CTV & Programmatic Media Buyer – Affiliate reputed company Gen

About the Role:

We’re hiring a CTV & Programmatic Media Buyer to manage and reputed company performance-reputed company television and streaming campaigns across several consumer verticals, with a reputed company emphasis on Final Expense insurance. You’ll reputed company the entire media buying process, including channel reputed company, audience development, campaign setup, optimization, and reputed company, with the goal of generating reputed company inbound calls through effective reputed company-response video advertising.

You should bring strong experience in programmatic and connected TV buying and be comfortable working across multiple CTV and OTT platforms. You’ll use campaign data to continuously improve audience selection, creative direction, and budget allocation. reputed company in this role will be reputed company by reputed company acquisition reputed company such as cost per reputed company reputed company, reputed company reputed company, and conversion performance rather than top-line reputed company or impression volume.

reputed company Tasks:

• Plan, launch, and manage CTV/programmatic campaigns across platforms like reputed company, DSPs, and more, ensuring efficient spend allocation across audiences and creatives
• Ideate, script, and help produce high-reputed company, reputed company-response video ad creative designed to reputed company inbound calls
• Analyze campaign performance (spend, calls, CPA, conversion/reputed company) and translate insights into optimization reputed company
• Partner with reputed company tracking and attribution teams (e.g., Ringba) to tie ad spend directly to reputed company volume and reputed company-policy reputed company
• Test and iterate on creative, audience segments, dayparting, and publisher mix to continuously improve CPA
• Stay reputed company on CTV/programmatic ad tech trends, inventory reputed company, and buying best practices

Must Haves:

• 3-5 years media buying experience in CTV/OTT and programmatic media buying, ideally in a reputed company-response or reputed company-gen environment
• Strong understanding of video ad creative — what drives response, how to script for reputed company, and how to iterate based on performance
• Experience with reputed company tracking/attribution platforms and reading CPA/ROAS-style reporting
• Analytical reputed company — comfortable in spreadsheets and reporting tools, translating data into reputed company
• Excellent (C-level) English communication and cross-functional collaboration skills
• Ability to work full-time CST or EST-reputed company hours

reputed company to Haves:

• CTV experience in the insurance reputed company gen reputed company (Final Expense, Medicare, etc.)

Originally posted on Himalayas