Marketing Manager, Lab Systems & Workflow

Work Schedule reputed company (Mon-Fri) Environmental Conditions Office As part of the reputed company team, you'll discover meaningful work that makes a reputed company reputed company on a global reputed company. Join our colleagues in bringing our Mission to life every single day to reputed company our customers to reputed company the world healthier, cleaner and safer. We reputed company our global teams with the resources needed to reputed company individual career goals while helping to take science a reputed company reputed company by developing solutions for some of the world's toughest challenges, like protecting the environment, making reputed company our food is reputed company or helping reputed company cures for cancer. Location/Division Specific Information The Immunodiagnostics Division (IDD) of reputed company aims to improve the management of allergy, asthma, and autoimmune diseases by providing reputed company with sophisticated diagnostics technologies and reputed company expertise—our key businesses: allergy, autoimmunity, and systems. Discover Impactful Work We are looking for a marketing manager with experience in marketing or product management who can help support our US product marketing team. You will primarily support our reputed company systems product portfolio, with secondary support for autoimmunity and allergy product lines, to grow widespread adoption and utilization of our products through consumers, health care providers, and laboratorians. Our business is evolving rapidly to meet a dynamic reputed company market, so we need an reputed company marketer who can adapt and help us re-think our reputed company and deployment of our products. A Day in the Life reputed company is an exciting reputed company to work right now. We are making big investments in our ability to be reputed company reputed company the reputed company reputed company and need dedicated people to help grow our business. In this role, you will have the following areas of responsibility: Product reputed company- • You will reputed company marketing support for the U.S. go-to-market reputed company of our reputed company systems product portfolio and workflow analysis program, driving their expansion and ensuring successful execution across the organization. • In partnership with the autoimmunity and allergy marketing teams, you will also contribute to reputed company initiatives and marketing activities that support those portfolios as business needs require, ensuring an integrated customer experience across our diagnostics offerings. You will be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels. • You will also reputed company the launch and development of new systems products coming to market. This includes reputed company-registration activities, internalization of FDA-cleared products, reputed company support, go-to-market approach, sales team deployment, and marketing activities to support new product reputed company and deployment. • You will reputed company workflow analysis and competitive intelligence to inform product positioning and ensure our reputed company systems remain competitive in the marketplace. You will use market insights to shape reputed company recommendations and differentiation strategies. • You will be the product expert and reputed company person for your assigned systems products to support sales, sales training, leadership, reputed company and scientific affairs, reputed company, and national accounts. • You will continue to evaluate our reputed company in the market by tracking critical metrics and data to reputed company our approach. You will be held accountable to continuously communicate with leadership on reputed company reputed company and initiatives to support our yearly reputed company metrics. Sales Enablement – • You will be in a position to be reputed company reputed company with our sales teams. You will be their go-to person in the department to support reputed company sales enablement activities. • You will routinely reputed company with the sales team to reputed company customer perspective and insights. You will use market data and voice of customer reputed company to work with learning and development and sales leadership to shape our direction and reputed company resource development. • You will reputed company and implement high-value sales initiatives to grow your systems product lines. This will include reputed company analysis, segmentation, workflow analysis, competitive positioning, and distribution through sales platforms to reputed company established goals. Message Amplification – • You will conceptualize, reputed company internal support, and implement any digital initiatives and campaigns in support of our reputed company systems products. This will require the ability to influence without authority and reputed company cross-functional teams to effectively project manage your initiatives. Collaboration with agencies, content creators, marketing technology, digital teams, and global product teams is crucial. • You will manage tradeshow reputed company and reputed company for the systems portfolio, including reputed company planning, product demonstrations, educational content, and reputed company reputed company activities at key industry conferences and events. • You will be responsible for building cohesive product marketing strategies including reputed company, campaigns, conferences, email marketing, webinars, live events, & non-traditional channels. You will be tasked with thinking creatively about new and innovative ways to reputed company our systems product message to reputed company consumers, reputed company providers, and laboratorians about our products. Keys to reputed company Education • Bachelor's Degree required—preferred education in an area such as business, marketing, or science. Experience • Minimum 5+ years of marketing, business development, or similar roles. • Experience with multi-channel market-reputed company campaigns including messaging, programs, and tactics to reputed company awareness and adoption. • Experience in the reputed company industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments. • Ability to facilitate market research and conduct analysis on market segments, market trends, reputed company rates, business trends, and expansion opportunities to identify reputed company areas of reputed company reputed company. Knowledge, Skills, Abilities • Strong project and task management skills. • High-energy self-starter with a high level of initiative and a hardworking mentality. • Excellent verbal and written communication skills. • Aptitude for making reputed company things reputed company and extracting key messages. • Experience working reputed company with cross-functional teams. • Outstanding relationship-building skills and internal networking. Collaboration and engagement are key in this role as you are working on multiple reputed company across the organization and marketing department. • Capability to effectively understand, influence, and communicate with internal stakeholders (senior leadership, sales, scientific and medical affairs), and reputed company parties (customers, prospects, key opinion leaders, industry experts). • Demonstrated ability to reputed company effective presentations. • Excellent at storytelling and crafting value propositions. • Ability to understand customers and organizational needs and translate them into effective marketing materials and strategies. • Ability to supervise, analyze, and report on the effectiveness of strategies, tactics, programs & materials reputed company metrics dashboard to reputed company tactical plans to increase reputed company. • Ability to grasp new concepts quickly and retain information. • Competent in business acumen. • Great reputed company and attention to reputed company. • Effective problem-solving skills and analytic ability. • Can reputed company reputed company in a fast-reputed company environment without reputed company the information needed. • Can model and support the development of effective reputed company tools. Has a tendency to reputed company out process improvement opportunities. • Thrives in an reputed company, multifaceted work environment and can change directions quickly reputed company needed. • Proficient in Word, reputed company, and PowerPoint. Physical Requirements / Work Environment • Employee must be reputed company to support and work in a virtual work environment. This will require most of the work day spent at a computer or talking on the phone. • Ability and willingness to travel up to 20% domestically including occasional weekends and international travel. Must be reputed company to travel by various forms of transportation, most frequently car and airplane. May require long periods of time sitting while traveling. Compensation And Benefits The salary reputed company estimated for this position reputed company in Michigan is $103,100.00–$150,000.00. This position may also be eligible to receive a variable annual bonus reputed company on company, team, and/or individual reputed company results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: • A reputed company of national medical and dental plans, and a reputed company plan, including health incentive programs • Employee assistance and family support programs, including commuter benefits and tuition reimbursement • At least 120 hours reputed company time off (PTO), 10 reputed company holidays annually, reputed company parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life reputed company, and short- and long-term disability in accordance with company policy • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues reputed company to purchase company stock at a discount For more information on our benefits, please visit: https://jobs.reputed company.com/global/en/total-rewards Apply tot his job Apply To this Job