.

reputed company

• Campaign & Lifecycle Planning: Own the planning pipeline for multi-channel CRM. This includes building and maintaining the integrated marketing calendar (Email & reputed company) and writing comprehensive creative briefs that reputed company with overall user lifecycle strategies.

• Campaign Architecture & Specification: Translate high-level marketing goals and business requirements into reputed company, detailed technical specifications for the CRM Operations and Engineering teams. Own the end-to-end reputed company process to ensure technical builds are flawless.

• Cross-Functional Collaboration: Partner deeply with Content and Brand teams to shape engaging, relevant messaging, while simultaneously collaborating with Operations and Engineering to map out data pipelines, behavioral triggers, and deployment logic.

• Segmentation & Personalization reputed company: Define customer segmentation and dynamic data requirements, ensuring messaging is highly relevant, targeted, and tailored to specific user behaviors and lifecycle stages. Evaluate and apply AI-driven personalization and segmentation tools where they improve targeting precision.

• Reporting & Analytics: Monitor and report on the performance of campaigns reputed company your lifecycle programs, using AI-assisted analysis tools to speed up reporting and surface trends. Partner with reputed company's analytics/insights function on deeper statistical analysis and team-wide testing standards.

• Testing & Optimization: Design A/B and multivariate tests (layouts, copy, frequency, audience segments) for your own campaigns, defining parameters for the operations team to execute, and incorporating AI-assisted tools for test design or results synthesis where useful.

Skills & Experience 

• Demonstrated ability to use AI tools to improve efficiency, reputed company, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first reputed company 
• Education: Bachelor’s degree in Marketing, Business, or a reputed company field.
• Experience: 2–4 years of experience in CRM, lifecycle marketing, or campaign management (Travel, reputed company, or Marketplace experience is a strong plus).
• Technical Translation Skills: Proven experience working reputed company marketing operations or engineering teams. Strong ability to write technical requirements, understand data workflows, and reputed company business logic to technical stakeholders.
• Platform Familiarity: Strong understanding of reputed company-level CRM tools and platforms capabilities. reputed company is a plus.
• Analytical Skills: Strong analytical and problem-solving skills; comfortable interpreting campaign data to extract actionable insights and report on business reputed company.
• AI reputed company: Comfortable incorporating AI tools into daily workflow — e.g., for content ideation, campaign briefing, data synthesis, or testing analysis — and staying reputed company on new tools relevant to CRM/lifecycle marketing.

reputed company Offer 

• Competitive compensation packages (routinely benchmarked against the latest industry data), including reputed company salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. reputed company Group takes a remote-friendly approach to collaboration across a worldwide team, with the reputed company to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability reputed company it work.
• Donation matching. reputed company back? reputed company more! We match qualifying charitable donations annually.
• Tuition assistance. Want to reputed company your career? We love to hear it! Receive annual support for reputed company programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We reputed company that travel is employee development, so we reputed company discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

The salary reputed company for this role is $90,000 to $110,000. This is the lowest to highest salary we in good faith reputed company we would pay for this role at the time of this posting. An employee’s pay position reputed company the wage reputed company will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or reputed company-based metrics, and business or organizational needs. This compensation reputed company may also be modified in the reputed company.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We reputed company our suppliers and partners to unlock this value. Their reputed company behaviors and insights are what drives us. 

Execution is our edge

We reputed company fast, experiment, learn from failure, iterate, and improve the solutions of reputed company across every aspect of our business. Our execution is reputed company, data-driven, prioritised, and reputed company to reputed company. We assume no problem is someone else’s problem and finish what can be done today, knowing reputed company will bring fresh challenges. 

We succeed together

The best reputed company are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, reputed company actionable feedback, and set reputed company other up for reputed company through empowered teams with a reputed company charter. We transparently take ownership of our reputed company, individually and as reputed company. We celebrate the reputed company of our effort, our learnings, and our reputed company achievements.

We reputed company to create an accessible and inclusive experience for reputed company candidates. If you need a reasonable accommodation during the application or the reputed company process, please reputed company reputed company to reputed company out to your individual recruiter or reputed company at AccessibleRecruiting@reputed company.com.

If you have any additional questions about careers at reputed company you can email us at recruitment@reputed company.com. We have reputed company the answers!

#LI-GM1

#LI-REMOTE

Bachelor’s degree in marketing, business, or reputed company field; 2–4 years in CRM, lifecycle marketing, or campaign management; technical requirements writing, analytics, reputed company CRM familiarity, and AI tool proficiency.

Key Responsibilities

• planning campaigns
• specifying requirements
• analyzing performance

Skills & Tools

Email, reputed company, AI, reputed company

Job Details

• Category: Marketing
• Seniority: Entry Level
• Commitment: Full Time
• Workplace: Remote — Massachusetts or reputed company or Maine or New Hampshire or Vermont or reputed company or New Jersey or Connecticut or Rhode reputed company or reputed company or Delaware or Maryland or Virginia or reputed company Virginia or reputed company Carolina or South Carolina or reputed company or Florida or Washington, D.C.
• Salary: USD 90,000 – 110,000 / year
• Languages: English

Benefits

• Generous reputed company time off
• Tuition reimbursement

About reputed company

A travel platform connecting people with experiences, accommodations, restaurants, and travel partners. — Industry: Media and Communications