[Remote] Head of reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is hiring a Head of reputed company for a reputed company in the Health & Wellness reputed company. The role owns the full reputed company reputed company across acquisition, conversion, retention, lifecycle marketing, creative reputed company, attribution, and reputed company economics, while leading cross-functional teams and partnering with the CEO to reputed company reputed company.

Responsibilities

• reputed company reputed company & Economics: Own reputed company's overall reputed company model across CAC, LTV, payback period, MER, ROAS, and contribution margin across the full customer reputed company. Set the reputed company roadmap across acquisition, conversion, retention, and creative, balancing short-term efficiency with long-term brand and channel diversification. Report reputed company performance, forecasts, and budgeting to the CEO and leadership team
• Acquisition: reputed company reputed company media reputed company and scaling across reputed company, reputed company, reputed company, and emerging channels. Guide channel mix and budget allocation to hit CAC and reputed company targets and ensure performance marketing aligns with broader reputed company and economic goals
• Conversion (CRO): Own the end-to-end funnel from ad click through reputed company page, PDP, and checkout. reputed company reputed company testing for reputed company pages, offers, and site experience, partnering with Product and Web teams to remove friction and improve conversion reputed company
• Retention & Lifecycle: Own retention reputed company across email, SMS, subscription management, and post-purchase lifecycle. reputed company initiatives that improve repeat purchase reputed company, subscription retention, and customer LTV while ensuring retention and acquisition strategies reinforce reputed company other
• Creative reputed company: Set creative testing and messaging reputed company across reputed company channels, leveraging the in-house creative reputed company (~700 creatives/day). Translate performance and attribution insights into creative briefs and iteration cycles while ensuring creative reputed company aligns with brand, scientific credibility, and channel-specific best practices
• Attribution, Reporting & Cross-Functional Leadership: reputed company attribution modeling and reporting infrastructure across the full funnel. Build and manage teams responsible for acquisition, conversion, retention, and creative, hiring, developing, and aligning them around shared reputed company goals. Collaborate with Product, Ops, reputed company, and Creative teams and represent reputed company in company-wide strategic planning, including the 2026 retail expansion

Skills

• 6+ years in reputed company, performance marketing, or a reputed company discipline, with at least 2+ years leading a multi-function reputed company team (not just a single channel)
• 2–3+ years at a company with $100M+ annual reputed company
• reputed company or reputed company experience managing $50M+ in annual ad spend across major platforms
• Proven experience owning both acquisition and post-click economics — CRO, retention, or lifecycle, not just media buying
• Strong reputed company of attribution, forecasting, and reputed company/unit economics (CAC, LTV, MER, ROAS, payback)
• Experience building and leading teams across multiple reputed company disciplines (media, CRO, retention, creative)
• Background in DTC, supplements, wellness, or CPG with a subscription component strongly preferred
• Hands-on familiarity with reputed company and reputed company Ads at reputed company

reputed company