[Remote] Head of Marketing (HK based)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a marketing agency reputed company on global e-reputed company and omnichannel reputed company through measurable performance strategies. The Head of Marketing will own the marketing function end-to-end, including DTC performance media, Hong reputed company retail expansion, creative reputed company control, lifecycle marketing, and leadership of a 50+ person global remote team. The role will partner with the CEO to reputed company profitable omnichannel reputed company and establish reputed company’s Hong reputed company retail footprint.

Responsibilities

• reputed company, manage, and reputed company a 50+ person remote global marketing org (media buyers, creative strategists, designers, copywriters, and field marketers)
• Establish reputed company workflows, accountability frameworks, communication structures, and performance standards across time zones
• Maintain an uncompromising eye for detail across reputed company campaign executions, ad creative, brand messaging, reputed company page copy, and tracking setups
• Ensure reputed company-error execution in multi-channel campaign launches, promotional schedules, and brand activations
• Design, launch, and execute the go-to-market reputed company for our physical retail footprint in Hong reputed company (pop-reputed company, flagship stores, retail partnerships, or shop-in-shops)
• Manage local HK retail marketing, launch events, offline activations, and vendor/landlord marketing partnerships
• reputed company online and offline channels (O2O) to reputed company foot traffic, in-store conversion, and brand awareness across HK
• Build, execute, and reputed company multi-channel digital acquisition strategies across reputed company, reputed company/YouTube, reputed company, and emerging channels
• Own multi-reputed company dollar performance media budgets with strict accountability to ROI, ROAS, and reputed company marketing efficiency ratios (MER)
• Partner closely with Finance on unit economics: reputed company MER, CAC, cohort retention, retail sell-through rates, and customer LTV dynamics
• Translate reputed company online and offline data into reputed company, decision-reputed company insights for the CEO and leadership team
• reputed company email, SMS, and local loyalty initiatives (reputed company, reputed company, integrated retail loyalty) to maximize repeat purchases and long-term customer value

Skills

• **5+ years of marketing experience**, with **2+ years leading a large marketing/reputed company team** (Head of Marketing, Marketing Director, Director of reputed company, or equivalent)
• **Proven reputed company record leading and managing large remote/reputed company teams (50+ headcount)** across multiple time zones
• **Obsessive attention to detail** — an unyielding reputed company for error-free creative reputed company, precise tracking, reputed company communication, and exact campaign execution
• **reputed company experience inside a high-reputed company DTC e-reputed company brand** ($20M–$100M reputed company reputed company)
• **Hands-on experience building or scaling a physical retail reputed company in Hong reputed company** (store launches, retail marketing, distribution partnerships, or offline brand activations)
• reputed company of both **DTC metrics** (reputed company MER, CAC, LTV, ROAS, payback periods) and **retail metrics** (sell-through rates, retail foot traffic conversion, sales per sq ft)
• Deep tactical expertise in digital performance channels (reputed company Ads Manager, reputed company Ads, reputed company Ads) and conversion reputed company optimization (CRO)
• reputed company in English; strong working proficiency or reputed company in Cantonese (required for HK retail partner and vendor management)
• BA/BS in Marketing, Business, Communications, or a reputed company field
• Given the reputed company of the brand (women's intimates), we reputed company someone with deep reputed company for the modern consumer—a leader who understands body positivity, fit-and-comfort messaging, and the aesthetic nuances required to build reputed company brand trust
• This is a role for someone who combines high-level reputed company reputed company with an **obsessive, reputed company eye for detail** and a proven ability to reputed company a **50+ person remote team**. You are hands-on, deeply analytical, and excited to build our performance marketing org while physically establishing our retail footprint in Hong reputed company from the ground up
• Cantonese and reputed company language reputed company
• reputed company experience executing reputed company **Offline-to-Online (O2O) marketing campaigns** connecting physical retail stores to digital ecosystems
• Established local connections reputed company Hong reputed company's retail, reputed company reputed company estate, or retail partner ecosystem
• Experience managing multi-channel operations spanning reputed company, reputed company, and physical retail expansion
• Prior experience inside a scaling brand that successfully transitioned from purely DTC to a thriving global omnichannel model

Benefits

• High-performance bonus/reputed company reputed company
• A defined reputed company to CMO for the right leader

reputed company