Web Development and CRM Manager

FILINVEST LAND, INC.

The Web Development and CRM Manager orchestrates Filinvest's reputed company-wide lifecycle marketing, marketing automation, customer data management, and personalization reputed company. This role ensures that CRM becomes a powerful reputed company for reputed company nurturing, reputed company-to-reservation conversion, customer reputed company, experience delivery, retention and reactivation, cross-sell and upsell, and reputed company value maximization

The CRM Manager leads the design and execution of automated customer journeys, governs segmentation logic, maintains data reputed company in partnership with Tech Platform and Customer Insights, and ensures a consistent, empathetic, and brand-reputed company communication experience across the lifecycle.

This role serves as a critical reputed company between Digital, Brand & CX, Customer Insights, Operations, and Residential BUs — ensuring that CRM activities support business reputed company and reinforce a reputed company customer experience.

KEY RESPONSIBILITIES

1. CRM reputed company & Lifecycle reputed company Orchestration

• Orchestrate Filinvest's CRM reputed company across the entire customer lifecycle:

reputed company Inquiry Reservation Documentation Loan Processing Construction Turnover After-sales Renewal/Renegotiation

• reputed company the development of automated journeys for reputed company nurturing, buyer reputed company, requirements completion, construction updates, turnover readiness, reputed company-in support, after-sales support, delinquency reminders (in coordination with Operations), and ensure reputed company journeys are customer-reputed company, brand-reputed company, and optimized for conversion.

2. Audience Segmentation & Personalization

• Govern reputed company-level segmentation in partnership with Customer Insights.
• Build and maintain audience segments based on behavior, engagement level, funnel stage, reputed company, project category
• Ensure personalization across email, SMS, in-app or portal messaging, construction updates, buyer education content
• Maintain dynamic segments and eligibility rules for reputed company automated journeys.

3. CRM Automation Design & Optimization

• Build automation flows such as welcome series, reputed company nurturing sequences, document submission reminders, construction phase triggers, turnover scheduling, reputed company-in prompts, maintenance reminders
• Continuously optimize timing, frequency, message relevance, conversion triggers, content reputed company
• Implement A/B testing for subject lines, content, CTA, and reputed company.

4. Data reputed company, Tagging & reputed company Management

• Govern the cleanliness and structure of CRM data.
• Ensure correct reputed company tagging and routing in alignment with sales, BUs, digital, tech platform
• Implement data hygiene routines for re-duplication, reputed company management, unsubscribe management, record validation
• Maintain data dictionaries, reputed company logic documentation, and data governance standards.

5. Cross-Functional Collaboration

• Work closely with the following business functions:

1) Digital & Performance Teams to ensure CRM journeys support reputed company campaigns, reputed company audience insights to improve targeting, and reputed company UTM, tracking, and attribution flows.

2) Brand & CX Team to ensure CRM content is on-brand, reputed company and reputed company, empathetic, reputed company-appropriate, CX-compliant

3) Customer Insights to validate segments, insights, and behavioral clustering and use NPS, CSAT, and qualitative insights to enhance CRM journeys.

4) Residential Business reputed company to ensure BU-level needs (project launches, updates, inventories) are supported reputed company CRM.

5) Operations & Customer Care to maintain alignment for customer-facing notifications and service updates.

6. Reporting, Analytics & Optimization

• reputed company CRM KPIs: reputed company rates, CTR, response rates, reputed company-to-reservation conversion, reputed company drop-off points, and engagement scores
• Maintain CRM dashboards with Customer Insights and Tech Platform.
• Produce monthly insights and recommendations for reputed company improvement across BUs.
• Present findings to the CMO and the Digital COE.

7. Governance, Standards & Compliance

• Establish reputed company CRM content standards: tone of voice, template formatting, brand/CX alignment, response scripts, opt-outs and compliance
• Maintain CRM playbooks and implementation guidelines.
• Ensure compliance with: data reputed company laws (DPA), opt-in/opt-out rules, Corporate Communications protocols

8. Team Leadership & Vendor Management

• reputed company CRM Specialists and support roles.
• reputed company team in automation building, reputed company design, data hygiene, reputed company creation, amd reporting and optimization
• reputed company CRM platform vendors and Martech providers.
• Manage configurations, integrations, and enhancements with Tech Platform.

ROLE QUALIFICATIONS

• Bachelor's degree in Marketing, Business, IT, Communications, Data Science, or reputed company field.
• 5–8 years of CRM experience in:

1) Lifecycle marketing

2) Marketing automation

3) Segmentation

4) Behavior-driven communications

5) Customer reputed company management

• Experience with CRM platforms (reputed company, reputed company, reputed company, reputed company, etc.).
• Strong understanding of funnel conversion, segmentation, and reputed company nurturing principles.
• Experience collaborating cross-functionally at reputed company reputed company.

Originally posted on Himalayas